---
title: "Elmo Balloons — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/elmo-balloons"
last_updated: "2026-08-06T01:37:33.878Z"
locale: en
meta:
description: "Niche score 48/100 · $139K/yr market · 167K searches/yr · $15.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $139K/yr market · 167K searches/yr · $15.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elmo Balloons — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **elmo balloons**
**Skip it**
Soft demand (-2.2% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 24Conversion 62Competition 72Returns 71Price range 68Avg price 76Brand share 26Review moat 61Quality gap 28
**Avg price**
**Great****$15.33**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.61–$34.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,043.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$139K**
$139K/yr · 167K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elmo balloons is a $139K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elmo balloons market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$123K–$153K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#2,210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**8%**
- Anagram58% - Toyland14% - Amscan9% - Mayflower Products7% - Togvu3% - TAOYE2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/elmo-balloons/trend)
## **Top elmo balloons search terms**
- **sesame street balloons**78K/yr+1.9%4.0% conv. - **elmo balloons**53K/yr-3.4%5.4% conv. - **elmo balloon**21K/yr-14.4%6.6% conv. - **sesame street balloon**8K/yr-12.1%3.6% conv. - **elmo balloons 2nd birthday**4K/yr+24.6%8.6% conv. - **elmo balloons 1st birthday**3K/yr+13.1%3.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/elmo-balloons/search-terms)
## **Top elmo balloons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$13K12%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anagram/MD 26 Sesame Street Elmo Birthday Party Decoration Supply Multi-Balloon Mylar Foil Air-Fill Balloon**Anagram**$7.56**3.9★361 rev](https://www.amazon.com/dp/B08VQMNYH5) [2**Anagram Elmo 20 Jumbo Foil Balloon**Anagram**$7.38**4.7★1,005 rev](https://www.amazon.com/dp/B000GKU0O0) [3**Elmo and Friends 5 piece Balloon Bouquet**Anagram**$12.91**4.7★152 rev](https://www.amazon.com/dp/B0BG8RKK69) [4**BOUQUET SESAME STREET JUVENILE**Anagram**$12.90**4.4★175 rev](https://www.amazon.com/dp/B01N54FGBC) [5**Anagram Elmo and Friends 2nd Birthday Supplies Decorations Balloon kit**Mayflower Products**$19.69**4.7★499 rev](https://www.amazon.com/dp/B01N6CEDNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toyland Sesame Street Pack of 4 Jumbo Foil Balloons - Abby Cadabby Big Bird Cookie Monster & Elmo Characters - Kids Party Decorations**Toyland**$34.69**18 rev4mo ago](https://www.amazon.com/dp/B0GS3BN4NF) [**Toyland 26 (66cm) Sesame Street Number 2 Foil Balloon - Kids Party Balloons - Party Decoration Air or Helium Self Sealing**Toyland**$13.91**59 rev4mo ago](https://www.amazon.com/dp/B0GM1QRMC2) [**Sesame Street Elmo and Cookie Monster Birthday Party Supplies Balloon Bouquet Decorations**Anagram**$24.84**119 rev1y ago](https://www.amazon.com/dp/B0DNG2PBW3) [**Sesame Street Elmo 1st Birthday Party Supplies Balloon Bouquet Decorations**Anagram**$20.85**81 rev1y ago](https://www.amazon.com/dp/B0DND9JRTD) [**Sesame Street Elmo 2nd Birthday Party Supplies Balloon Bouquet Decorations**Anagram**$20.75**195 rev1y ago](https://www.amazon.com/dp/B0DND9B7N7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toyland Sesame Street Pack of 4 Jumbo Foil Balloons - Abby Cadabby Big Bird Cookie Monster & Elmo Characters - Kids Party Decorations**Toyland**$34.69**4.6★**▲ 177%**](https://www.amazon.com/dp/B0GS3BN4NF) [**Red Yellow Blue Balloons 12 Inch Carnival Circus Balloon Matte Blue Yellow Red Green Balloon with Colourful Confetti Balloons for Kids Birthday Baby Shower Carnival Theme Party Decoration**Togvu**$8.82**4.7★**▲ 140%**](https://www.amazon.com/dp/B0D11ZP36G) [**BOUQUET SESAME STREET JUVENILE**Anagram**$12.90**4.4★**▲ 112%**](https://www.amazon.com/dp/B01N54FGBC) [**Red Blue Yellow Green Balloon Set 12 Inch Carnival Circus Party Balloon Red Blue Green Yellow Helium Balloons Confetti Latex Balloon for Video Game Party Rainbow Kid Birthday Party Carnival Circus**TAOYE**$9.73**4.7★**▲ 83%**](https://www.amazon.com/dp/B0CPFHJ55W) [**Toyland 26 (66cm) Sesame Street Number 2 Foil Balloon - Kids Party Balloons - Party Decoration Air or Helium Self Sealing**Toyland**$13.91**4.9★**▲ 71%**](https://www.amazon.com/dp/B0GM1QRMC2)
**~~View all trending →~~**
## **What buyers say about elmo balloons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Delivered on time good quality”*
**Color**16%
*“colors are bright”*
**Value For Money**9%
*“affordable price”*
**Durability**8%
*“Durable”*
**Size-Overall**6%
*“Good size”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Inflation/Deflation**5%
*“They inflate easily with air or helium”*
**Fun/Entertainment Experience**3%
*“Fun for party”*
**Assembly/Installation**2%
*“Easy to assemble”*
**Brightness/Shine/Glow**1%
*“This balloon arch kit creates a bright and fun display”*
### **What buyers complain about **
**Quality-Overall**21%
*“Very thin and very low quality”*
**Inflation/Deflation**19%
*“Didnt inflate”*
**Size-Overall**10%
*“They are large”*
**Durability**10%
*“break easy”*
**Advertised Vs Actual Product**3%
*“Some of the balloons werent as pictured”*
**Color**3%
*“blues arent the same color”*
**Thickness**2%
*“Theyre not super thick”*
**Strength**2%
*“Be gentle it breaks easy”*
**Value For Money**2%
*“it cost more to return”*
**Functionality-Overall**2%
*“Could not be used at all”*
### **Top return reasons **
**Value For Money**25%
**Color**19%
**Size-Overall**18%
**Inflation/Deflation**10%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Material Quality**1%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is elmo balloons profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 34 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the elmo balloons niche?**
- 13 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in elmo balloons?**
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Size-Overall. The return rate is 2.2%.
- **When does demand for elmo balloons peak?**
- Demand peaks in Mar; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the elmo balloons niche?**
- Listings span $5.61–$34.69; the average listing price is $15.33 (sweet spot $15–$100). The average incumbent carries 1,043 reviews — the moat a new listing must climb.
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