---
title: "Electric Throws on Sale Prime Clearance — $307K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/electric-throws-on-sale-prime-clearance"
last_updated: "2026-08-06T19:18:09.909Z"
locale: en
meta:
description: "Niche score 33/100 · $307K/yr market · 271K searches/yr · $70.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $307K/yr market · 271K searches/yr · $70.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Throws on Sale Prime Clearance — $307K/yr Amazon US Niche (2026) - Flapen"
---
# **electric throws on sale prime clearance**
**Skip it**
Soft demand (-73.9% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 0Conversion 20Competition 15Returns 37Price range 73Avg price 86Brand share 0Review moat 69Quality gap 63
**Avg price**
**Great****$70.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$27.14–$126.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****724.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$307K**
$307K/yr · 271K searches
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-73.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, electric throws on sale prime clearance is a $307K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric throws on sale prime clearance market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$211K–$281K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Brookstone86% - WATO FT11% - VENTIMI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -73.9% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/electric-throws-on-sale-prime-clearance/trend)
## **Top electric throws on sale prime clearance search terms**
- **brookstone heated blanket**154K/yr-71.9%1.4% conv. - **brookstone heated throw**42K/yr-80.9%1.6% conv. - **heated blanket brookstone**14K/yr-71.5%2.0% conv. - **brookstone electric blanket**10K/yr-72.0%1.5% conv. - **heated office blanket**9K/yr-64.1%0.3% conv. - **heated throw blanket built in button control**5K/yr-72.0%0.3% conv. - **brookstone heated throw blanket**10K/yr-81.9%1.3% conv. - **heated blanket small for office**4K/yr-49.5%0.2% conv. - **heated desk blanket**8K/yr-78.2%0.2% conv. - **biddeford electric throw**5K/yr-83.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/electric-throws-on-sale-prime-clearance/search-terms)
## **Top electric throws on sale prime clearance products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$46K30%$92K45%$138K60%$184K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Ivory**Brookstone**$61.81**4.3★258 rev](https://www.amazon.com/dp/B0DGWKYC5G) [2**Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Blue Trellis**Brookstone**$68.09**4.3★258 rev](https://www.amazon.com/dp/B0DGWQTKMR) [3**Heated Throw Blanket Electric Blanket with Built-in Button Controller 50x60 One-Touch Ultra Cozy Soft Warm Heating Electric Blanket with 4 Heat Levels & 4 Hours Auto-Off Overheat Protection**WATO FT**$27.14**4.4★592 rev](https://www.amazon.com/dp/B0FF9SSCGT) [4**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - Twin Blanket - Gray**Brookstone**$78.57**4.4★100 rev](https://www.amazon.com/dp/B0FXCHLCRQ) [5**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - King Blanket - Charcoal**Brookstone**$126.77**4.4★100 rev](https://www.amazon.com/dp/B0FXCKHRLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - Twin Blanket - Gray**Brookstone**$78.57**100 rev8mo ago](https://www.amazon.com/dp/B0FXCHLCRQ) [**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - King Blanket - Charcoal**Brookstone**$126.77**100 rev8mo ago](https://www.amazon.com/dp/B0FXCKHRLB) [**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - F/Q Blanket - Charcoal**Brookstone**$115.74**100 rev8mo ago](https://www.amazon.com/dp/B0FXCN7PZ4) [**Heated Throw Blanket Electric Blanket with Built-in Button Controller 50x60 One-Touch Ultra Cozy Soft Warm Heating Electric Blanket with 4 Heat Levels & 4 Hours Auto-Off Overheat Protection**WATO FT**$27.14**592 rev10mo ago](https://www.amazon.com/dp/B0FF9SSCGT) [**Brookstone Heated Throw Blanket - Heat Blankets Electric - Faux Fur Heated Throw Blanket- 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Chic Plaid**Brookstone**$61.52**258 rev1y ago](https://www.amazon.com/dp/B0F4BFT7LD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - F/Q Blanket - Charcoal**Brookstone**$115.74**4.4★**▲ 247%**](https://www.amazon.com/dp/B0FXCN7PZ4) [**Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Blue Trellis**Brookstone**$68.09**4.3★**▲ 181%**](https://www.amazon.com/dp/B0DGWQTKMR) [**Brookstone Electric Heated Plush Throw - Heated Blankets - 4 Heat Settings 4-Hour Auto Shut Off 100% Polyester 50x60 - Ivory**Brookstone**$61.81**4.3★**▲ 150%**](https://www.amazon.com/dp/B0DGWKYC5G) [**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - King Blanket - Charcoal**Brookstone**$126.77**4.4★**▲ 146%**](https://www.amazon.com/dp/B0FXCKHRLB) [**Brookstone Electric Heated Comfort Plush Herringbone Blanket w/ 10 Heat Settings - Adjustable Timer - Dryer Safe - Twin Blanket - Gray**Brookstone**$78.57**4.4★**▲ 80%**](https://www.amazon.com/dp/B0FXCHLCRQ)
**~~View all trending →~~**
## **What buyers say about electric throws on sale prime clearance**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**26%
*“It keeps you warm”*
**Soft Feel**21%
*“Fabric is soft”*
**Quality-Overall**7%
*“Appears well made”*
**Heating**6%
*“Keeping Warm”*
**Value For Money**5%
*“Good value for money”*
**Size-Overall**5%
*“Perfect fit”*
**Advertised Vs Actual Product**3%
*“As advertised; excellent”*
**Comfort-Overall**3%
*“so comfortable”*
**Ease Of Use**2%
*“super easy to use”*
**Gifting Purpose**2%
*“The gift has been well loved”*
### **What buyers complain about **
**Heating**23%
*“Heat output low”*
**Durability**15%
*“It didnt even last 6 months”*
**Thickness**12%
*“Thinner than expected”*
**Size-Overall**6%
*“I wish the cord wasn't so short snd annoying could have made it larger too”*
**Warmth**5%
*“Never a full blanket heat just patches of warmth”*
**Quality-Overall**3%
*“the blanket itself is very poor quality”*
**Functionality-Overall**3%
*“Doesn't work”*
**Washability**2%
*“But after that and one wash it does not heat up”*
**Material Quality**2%
*“Very poor quality material”*
**Smell**2%
*“After 6 months it put off a burning electrical smell”*
### **Top return reasons **
**Heating**31%
**Size-Overall**15%
**Warmth**9%
**Functionality-Overall**8%
**Thin**6%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Color**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
## **Common questions**
- **Is electric throws on sale prime clearance profitable to sell on Amazon United States?**
- The niche generates $307K/yr across 9 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -73.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the electric throws on sale prime clearance niche?**
- 3 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in electric throws on sale prime clearance?**
- Top complaints mined from reviews: Heating, Durability, Thickness. The return rate is 4.1%.
- **When does demand for electric throws on sale prime clearance peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 15.9× the quietest.
- **What does it cost to enter the electric throws on sale prime clearance niche?**
- Listings span $27.14–$126.77; the average listing price is $70.25 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.
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