---
title: "English Muffin Pan — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/english-muffin-pan"
last_updated: "2026-08-10T15:04:42.424Z"
locale: en
meta:
description: "Niche score 41/100 · $78K/yr market · 60K searches/yr · $20.39 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $78K/yr market · 60K searches/yr · $20.39 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "English Muffin Pan — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **english muffin pan**
**Skip it**
Soft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 11Conversion 70Competition 31Returns 59Price range 77Avg price 88Brand share 43Review moat 87Quality gap 23
**Avg price**
**Great****$20.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****263.94**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.56–$37.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 60K searches
**Growth**
**Bad****-27.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, english muffin pan is a $78K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **english muffin pan market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$41K–$51K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**19**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**17%**
- Elesinsoz41% - Xosjska13% - Hosercap12% - King Arthur8% - Vnray5% - RICHSC-PAN4% - Open — no brand owns it (8 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -27.1% search growth over the last 90 days.
2K1KSpike '26Prime Day '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/english-muffin-pan/trend)
## **Top english muffin pan search terms**
- **english muffin pan**43K/yr-24.2%3.3% conv. - **english muffin pan with lid**14K/yr-51.8%4.1% conv. - **english muffin pans**3K/yr+9.1%5.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/english-muffin-pan/search-terms)
## **Top english muffin pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$23K40%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elesinsoz 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid Nonstick Hamburger Burger Bun Mold Muffin Pan for Baking Egg Sandwich Frittata Cinnamon Roll Focaccia Quiche Pancake**Elesinsoz**$22.62**4.7★172 rev](https://www.amazon.com/dp/B09FLLXKJX) [2**Hosercap 6 Cup Muffin Pan with Lid Carbon Steel Non Stick Cupcake Pans for Baking 9 x 13 Inch Even Crical Deep Baking Pan for Cup Cake English Muffin Whoopie Pie Hamburger Buns**Hosercap**$17.83**5.0★3 rev](https://www.amazon.com/dp/B0G7YYZD2K) [3**Elesinsoz 2 Pcs Muffin Top Pan with Lid 3.6 Inch Non-Stick 6 Cup Straight Muffin Pan Cupcake Pan Hamburger Bun Pan for Baking Egg Sandwich Frittata Cinnamon Roll**Elesinsoz**$37.34**4.5★57 rev](https://www.amazon.com/dp/B0C5HRVVPY) [4**King Arthur Baking Company English Muffin Rings Stainless Steel Round Set Of 12 For Cooking And Batch Baking Thinner Batters**King Arthur**$19.51**4.7★96 rev](https://www.amazon.com/dp/B0D9C54KB4) [5**Xosjska 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid 2 Set Nonstick Hamburger Bun Pan Nonstick Baking Tin Tray Mold for Baking Burger Buns Roll Focaccia Quiche Pancake Gold**Xosjska**$28.45**5.0★1 rev](https://www.amazon.com/dp/B0GSVGF3M9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HANLANXUE 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid**HANLANXUE**$16.49**0 rev2mo ago](https://www.amazon.com/dp/B0GQ457CB4) [**Xosjska 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid 2 Set Nonstick Hamburger Bun Pan Nonstick Baking Tin Tray Mold for Baking Burger Buns Roll Focaccia Quiche Pancake Gold**Xosjska**$28.45**1 rev4mo ago](https://www.amazon.com/dp/B0GSVGF3M9) [**kenaeooe English Muffin Pan - 6 Cup Stainless Steel Muffin Pan with Lid Straight Side Nonstick Jumbo Baking Mold for Hamburger Buns Cinnamon Rolls Quiche & Pancakes (Dark Gray)**kenaeooe**$14.55**2 rev5mo ago](https://www.amazon.com/dp/B0GMJB7M8V) [**Hosercap 6 Cup Muffin Pan with Lid Carbon Steel Non Stick Cupcake Pans for Baking 9 x 13 Inch Even Crical Deep Baking Pan for Cup Cake English Muffin Whoopie Pie Hamburger Buns**Hosercap**$17.83**3 rev7mo ago](https://www.amazon.com/dp/B0G7YYZD2K) [**YAUFWUA 3 Pack 6 Cup Muffin Pan with Lid Carbon Steel English Muffin Top Pans Nonstick Hamburger Burger Bun Mold Jumbo Baking Pan for Sandwich Quiche Pancake Gold**YAUFWUA**$30.10**1 rev8mo ago](https://www.amazon.com/dp/B0G592TFWD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Xosjska 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid 2 Set Nonstick Hamburger Bun Pan Nonstick Baking Tin Tray Mold for Baking Burger Buns Roll Focaccia Quiche Pancake Gold**Xosjska**$28.45**5.0★**▲ 391%**](https://www.amazon.com/dp/B0GSVGF3M9) [**HANLANXUE 6 Cup Straight Side Jumbo English Muffin Cupcake Pan with Lid**HANLANXUE**$16.49**0.0★**▲ 388%**](https://www.amazon.com/dp/B0GQ457CB4) [**YAUFWUA 3 Pack 6 Cup Muffin Pan with Lid Carbon Steel English Muffin Top Pans Nonstick Hamburger Burger Bun Mold Jumbo Baking Pan for Sandwich Quiche Pancake Gold**YAUFWUA**$30.10**3.0★**▲ 349%**](https://www.amazon.com/dp/B0G592TFWD) [**kenaeooe English Muffin Pan - 6 Cup Stainless Steel Muffin Pan with Lid Straight Side Nonstick Jumbo Baking Mold for Hamburger Buns Cinnamon Rolls Quiche & Pancakes (Dark Gray)**kenaeooe**$14.55**5.0★**▲ 206%**](https://www.amazon.com/dp/B0GMJB7M8V) [**Elesinsoz 2 Pcs Muffin Top Pan with Lid 3.6 Inch Non-Stick 6 Cup Straight Muffin Pan Cupcake Pan Hamburger Bun Pan for Baking Egg Sandwich Frittata Cinnamon Roll**Elesinsoz**$37.34**4.5★**▲ 161%**](https://www.amazon.com/dp/B0C5HRVVPY)
**~~View all trending →~~**
## **What buyers say about english muffin pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**14%
*“These are a great addition to my baking go to's”*
**Size-Overall**12%
*“Perfect Size”*
**Cooking Experience**11%
*“Great even cooking, durable edges and handle for easy transport”*
**Quality-Overall**11%
*“From the moment I received it, the quality and attention to detail were immediately apparent”*
**Ease Of Cleaning**7%
*“cleans up well”*
**Ease Of Use**7%
*“Ease of use”*
**Advertised Vs Actual Product**7%
*“Perfect as expected”*
**Value For Money**5%
*“great value”*
**Strength**4%
*“Very sturdy, and easy to clean”*
**Time Taken**3%
*“Huge time saver”*
### **What buyers complain about **
**Size-Overall**11%
*“Cup size is much larger”*
**Rusts/Corrodes**11%
*“I had to replace my last ones they were rusted”*
**Adhesion/Stickiness**10%
*“Non stick, I did use cooking spray just in case it did stick because I wasn't sure,”*
**Ease Of Cleaning**8%
*“making a huge mess”*
**Thickness**8%
*“Too shallow for most purposes”*
**Quality-Overall**6%
*“And also the two other ones that I used one time it appears to be low quality”*
**Non-Stick Coating**5%
*“That has begun to affect the 'non-stick' properties”*
**Value For Money**3%
*“found them pretty expensive”*
**Leak-Proof**2%
*“Our first attempt without these failed due to the softened ice cream dripping all over”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**10%
**Functionality-Overall**7%
**Adhesion/Stickiness**3%
**Strength**3%
**Rusts/Corrodes**3%
**Smell**2%
**Value For Money**2%
**Thickness**2%
**Material Quality**2%
## **Common questions**
- **Is english muffin pan profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the english muffin pan niche?**
- 14 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in english muffin pan?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Adhesion/Stickiness. The return rate is 2.6%.
- **What does it cost to enter the english muffin pan niche?**
- Listings span $8.56–$37.34; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.
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