---
title: "Electric Wok — $212K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/electric-wok"
last_updated: "2026-08-10T13:02:17.909Z"
locale: en
meta:
description: "Niche score 41/100 · $212K/yr market · 277K searches/yr · $64.84 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $212K/yr market · 277K searches/yr · $64.84 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Electric Wok — $212K/yr Amazon US Niche (2026) - Flapen"
---
# **electric wok**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 41Growth 23Conversion 15Competition 43Returns 43Price range 44Avg price 88Brand share 39Review moat 39Quality gap 62
**Avg price**
**Great****$64.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$25.22–$194.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$212K**
$212K/yr · 277K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,620.84**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, electric wok is a $212K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric wok market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$324K–$389K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **84%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**15%**
- OVENTE33% - AROMA20% - Nuwave16% - NZPOST6% - AUTUCU6% - Starfrit4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/electric-wok/trend)
## **Top electric wok search terms**
- **electric wok**177K/yr-3.8%1.2% conv. - **electric wok with lid**35K/yr-10.1%1.7% conv. - **electric wok with lid nonstick**22K/yr+16.7%2.2% conv. - **wok electric**13K/yr+7.4%0.6% conv. - **electric woks**10K/yr-14.9%0.5% conv. - **electric woks & stir-fry pans nonstick**8K/yr-11.3%1.5% conv. - **electric woks best rated**8K/yr-16.4%1.7% conv. - **breville electric wok**4K/yr+9.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/electric-wok/search-terms)
## **Top electric wok products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$21K15%$32K20%$42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OVENTE Electric Wok with Nonstick Coating 13 Inch Skillet Black SK3113B**OVENTE**$32.74**4.1★6,048 rev](https://www.amazon.com/dp/B077TDQYK8) [2**OVENTE Electric Wok with Nonstick Coating 13 Inch Skillet Copper SK3113CO**OVENTE**$35.83**4.1★6,048 rev](https://www.amazon.com/dp/B07Y8VV2CL) [3**Aroma Housewares AEW-306 Electric Wok with Tempered Glass Lid Easy Clean Nonstick Cooking Chopsticks Tempura and Steaming Racks Professional Model Black**AROMA**$65.72**4.6★3,201 rev](https://www.amazon.com/dp/B000HKJGGW) [4**Nuwave Mosaic Induction Wok Precise Temp Controls from 100F-575F in 5F**Nuwave**$185.89**4.1★879 rev](https://www.amazon.com/dp/B077GL6BJY) [5**Aroma Housewares AEW-307 Electric Wok 5 Qt Black.**AROMA**$62.05**4.7★293 rev](https://www.amazon.com/dp/B09XBY9JY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas**SUMEIGUAN**$49.00**320 rev9mo ago](https://www.amazon.com/dp/B0FMJW45CF) [**Wok Pan 13-Inch Stainless Steel Woks & Stir-Fry Pans Nonstick Wok Pan with Lid for Induction HybridElectric Gas Halogen All Stoves Professional PFOA Free Cookware Dishwasher & Fast Heat**XOHUYD**$34.21**333 rev11mo ago](https://www.amazon.com/dp/B0FHK5TQLN) [**Todlabe Wok with Lid 13 Inch Carbon Steel Woks & Stir-fry Pans Nonstick**Todlabe**$32.38**379 rev1y ago](https://www.amazon.com/dp/B0F9P1JM3X) [**AUTUCU 3-Quart Electric Hot Pot & wok Nonstick with Steamer | Electric Skillet 1200W for Dorm Home Gifts (Includes Silicone Spatula) Multi-Cooker**AUTUCU**$75.20**83 rev1y ago](https://www.amazon.com/dp/B0DP6ZR3RT) [**Teewe Carbon Steel Wok -13 Inch Woks & Stir-fry Pans Nonstick Wok Pan with Lid Spatula and Dish Brush: Pre-Seasoned Flat Bottom Chinese Woks for Induction Electric Gas All Stoves**Teewe**$30.07**1,138 rev2y ago](https://www.amazon.com/dp/B0CWS6XHJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas**SUMEIGUAN**$49.00**4.4★**▲ 249%**](https://www.amazon.com/dp/B0FMJW45CF) [**Elite Gourmet Ceralast PFAS-Free Ceramic Electric Skillet 1200W Dark Gray**Elite Gourmet**$34.61**4.6★**▲ 149%**](https://www.amazon.com/dp/B0BYLX91ZL) [**OVENTE 11.5-Inch Electric Skillet 1400W Nonstick Pan Black SK11112B**OVENTE**$25.22**4.1★**▲ 121%**](https://www.amazon.com/dp/B079XH2YCK) [**Moss & Stone Round Electric Skillet with Lid 12-Inch Nonstick Frying Pan**Moss & Stone**$37.18**4.2★**▲ 86%**](https://www.amazon.com/dp/B09BVX1TBK) [**Wok Pan 13-Inch Stainless Steel Woks & Stir-Fry Pans Nonstick Wok Pan with Lid for Induction HybridElectric Gas Halogen All Stoves Professional PFOA Free Cookware Dishwasher & Fast Heat**XOHUYD**$34.21**4.5★**▲ 70%**](https://www.amazon.com/dp/B0FHK5TQLN)
**~~View all trending →~~**
## **What buyers say about electric wok**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“very top tier quality”*
**Ease Of Cleaning**11%
*“cleans up easily”*
**Cooking Experience**9%
*“Great kitchen cooking appliance”*
**Value For Money**8%
*“Well worth it”*
**Size-Overall**6%
*“Good Size”*
**Heating**5%
*“Heats up fast”*
**Advertised Vs Actual Product**5%
*“BETTER THAN EXPECTED”*
**Non-Stick Coating**5%
*“the non-stick features are great”*
**Ease Of Use**4%
*“Easy to use”*
**Frying Quality**4%
*“Excellent fry pan”*
### **What buyers complain about **
**Heating**13%
*“Uneven heating”*
**Quality-Overall**8%
*“Cheap quality”*
**Adhesion/Stickiness**6%
*“Sticks”*
**Cooking Experience**6%
*“Not good for cooking”*
**Rusts/Corrodes**5%
*“showing rust spots”*
**Durability**5%
*“not durable”*
**Weight Heavy**4%
*“It is a bit heavy”*
**Size-Overall**4%
*“the fit is really tight”*
**Non-Stick Coating**3%
*“Coating peels off”*
**Temperature Control**2%
*“its very difficult to read the temperature dial”*
### **Top return reasons **
**Size-Overall**40%
**Heating**7%
**Advertised Vs Actual Product**7%
**Weight Heavy**5%
**Adhesion/Stickiness**4%
**Functionality-Overall**4%
**Value For Money**4%
**Handle Quality**3%
**Quality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is electric wok profitable to sell on Amazon United States?**
- The niche generates $212K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the electric wok niche?**
- 14 brands and 42 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in electric wok?**
- Top complaints mined from reviews: Heating, Quality-Overall, Adhesion/Stickiness. The return rate is 3.5%.
- **When does demand for electric wok peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the electric wok niche?**
- Listings span $25.22–$194.51; the average listing price is $64.84 (sweet spot $15–$100). The average incumbent carries 2,621 reviews — the moat a new listing must climb.
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