---
title: "Search terms — engagement candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/engagement-candle/search-terms"
last_updated: "2026-08-10T16:02:45.583Z"
locale: en
meta:
  description: "Niche score 54/100 · $61K/yr market · 59K searches/yr · $13.51 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $61K/yr market · 59K searches/yr · $13.51 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — engagement candle - Flapen"
---

# **engagement candle**

**Worth a look**

Shows a thin review moat (192 avg reviews), but a small market ($61K/yr) keeps it on the watch list.

Market size 15Growth 48Conversion 78Competition 58Returns 81Price range 40Avg price 63Brand share 74Review moat 90Quality gap 24

**Review moat**

**Great****191.66**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.51**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$8.18–$19.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$61K**

$61K/yr · 59K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms