---
title: "Electric Thermos — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/electric-thermos"
last_updated: "2026-08-10T16:54:18.480Z"
locale: en
meta:
description: "Niche score 53/100 · $133K/yr market · 187K searches/yr · $33.21 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $133K/yr market · 187K searches/yr · $33.21 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Electric Thermos — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **electric thermos**
**Worth a look**
Shows a sweet-spot price point ($33.21 avg), but soft demand (-11.2% this quarter) keeps it on the watch list.
Market size 30Growth 19Conversion 27Competition 76Returns 21Price range 90Avg price 95Brand share 92Review moat 57Quality gap 77
**Avg price**
**Incredible****$33.21**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$9.94–$84.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****1,200.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$133K**
$133K/yr · 187K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, electric thermos is a $133K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric thermos market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$83K–$100K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**43%**
Top 20: 80%
**Top-5 click share**
**39%**
Top 20: 69%
**Open market**
**53%**
- QRAGJBM12% - Touxila10% - Nicewell9% - Rzlinn7% - T-magitic5% - ZENS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -11.2% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/electric-thermos/trend)
## **Top electric thermos search terms**
- **portable tea maker**31K/yr-17.1%0.9% conv. - **electric thermos**34K/yr-24.9%0.6% conv. - **travel water heater**18K/yr-2.5%1.9% conv. - **dual voltage travel kettle**13K/yr+45.4%2.5% conv. - **travel kettle dual voltage**15K/yr-10.9%2.6% conv. - **usb water heater**9K/yr-4.7%0.3% conv. - **travel water heater kettle**5K/yr+26.3%3.6% conv. - **termo electrico portatil**10K/yr-33.7%0.5% conv. - **termo electrico**6K/yr-23.3%0.2% conv. - **travel kettle usb c**3K/yr+39.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/electric-thermos/search-terms)
## **Top electric thermos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QRAGJBM Portable Electric Kettle Travel 120V 450ml 4 Temperature Control**QRAGJBM**$28.72**4.4★1,984 rev](https://www.amazon.com/dp/B0C4NM9NVV) [2**Touxila Portable Electric Kettle for Travel 120V 13.5oz 4 Temp Settings**Touxila**$30.02**4.3★2,111 rev](https://www.amazon.com/dp/B0CFQ7BGPT) [3**Nicewell Portable Electric Kettle for Travel Global Use 110-240V**Nicewell**$33.88**4.2★567 rev](https://www.amazon.com/dp/B0DBC889SC) [4**Rzlinn Portable Electric Kettle 120V Travel Tea Kettle 316 Stainless Steel Premium Liner 4-speed Temperature Adjustment with Auto Shut-off and Boil-Off Protection black**Rzlinn**$27.43**4.2★269 rev](https://www.amazon.com/dp/B0F1F9DQ4H) [5**Travel Foldable Electric Kettle Collapsible Electric Kettle Food Grade Silicone Small Pot Boiling water Dual Voltage600ml 110-220V US Plug (Blue)**T-magitic**$29.18**4.5★4,258 rev](https://www.amazon.com/dp/B07YRT7WJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Travel Electric Tea Kettle 6 Preset Temp Plug-in Keep Warm 15 OZ Small Hot Water Boiler 304 Stainless Steel Auto Shutoff&Boil Dry Protection Termo Electrico Portatil for Hotel RV Travel White**TENGIZUOHZ**$26.70**90 rev1mo ago](https://www.amazon.com/dp/B0GX1F7C4Q) [**Portable Electric Travel Kettle 500ml Portable Kettle with USB-C Mini Travel Hot Water Boiler with Carry Handle & 6 Adjustable Temperature Settings Dual Power Modes for Home Car Camping**LXTaoler**$35.46**14 rev3mo ago](https://www.amazon.com/dp/B0GXZ37NBD) [**Travel Electric Kettle Miicasa Dual Voltage 120-240V Portable Water Heater with 6 Temperature Preset and Auto Shut-Off Boil Dry for Global Use**MIICASA**$22.73**82 rev3mo ago](https://www.amazon.com/dp/B0GXZ8B63P) [**Travel Electric Kettle Portable Water Boiler with 4 Temperature Controls**JEKABA**$37.20**27 rev4mo ago](https://www.amazon.com/dp/B0GS5N2KBJ) [**Travel Electric Kettle with Dual interface heating plug and USB C port 316 Stainless Steel 650ml Portable Tea Coffee Kettle Water Boiler 6 Temperature Settings Electric Water Cup Heater Boil**BKELHS**$42.31**9 rev11mo ago](https://www.amazon.com/dp/B0FNRM69ZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Travel Electric Kettle Portable Water Boiler with 4 Temperature Controls**JEKABA**$37.20**4.3★**▲ 273%**](https://www.amazon.com/dp/B0GS5N2KBJ) [**Travel Electric Kettle Portable Water Boiler 400ml Small Tea Maker with 6 Temp Settings LCD Display 316 Stainless Steel Vacuum Insulated Tumbler 100V-240V Travel Gifts for Men Women(Titanium Gray)**Geburun**$33.76**4.4★**▲ 272%**](https://www.amazon.com/dp/B0GKFPR1BQ) [**Travel Electric Kettle with Dual interface heating plug and USB C port 316 Stainless Steel 650ml Portable Tea Coffee Kettle Water Boiler 6 Temperature Settings Electric Water Cup Heater Boil**BKELHS**$42.31**4.0★**▲ 271%**](https://www.amazon.com/dp/B0FNRM69ZF) [**Portable Travel Electric Tea Kettle 6 Preset Temp Plug-in Keep Warm 15 OZ Small Hot Water Boiler 304 Stainless Steel Auto Shutoff&Boil Dry Protection Termo Electrico Portatil for Hotel RV Travel White**TENGIZUOHZ**$26.70**4.6★**▲ 270%**](https://www.amazon.com/dp/B0GX1F7C4Q) [**Portable Electric Travel Kettle 500ml Portable Kettle with USB-C Mini Travel Hot Water Boiler with Carry Handle & 6 Adjustable Temperature Settings Dual Power Modes for Home Car Camping**LXTaoler**$35.46**4.0★**▲ 268%**](https://www.amazon.com/dp/B0GXZ37NBD)
**~~View all trending →~~**
## **What buyers say about electric thermos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Heating**12%
*“Heats fast”*
**Portability**11%
*“Great Portability”*
**Ease Of Use**10%
*“easy to read”*
**Quality-Overall**10%
*“The build quality is solid”*
**Size-Overall**6%
*“Fit Well”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Value For Money**4%
*“Good Value”*
**Temperature Control**4%
*“The temperature is as accurate”*
**Ease Of Cleaning**3%
*“Easy to wash”*
**Temperature Retention**2%
*“Keeps his coffee hot ALL day”*
### **What buyers complain about **
**Durability**16%
*“Didnt last”*
**Heating**9%
*“Doesn't withstand heat”*
**Charging**7%
*“it wont even charge”*
**Quality-Overall**5%
*“Quality control could be a problem”*
**Functionality-Overall**5%
*“Stopped working”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**4%
*“Too Big”*
**Battery Life**4%
*“the battery is dead”*
**Temperature Control**4%
*“Temperature wont stay warm”*
**Leak-Proof**3%
*“Leaked everywhere”*
### **Top return reasons **
**Size-Overall**18%
**Heating**11%
**Functionality-Overall**9%
**Charging**9%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Leak-Proof**3%
**Temperature Control**3%
**Weight Heavy**2%
## **Common questions**
- **Is electric thermos profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 54 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the electric thermos niche?**
- 42 brands and 83 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in electric thermos?**
- Top complaints mined from reviews: Durability, Heating, Charging. The return rate is 6.1% — above our launch gate.
- **When does demand for electric thermos peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 15.6× the quietest.
- **What does it cost to enter the electric thermos niche?**
- Listings span $9.94–$84.25; the average listing price is $33.21 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.
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