---
title: "Trend — enameled cast iron cookware set - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/enameled-cast-iron-cookware-set/trend"
last_updated: "2026-08-10T17:52:58.247Z"
locale: en
meta:
  description: "Niche score 48/100 · $1.1M/yr market · 852K searches/yr · $110.34 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 48/100 · $1.1M/yr market · 852K searches/yr · $110.34 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Trend — enameled cast iron cookware set - Flapen"
---

# **enameled cast iron cookware set**

**Skip it**

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Market size 79Growth 19Conversion 15Competition 49Returns 75Price range 31Avg price 72Brand share 60Review moat 23Quality gap 43

**Market size**

**Great****$1.1M**

$1.1M/yr · 852K searches

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$110.34**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$21.22–$274.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****7,126.07**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend