---
title: "Embroidered Throw Pillows — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/embroidered-throw-pillows"
last_updated: "2026-08-10T15:53:41.538Z"
locale: en
meta:
description: "Niche score 43/100 · $54K/yr market · 272K searches/yr · $17.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $54K/yr market · 272K searches/yr · $17.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidered Throw Pillows — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidered throw pillows**
**Skip it**
A small market ($54K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 13Conversion 14Competition 95Returns 38Price range 75Avg price 82Brand share 80Review moat 25Quality gap 24
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.76**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.11–$42.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,225.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$54K**
$54K/yr · 272K searches
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embroidered throw pillows is a $54K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidered throw pillows market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**55%**
Top 20: 80%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**43%**
- MIULEE32% - Cethom8% - DKwizme8% - Foindtower5% - Kokaaee3% - YZJZEDS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -24.0% search growth over the last 90 days.
8K6KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Mar · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/embroidered-throw-pillows/trend)
## **Top embroidered throw pillows search terms**
- **blue accent pillows**41K/yr+2.2%0.7% conv. - **flower pillow covers**27K/yr-43.4%0.5% conv. - **pillow covers floral**21K/yr-32.8%0.1% conv. - **blue and gray throw pillows**22K/yr-11.0%0.6% conv. - **throw pillow covers floral**17K/yr-19.3%0.3% conv. - **blue gray pillow covers**16K/yr-22.0%1.0% conv. - **decorative pillows blue**14K/yr+5.3%0.5% conv. - **blue sofa pillows**12K/yr-7.5%0.9% conv. - **country pillow covers**13K/yr-1.9%0.1% conv. - **blue and cream pillow covers**9K/yr-20.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/embroidered-throw-pillows/search-terms)
## **Top embroidered throw pillows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIULEE Pack of 4 Couch Throw Pillow Covers 18x18 Inch Neutral Blue Soft Decorative Chenille Pillow Covers Farmhouse Accent Cushion Covers for Boho Western Spring Coastal Decor Sofa Bed Living Room**MIULEE**$24.36**4.6★3,713 rev](https://www.amazon.com/dp/B0D797C8HQ) [2**Cethom Boho Throw Pillow Covers 18x18 Inch Set of 2 Blue Textured Decorative Couch Pillow Cases for Farmhouse Home Decor Accent Cushion Cover for Sofa Bed Living Room Bedroom**Cethom**$23.73**4.6★304 rev](https://www.amazon.com/dp/B0F3DRQFRB) [3**MIULEE Faux Fur Plush Decorative Throw Pillow Covers 18x18 Set of 4 Summer Modern Soft Fuzzy Coastal Striped Cushion Covers for Sofa Couch Bed Living Room Cozy Home Decor Navy Blue**MIULEE**$20.64**4.7★501 rev](https://www.amazon.com/dp/B0F8PZ5TJW) [4**MIULEE Pack of 2 Couch Throw Pillow Covers 18x18 Inch Soft Dark Grey Blue Chenille Pillow Covers for Sofa Living Room Solid Dyed Pillow Cases**MIULEE**$13.87**4.6★6,327 rev](https://www.amazon.com/dp/B0CL6F6P9N) [5**MIULEE Decorative Throw Pillow Covers 18x18 Inch Set of 4 Coastal Blue**MIULEE**$15.57**4.7★1,557 rev](https://www.amazon.com/dp/B0DBM3Q198)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue**DKwizme**$20.84**178 rev5mo ago](https://www.amazon.com/dp/B0GKZMJQ85) [**MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 18x18 Inch Light Taupe**MIULEE**$14.93**129 rev6mo ago](https://www.amazon.com/dp/B0G58QML7C) [**SWANCOCO Set of 2 Decorative Floral Pillow Covers 18x18 Inch Light Blue**SWANCOCO**$17.11**267 rev8mo ago](https://www.amazon.com/dp/B0FY55P3BM) [**DKwizme Farmhouse Floral Pillow Covers 18x18 Set of 2 Country Botanical Throw Pillow Cover for Sofa Couch Bed Living Room Rustic Vintage Flower Cushion Covers Cottage Home Decor Blush Sage**DKwizme**$19.28**275 rev8mo ago](https://www.amazon.com/dp/B0G2MBVKL2) [**Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase**Kokaaee**$16.14**604 rev1y ago](https://www.amazon.com/dp/B0FG81YPZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DKwizme Vintage Throw Pillow Covers 18x18 Set of 2 Striped Floral Pillow Cover Botanical Patterned Decorative Cushion Covers Modern Farmhouse Home Decor for Sofa Couch Bed Living Room Light Blue**DKwizme**$20.84**4.8★**▲ 254%**](https://www.amazon.com/dp/B0GKZMJQ85) [**MIULEE Set of 2 Decorative Floral Pillow Covers Neutral Vintage Throw Pillows Block Print Boho Farmhouse Cushion Covers for Modern Spring Home Decor Couch Sofa Bed Living Room 18x18 Inch Light Taupe**MIULEE**$14.93**4.6★**▲ 212%**](https://www.amazon.com/dp/B0G58QML7C) [**DKwizme Farmhouse Floral Pillow Covers 18x18 Set of 2 Country Botanical Throw Pillow Cover for Sofa Couch Bed Living Room Rustic Vintage Flower Cushion Covers Cottage Home Decor Blush Sage**DKwizme**$19.28**4.8★**▲ 171%**](https://www.amazon.com/dp/B0G2MBVKL2) [**SWANCOCO Set of 2 Decorative Floral Pillow Covers 18x18 Inch Light Blue**SWANCOCO**$17.11**4.7★**▲ 168%**](https://www.amazon.com/dp/B0FY55P3BM) [**Balaena Set of 4 Blue and Grey Abstract Art Artwork Pillow Cover 18 x 18 Inch Gallery Modern Decorative Throw Pillows Cushion Cover for Bedroom Sofa Living Room**Balaena**$15.21**4.6★**▲ 90%**](https://www.amazon.com/dp/B09YR5ZLP4)
**~~View all trending →~~**
## **What buyers say about embroidered throw pillows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality covers”*
**Color**14%
*“Beautiful color”*
**Soft Feel**10%
*“Extremely soft”*
**Cushion**6%
*“I recommend these cushion”*
**Size-Overall**6%
*“Nice looking and accurate in terms of fit”*
**Upholstery/Fabric Quality**6%
*“Beautiful fabric”*
**Value For Money**6%
*“Great deal”*
**Advertised Vs Actual Product**4%
*“As described”*
**Material Quality**3%
*“The material is soft”*
**Design-Overall**3%
*“Beautiful Design”*
### **What buyers complain about **
**Quality-Overall**11%
*“Bad quality”*
**Color**10%
*“Color looked different”*
**Size-Overall**10%
*“to big”*
**Advertised Vs Actual Product**6%
*“Dont look like the picture”*
**Material Quality**5%
*“Poor quality material”*
**Cushion**5%
*“Does not come with a cushion or pillow”*
**Hard Feel**3%
*“Not super soft”*
**Value For Money**3%
*“they were all so expensive”*
**Fluffiness**3%
*“Does not fluff up”*
**Durability**2%
*“break easy”*
### **Top return reasons **
**Size-Overall**34%
**Color**33%
**Advertised Vs Actual Product**8%
**Material Quality**7%
**Cushion**3%
**Display Colors**3%
**Quality-Overall**2%
**Value For Money**1%
**Design-Overall**1%
**Print Quality**1%
## **Common questions**
- **Is embroidered throw pillows profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 106 tracked products. 16 of 21 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the embroidered throw pillows niche?**
- 52 brands and 61 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in embroidered throw pillows?**
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 3.9%.
- **When does demand for embroidered throw pillows peak?**
- Demand peaks in Jan–Mar; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the embroidered throw pillows niche?**
- Listings span $6.11–$42.55; the average listing price is $17.76 (sweet spot $15–$100). The average incumbent carries 4,226 reviews — the moat a new listing must climb.
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