---
title: "Enameled Cast Iron Skillet — $257K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/enameled-cast-iron-skillet"
last_updated: "2026-08-10T03:32:23.375Z"
locale: en
meta:
description: "Niche score 50/100 · $257K/yr market · 453K searches/yr · $60.98 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $257K/yr market · 453K searches/yr · $60.98 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Enameled Cast Iron Skillet — $257K/yr Amazon US Niche (2026) - Flapen"
---
# **enameled cast iron skillet**
**Worth a look**
Shows a sweet-spot price point ($60.98 avg), but weak search conversion (0.9%) keeps it on the watch list.
Market size 47Growth 18Conversion 12Competition 81Returns 46Price range 34Avg price 89Brand share 78Review moat 43Quality gap 60
**Avg price**
**Great****$60.98**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$257K**
$257K/yr · 453K searches
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,234.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$23.79–$245.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, enameled cast iron skillet is a $257K/yr Amazon United States market (453K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enameled cast iron skillet market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$183K–$244K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#418**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **66%**
- **Out of stock**
- **19.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**34%**
Top 20: 80%
**Open market**
**37%**
- Lodge19% - Crock-Pot19% - Maldira7% - Amazon Basics6% - Cuisinart6% - CAROTE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/enameled-cast-iron-skillet/trend)
## **Top enameled cast iron skillet search terms**
- **enameled cast iron skillet**204K/yr-9.9%0.7% conv. - **enamel cast iron skillets**34K/yr-13.2%0.7% conv. - **enameled cast iron skillets**23K/yr-22.6%0.6% conv. - **lodge enameled cast iron skillet**28K/yr-14.0%0.9% conv. - **enameled cast iron skillet with lid**21K/yr-24.5%0.5% conv. - **enameled cast iron pan**23K/yr-13.4%0.4% conv. - **cast iron enamel skillet**21K/yr-29.4%0.7% conv. - **ceramic cast iron skillet**17K/yr-22.2%0.7% conv. - **enamel cast iron skillet**12K/yr-4.3%0.6% conv. - **enamel cast iron pan**11K/yr-14.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/enameled-cast-iron-skillet/search-terms)
## **Top enameled cast iron skillet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$15K9%$23K12%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lodge Essential Enamel Braiser 3.5 Quart - Refrigerator- & Oven-Safe up to 500 F - Heat-Retaining Induction-Safe & PFAS-Free Enamel Cookware - Caribbean Blue**Lodge**$78.90**4.7★9,015 rev](https://www.amazon.com/dp/B000N4UX4Q) [2**Maldira Enameled Cast Iron Skillet Non Stick Fry Pan Induction Compatible (Peacock Blue 10 inch)**Maldira**$37.49**4.0★60 rev](https://www.amazon.com/dp/B0G1S71L1S) [3**Amazon Basics Enameled Cast Iron - Covered Round Casserole Skillet with Lid Oven Safe - 500F Even Heat Distribution 3.3-Quart White**Amazon Basics**$48.98**4.6★4,600 rev](https://www.amazon.com/dp/B07B4YXWMS) [4**Cuisinart CI22-24BG Chefs Classic Enameled Cast Iron Round Fry Pan 10-Inch Provencal Blue**Cuisinart**$37.58**4.4★465 rev](https://www.amazon.com/dp/B0018AGJTW) [5**Crock Pot Artisan 12 Inch Enameled Cast Iron Round Skillet Scarlet Red**Crock-Pot**$44.97**4.5★384 rev](https://www.amazon.com/dp/B08747C4M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Martha Stewart Gatwick 12 Enameled Cast Iron Skillet PFAS-Free Linen White Exterior with Matte Black Enamel Interior Rust Resistant Oven Safe**Martha Stewart**$55.29**32 rev5mo ago](https://www.amazon.com/dp/B0GR2W6PBD) [**Maldira Enameled Cast Iron Skillet Non Stick Fry Pan Induction Compatible (Peacock Blue 10 inch)**Maldira**$37.49**60 rev8mo ago](https://www.amazon.com/dp/B0G1S71L1S) [**CAROTE 3.4QT Enamel Cast Iron Cookware Skillet with Lid White Dutch Oven**CAROTE**$41.77**240 rev10mo ago](https://www.amazon.com/dp/B0FQTT8VF2) [**CAROTE 3.4QT Enameled Cast Iron Braiser Pan Shallow Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Grilling Searing Baking Dual Handles All Stovetop Compatible Fig**CAROTE**$39.77**240 rev10mo ago](https://www.amazon.com/dp/B0FQTPJCW7) [**Nonstick Enameled Cast Iron Cookware - 3 enameled cast iron skillet 8-Inch 9.5 Frying Pan & 11-Inch Large Cookware Healthy Non Toxic Cooking Pan PFOA PFAS PTFE Free Navy**QuliMetal**$78.03**68 rev1y ago](https://www.amazon.com/dp/B0DZNQWBWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Martha Stewart Gatwick 12 Enameled Cast Iron Skillet PFAS-Free Linen White Exterior with Matte Black Enamel Interior Rust Resistant Oven Safe**Martha Stewart**$55.29**4.3★**▲ 259%**](https://www.amazon.com/dp/B0GR2W6PBD) [**Maldira Enameled Cast Iron Skillet Non Stick Fry Pan Induction Compatible (Peacock Blue 10 inch)**Maldira**$37.49**4.0★**▲ 159%**](https://www.amazon.com/dp/B0G1S71L1S) [**Nonstick Enameled Cast Iron Cookware - 3 enameled cast iron skillet 8-Inch 9.5 Frying Pan & 11-Inch Large Cookware Healthy Non Toxic Cooking Pan PFOA PFAS PTFE Free Navy**QuliMetal**$78.03**4.0★**▲ 117%**](https://www.amazon.com/dp/B0DZNQWBWP) [**Crock Pot Artisan 8 Inch Enameled Cast Iron Round Skillet Scarlet Red**Crock-Pot**$24.05**4.3★**▲ 114%**](https://www.amazon.com/dp/B071JN7BVD) [**Lodge Seasoned Cast Iron Skillet 12 Inches - Quality Frying Pan for the Stove Oven Grill & Campfire - Includes Silicone Hot Handle Holder - Non-Toxic Nonstick & Long-Lasting**Lodge**$34.18**4.7★**▲ 109%**](https://www.amazon.com/dp/B00G2XGC88)
**~~View all trending →~~**
## **What buyers say about enameled cast iron skillet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**13%
*“Cleans easily”*
**Quality-Overall**13%
*“The pan is high quality”*
**Cooking Experience**11%
*“Cooks well”*
**Value For Money**8%
*“Well worth it”*
**Size-Overall**6%
*“Great size”*
**Color**5%
*“The color is really pretty”*
**Weight Heavy**4%
*“Nice heavy pan”*
**Durability**4%
*“has held up nicely after multiple uses already”*
**Baking**3%
*“Great to cook in”*
**Non-Stick Coating**3%
*“I get an excellent non-stick surface”*
### **What buyers complain about **
**Weight Heavy**14%
*“However, I will say that it is significantly heavier than I initially expected”*
**Adhesion/Stickiness**10%
*“Everything sticks”*
**Quality-Overall**8%
*“Cheap Quality”*
**Handle Quality**4%
*“upon opening I saw the handle had broken off taking part of the pan with it”*
**Size-Overall**3%
*“This pan was much smaller”*
**Value For Money**3%
*“Not worth the price at all”*
**Rusts/Corrodes**3%
*“The pan will rust if after you wash”*
**Non-Stick Coating**3%
*“Ceramic coating did not work very well”*
**Ease Of Cleaning**3%
*“Does not clean up like the white enamel”*
**Durability**2%
*“Broken after second use”*
### **Top return reasons **
**Size-Overall**31%
**Weight Heavy**27%
**Rusts/Corrodes**7%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**4%
**Handle Quality**3%
**Value For Money**3%
**Engraving/Paint/Sublimation**3%
**Color**3%
**Product Condition**3%
## **Common questions**
- **Is enameled cast iron skillet profitable to sell on Amazon United States?**
- The niche generates $257K/yr across 41 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the enameled cast iron skillet niche?**
- 27 brands and 74 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in enameled cast iron skillet?**
- Top complaints mined from reviews: Weight Heavy, Adhesion/Stickiness, Quality-Overall. The return rate is 3.3%.
- **When does demand for enameled cast iron skillet peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the enameled cast iron skillet niche?**
- Listings span $23.79–$245.04; the average listing price is $60.98 (sweet spot $15–$100). The average incumbent carries 2,235 reviews — the moat a new listing must climb.
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