---
title: "Trend — enamelware - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/enamelware/trend"
last_updated: "2026-08-10T15:51:12.412Z"
locale: en
meta:
  description: "Niche score 57/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 57/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — enamelware - Flapen"
---

# **enamelware**

**Worth a look**

Shows a sweet-spot price point ($33.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 53Conversion 13Competition 93Returns 39Price range 62Avg price 95Brand share 82Review moat 73Quality gap 67

**Avg price**

**Incredible****$33.27**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****571.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.34–$144.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+25.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$108K**

$108K/yr · 302K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## Trend