---
title: "Enamel Pot — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/enamel-pot"
last_updated: "2026-08-10T17:30:06.002Z"
locale: en
meta:
description: "Niche score 47/100 · $79K/yr market · 151K searches/yr · $48.25 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $79K/yr market · 151K searches/yr · $48.25 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Enamel Pot — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **enamel pot**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 20Growth 22Conversion 14Competition 80Returns 44Price range 53Avg price 94Brand share 84Review moat 24Quality gap 60
**Avg price**
**Great****$48.25**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$10.96–$170.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,369.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$79K**
$79K/yr · 151K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, enamel pot is a $79K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enamel pot market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$72K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,013**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**51%**
Top 20: 92%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**44%**
- Imusa17% - SOUJOY15% - GSI Outdoors8% - Umite Chef6% - Granite Ware6% - Rachael Ray5%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -6.4% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/enamel-pot/trend)
## **Top enamel pot search terms**
- **enamel pot**47K/yr-10.1%0.7% conv. - **enamel cookware**34K/yr+1.0%0.2% conv. - **enamel pots**13K/yr-0.8%1.0% conv. - **enamel stock pot**13K/yr-22.8%0.7% conv. - **enamel pots and pans**6K/yr+60.5%0.4% conv. - **enameled pot**5K/yr-12.2%0.7% conv. - **enamel pot with lid**5K/yr+15.6%0.7% conv. - **enamel saucepan**6K/yr-32.4%1.0% conv. - **enamel pans for cooking**5K/yr-19.5%0.7% conv. - **porcelain pot**4K/yr-11.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/enamel-pot/search-terms)
## **Top enamel pot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IMUSA USA C20666-1062810W Speckled Enamel Stock Pot with Lid 4 Quart Blue**Imusa**$12.25**4.1★7,997 rev](https://www.amazon.com/dp/B00IA8KMMU) [2**SOUJOY 2.8 Quart Enamel Stockpot with Glass Lid Vintage Floral Soup Pot Non-Stick Bean Stew Simmer Pot with Handle for Kitchen Induction & Gas Stove Safe Mothers Day Wedding Christmas Gift**SOUJOY**$25.14**4.4★125 rev](https://www.amazon.com/dp/B0DYJTFGP7) [3**SOUJOY Enamel Stockpot with Lid 2.8 Quart Retro Cooking Pot Vintage Floral Stew Bean Simmer Pot with Handle Kitchen Soup Pot Safe for Induction Cookers Gas Stove**SOUJOY**$24.23**4.6★292 rev](https://www.amazon.com/dp/B0BTSNMK5F) [4**Rachael Ray Enamel-on-Steel Induction Stockpot with Lid 12-Quart Almond**Rachael Ray**$39.43**4.5★4,370 rev](https://www.amazon.com/dp/B0BV72GF86) [5**Granite Ware Saucepan Set 1 Qt & 2 Qt - Speckled Black Set of 2**Granite Ware**$21.13**4.5★789 rev](https://www.amazon.com/dp/B000HM9YRG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elsjoy 4.2 Quart Vintage Enamel Stock Pot with Lid and Handle Floral Cooking Pot Large Kitchen Simmer Pot Vintage Enamelware for Induction Cooktop Gas Stove**Elsjoy**$23.46**13 rev9mo ago](https://www.amazon.com/dp/B0FY2QCKZ1) [**SOUJOY 3 Quart Enamel Cooking Pot with Glass Lid Non-Stick Soup Pot with Handle Vintage Floral Bean Stew Simmer Pot for Kitchen Induction & Gas Stove Safe Mothers Day Wedding Christmas Gift**SOUJOY**$22.38**32 rev11mo ago](https://www.amazon.com/dp/B0FN4BMR2B) [**Jucoan 5 Quart Enamel Stockpot with Lid Green Floral Enamelware Cooking Pot with Dual Handles for Stovetop Large Soup Pot Potpourri Simmer Pot Gift for Housewarming Bridal Shower Mothers Day**Jucoan**$29.36**72 rev1y ago](https://www.amazon.com/dp/B0DZ6SH6C5) [**SOUJOY 2.8 Quart Enamel Stockpot with Glass Lid Vintage Floral Soup Pot Non-Stick Bean Stew Simmer Pot with Handle for Kitchen Induction & Gas Stove Safe Mothers Day Wedding Christmas Gift**SOUJOY**$25.14**125 rev1y ago](https://www.amazon.com/dp/B0DYJTFGP7) [**Enameled Cast Iron Dutch Oven - Umite Chef 5QT Pot with Lid & Cotton Potholders - Heavy-Duty Cookware for Bread Baking Braising Stews Roasting(Cream White)**Umite Chef**$39.12**3,395 rev1y ago](https://www.amazon.com/dp/B0DXJTNWJN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IMUSA USA C20666-1062810W Speckled Enamel Stock Pot with Lid 4 Quart Blue**Imusa**$12.25**4.1★**▲ 129%**](https://www.amazon.com/dp/B00IA8KMMU) [**Le Creuset Enamel on Steel Traditional Petite Stockpot 3.8qt. White**Le Creuset**$86.50**4.4★**▲ 92%**](https://www.amazon.com/dp/B0DNN995K3) [**Elsjoy 4.2 Quart Vintage Enamel Stock Pot with Lid and Handle Floral Cooking Pot Large Kitchen Simmer Pot Vintage Enamelware for Induction Cooktop Gas Stove**Elsjoy**$23.46**4.1★**▲ 77%**](https://www.amazon.com/dp/B0FY2QCKZ1) [**GSI Outdoors 2 qt Sauce Pan | Enameled Steel Sauce Pan for Camping Cabin and Farmhouse Kitchen**GSI Outdoors**$11.90**4.4★**▲ 75%**](https://www.amazon.com/dp/B000Q98GBA) [**GSI Outdoors 1.75 qt Straight Pot w/Lid & Handle - Enamelware for Cooking Outdoors Camping & Travel**GSI Outdoors**$14.62**3.8★**▲ 70%**](https://www.amazon.com/dp/B0002YRHZA)
**~~View all trending →~~**
## **What buyers say about enamel pot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great value, solid and good quality and I love the white color”*
**Ease Of Cleaning**9%
*“Clean up is easy”*
**Baking**9%
*“Bakes well”*
**Value For Money**8%
*“GOOD PRICE”*
**Cooking Experience**7%
*“Cooks beautifully”*
**Color**7%
*“vibrant color”*
**Size-Overall**6%
*“Perfect size for our family”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Ease Of Use**3%
*“Easy to use”*
**Gifting Purpose**3%
*“Christmas Gift”*
### **What buyers complain about **
**Quality-Overall**15%
*“Bad quality”*
**Weight Heavy**14%
*“Too heavy for me”*
**Durability**6%
*“Cracked on first use”*
**Value For Money**5%
*“Its HALF the price in BJs”*
**Adhesion/Stickiness**5%
*“Not Non Stick”*
**Size-Overall**4%
*“These are SMALL”*
**Ease Of Cleaning**4%
*“Makes a mess”*
**Non-Stick Coating**3%
*“there was some weird ring bubbling up from under the coating inside the pan”*
**Cooking Experience**2%
*“these are really bad for cooking”*
**Heat Resistance**2%
*“I did notice they are not for high heat cooking”*
### **Top return reasons **
**Size-Overall**39%
**Weight Heavy**12%
**Color**6%
**Engraving/Paint/Sublimation**6%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Product Condition**2%
**Handle Quality**2%
**Rusts/Corrodes**2%
## **Common questions**
- **Is enamel pot profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 50 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the enamel pot niche?**
- 29 brands and 90 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in enamel pot?**
- Top complaints mined from reviews: Quality-Overall, Weight Heavy, Durability. The return rate is 3.5%.
- **When does demand for enamel pot peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the enamel pot niche?**
- Listings span $10.96–$170.02; the average listing price is $48.25 (sweet spot $15–$100). The average incumbent carries 5,370 reviews — the moat a new listing must climb.
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