---
title: "Enamel Baking Pan — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/enamel-baking-pan"
last_updated: "2026-08-10T13:01:34.410Z"
locale: en
meta:
description: "Niche score 39/100 · $21K/yr market · 46K searches/yr · $36.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 39/100 · $21K/yr market · 46K searches/yr · $36.18 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Enamel Baking Pan — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **enamel baking pan**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 28Conversion 16Competition 58Returns 29Price range 95Avg price 95Brand share 59Review moat 60Quality gap 27
**Avg price**
**Incredible****$36.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.73–$88.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,104.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, enamel baking pan is a $21K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 39/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enamel baking pan market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#211**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **71%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**26%**
- Webake40% - YAMMI TREE10% - A ALLOUT LIFESTYLE7% - Granite bowl7% - Red Co.5% - Granite Ware4%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +2.1% search growth over the last 90 days.
1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/enamel-baking-pan/trend)
## **Top enamel baking pan search terms**
- **enamel baking pan**14K/yr+6.7%1.2% conv. - **enamel roasting pan**12K/yr-7.1%0.8% conv. - **enamel bakeware**9K/yr+2.5%0.7% conv. - **enamel baking dish**5K/yr+13.5%1.2% conv. - **webake enamelware**4K/yr-0.3%4.0% conv. - **jamie oliver bakeware**3K/yr+0.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/enamel-baking-pan/search-terms)
## **Top enamel baking pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Webake Enamelware 9x13 Baking Pan with Lid Oblong Cake Pan Enameled Steel Roasting Pan Baking Dish Lasagna Pan Food Containers**Webake**$39.19**4.7★700 rev](https://www.amazon.com/dp/B07MNSB7H9) [2**3-Pack Enamel Roasting & Baking Pan Set 10/12/14 Inch Round Cake Pans High Temperature Resistant Baking Dishes for Turkey Pizza Casseroles Oven Bakeware PFOA & PTFE Free Ideal Gift for Mom - CookWare**YAMMI TREE**$67.48**4.6★160 rev](https://www.amazon.com/dp/B0DDTYDNZ3) [3**Baking tray (S+M+L)**A ALLOUT LIFESTYLE**$48.99**4.6★8 rev](https://www.amazon.com/dp/B0G3NTNPN2) [4**Webake Enamelware 9x13 Non Stick Baking Sheet Enameled Steel Jelly Roll Pan Rectangular Serving Tray Ceramic Coating Cookie Sheet**Webake**$24.30**4.8★18 rev](https://www.amazon.com/dp/B0FPCKNGGH) [5**Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2**Webake**$46.01**5.0★2 rev](https://www.amazon.com/dp/B0GYCHX4GG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**13x9 Inch Enamel Roasting Pan with Stainless Steel Rack Heavy-Duty Rectangular Baking Pan for Oven Roasting Baking and Casseroles**NOCPAZ**$39.65**3 rev3w ago](https://www.amazon.com/dp/B0GZNJT37R) [**Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2**Webake**$46.01**2 rev3mo ago](https://www.amazon.com/dp/B0GYCHX4GG) [**Webake Enamel Loaf Pan 8.5 x 4.5 in Banana Bread Loaf Pan for Baking Even Heat Distribution Nonstick Enamelware Meatloaf Pan**Webake**$20.19**99 rev7mo ago](https://www.amazon.com/dp/B0GC4SYDWP) [**Webake Enamelware 9x13 Baking Pan with Lid Oblong Cake Pan Enameled Steel Roasting Pan Baking Dish Lasagna Pan Food Containers**Webake**$37.19**4 rev7mo ago](https://www.amazon.com/dp/B0G6KVQWMR) [**Baking tray (S+M+L)**A ALLOUT LIFESTYLE**$48.99**8 rev8mo ago](https://www.amazon.com/dp/B0G3NTNPN2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Webake Enamelware Bakeware Set with Lid One 9x13 Baking Dish & One 9x13 Sheet Pan Nonstick Enameled Steel Rectangular Serving Tray Set of 2**Webake**$46.01**5.0★**▲ 376%**](https://www.amazon.com/dp/B0GYCHX4GG) [**13x9 Inch Enamel Roasting Pan with Stainless Steel Rack Heavy-Duty Rectangular Baking Pan for Oven Roasting Baking and Casseroles**NOCPAZ**$39.65**5.0★**▲ 376%**](https://www.amazon.com/dp/B0GZNJT37R) [**Cabilock Enamel Baking Tray 13.76X9.63X2.55 Inch Multifunctional Food Baking Pan Nonstick Heat-Resistant Storage Pan for Home Kitchen Cooking and Serving**Cabilock**$26.31**5.0★**▲ 349%**](https://www.amazon.com/dp/B0F2H2RPHB) [**Webake Enamel Loaf Pan 8.5 x 4.5 in Banana Bread Loaf Pan for Baking Even Heat Distribution Nonstick Enamelware Meatloaf Pan**Webake**$20.19**4.5★**▲ 172%**](https://www.amazon.com/dp/B0GC4SYDWP) [**Baking tray (S+M+L)**A ALLOUT LIFESTYLE**$48.99**4.6★**▲ 116%**](https://www.amazon.com/dp/B0G3NTNPN2)
**~~View all trending →~~**
## **What buyers say about enamel baking pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great Quality and Versatile Baking Set”*
**Ease Of Cleaning**15%
*“clean up is a breeze”*
**Size-Overall**14%
*“The variety of sizes is convenient”*
**Toasting**9%
*“Great roasting and baking pans”*
**Baking**6%
*“Perfect for baked goods”*
**Ease Of Use**5%
*“Easy to use for small meals”*
**Weight Light**5%
*“The pan itself feels lightweight yet sturdy”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Cooking Experience**4%
*“Great for cooking”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Size-Overall**23%
*“It was initially disappointing for the size”*
**Quality-Overall**16%
*“Unfortunately, these pans show multiple signs of poor quality control during manufacturing”*
**Cooking Experience**5%
*“sauce burned in the bottom of the pan”*
**Ease Of Use**4%
*“frustrating to use”*
**Adhesion/Stickiness**4%
*“stuck to the tape”*
**Flatness**4%
*“The medium size doesn't lie flat”*
**Paint Quality**3%
*“Not for painting”*
**Heating**3%
*“It burns when you stir fry stuff in it”*
**Value For Money**3%
*“Not worth the money”*
**Sharpness**2%
*“The edges are very rough and potentially sharp”*
### **Top return reasons **
**Size-Overall**61%
**Paint Quality**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Value For Money**3%
**Scratch Resistance**2%
**Rusts/Corrodes**2%
**Defective Material/Parts**2%
**Thickness**1%
## **Common questions**
- **Is enamel baking pan profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the enamel baking pan niche?**
- 19 brands and 62 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in enamel baking pan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cooking Experience. The return rate is 4.7%.
- **What does it cost to enter the enamel baking pan niche?**
- Listings span $16.73–$88.15; the average listing price is $36.18 (sweet spot $15–$100). The average incumbent carries 1,105 reviews — the moat a new listing must climb.
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