---
title: "Electric Kettle — $31.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/electric-kettle"
last_updated: "2026-08-10T04:23:19.819Z"
locale: en
meta:
description: "Niche score 54/100 · $31.2M/yr market · 24.6M searches/yr. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $31.2M/yr market · 24.6M searches/yr. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Electric Kettle — $31.2M/yr Amazon US Niche (2026) - Flapen"
---
# **electric kettle**
**Worth a look**
Shows a $31.2M/yr market, but soft demand (-20.1% this quarter) keeps it on the watch list.
Market size 100Growth 15Conversion 50Competition 54Returns 38Price range 94Avg price 95Brand share 52Review moat 15Quality gap 45
**Market size**
**Incredible****$31.2M**
$31.2M/yr · 24.6M searches
**Avg price**
**Incredible****$31.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.63–$97.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,252.69**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, electric kettle is a $31.2M/yr Amazon United States market (24.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric kettle market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$31.8M–$31.8M**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**22%**
- Cosori24% - Chefman22% - Amazon Basics14% - OVENTE9% - COMFEE'4% - Elite Gourmet4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/electric-kettle/trend)
## **Top electric kettle search terms**
- **electric kettle**6.9M/yr-16.2%3.2% conv. - **kettle**3.5M/yr-7.0%2.9% conv. - **tea kettle**4.3M/yr-30.7%1.6% conv. - **electric tea kettle**2.1M/yr-35.8%3.2% conv. - **electric kettles for boiling water**893K/yr-10.2%4.2% conv. - **tea kettle electric**1.0M/yr-35.9%3.6% conv. - **hot water kettle electric**938K/yr-25.0%5.2% conv. - **water kettle**470K/yr+3.5%3.8% conv. - **electric water kettle**538K/yr-10.6%3.8% conv. - **electric kettles**461K/yr-18.9%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/electric-kettle/search-terms)
## **Top electric kettle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.6M10%$3.1M15%$4.7M20%$6.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cosori Electric Kettle No Plastic Contact with Water 1.7L Black**Cosori**$24.73**4.5★48,934 rev](https://www.amazon.com/dp/B08PP48979) [2**Chefman Electric Kettle 1.8L 1500W Hot Water Boiler Removable Lid for Easy Cleaning Auto Shut Off Boil-Dry Protection Stainless Steel Filter BPA Free Borosilicate Glass Electric Tea Kettle**Chefman**$23.52**4.5★13,414 rev](https://www.amazon.com/dp/B0C5Z8VCHX) [3**Amazon Basics Electric Kettle with Glass Carafe for Tea and Coffee BPA-Free Fast Boiling Auto Shut-Off Boil-Dry Protection Water Level Indicator 1.7 Liter 1500W Black and Silver**Amazon Basics**$23.20**4.6★27,872 rev](https://www.amazon.com/dp/B07JZQ1MXT) [4**OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water Black KP72B**OVENTE**$15.18**4.4★59,437 rev](https://www.amazon.com/dp/B079K27638) [5**Chefman Electric Kettle with Temperature Control 5 Presets LED Indicator Lights Removable Tea Infuser Glass Tea Kettle & Hot Water Boiler 360 Swivel Base BPA Free Stainless Steel 1.8 Liters**Chefman**$29.58**4.4★17,085 rev](https://www.amazon.com/dp/B07FNW57J7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cosori Stainless Steel Electric Kettle No Plastic Contact with Water 1.7L**Cosori**$32.58**5,387 rev3mo ago](https://www.amazon.com/dp/B0GS1FPXCK) [**YTLAD Gooseneck Electric Kettle 1L 1000W Pour-Over Coffee & Tea**YTLAD**$29.11**208 rev4mo ago](https://www.amazon.com/dp/B0GHYC4BMP) [**Cosori Electric Kettle No Plastic Contact with Water 1.7L White**Cosori**$29.61**48,934 rev6mo ago](https://www.amazon.com/dp/B0GGXMFNF7) [**Primula Stewart Whistling Tea Kettle for Stovetop Stainless Steel Stove Top Kettle with Fast Boil Whistling Spout and Cool Touch Folding Handle 1.5-Quart Brushed Silver with Black Handle**Primula**$13.63**22,533 rev1y ago](https://www.amazon.com/dp/B0858VCYTB) [**INTASTING Gooseneck Electric Kettle Temperature Control**intasting**$60.68**684 rev1y ago](https://www.amazon.com/dp/B0F62LMYNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cosori Stainless Steel Electric Kettle No Plastic Contact with Water 1.7L**Cosori**$32.58**4.5★**▲ 414%**](https://www.amazon.com/dp/B0GS1FPXCK) [**YTLAD Gooseneck Electric Kettle 1L 1000W Pour-Over Coffee & Tea**YTLAD**$29.11**4.5★**▲ 324%**](https://www.amazon.com/dp/B0GHYC4BMP) [**Cosori Electric Kettle No Plastic Contact with Water 1.7L White**Cosori**$29.61**4.5★**▲ 244%**](https://www.amazon.com/dp/B0GGXMFNF7) [**OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water Pink KP72P**OVENTE**$16.78**4.4★**▲ 174%**](https://www.amazon.com/dp/B00ZYE03KE) [**OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water Black KP72B**OVENTE**$15.18**4.4★**▲ 132%**](https://www.amazon.com/dp/B079K27638)
**~~View all trending →~~**
## **What buyers say about electric kettle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Heating**19%
*“It heats up”*
**Quality-Overall**12%
*“Good, quality kettle”*
**Ease Of Use**9%
*“Easy to handle”*
**Value For Money**7%
*“Fair price”*
**Advertised Vs Actual Product**5%
*“As promised”*
**Efficiency**4%
*“Works wonderfully”*
**Ease Of Cleaning**4%
*“It cleans easily”*
**Design-Overall**3%
*“ATTRACTIVE DESIGN”*
**Time Taken**3%
*“Works fast”*
**Size-Overall**3%
*“Excellent size”*
### **What buyers complain about **
**Leak-Proof**17%
*“IT LEAKS”*
**Durability**16%
*“Broke quickly”*
**Heating**8%
*“Doesnt heat up”*
**Quality-Overall**6%
*“bad quality control”*
**Rusts/Corrodes**5%
*“rust prone”*
**Size-Overall**4%
*“Too Big”*
**Functionality-Overall**3%
*“Suddenly stopped working”*
**Smell**2%
*“Plastic smell”*
**Ease Of Use**2%
*“hard to take off”*
**Material Quality**2%
*“poor-quality material”*
### **Top return reasons **
**Size-Overall**33%
**Leak-Proof**9%
**Heating**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Material Quality**5%
**Value For Money**4%
**Quality-Overall**3%
**Temperature Control**2%
## **Common questions**
- **Is electric kettle profitable to sell on Amazon United States?**
- The niche generates $31.2M/yr across 29 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the electric kettle niche?**
- 15 brands and 60 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in electric kettle?**
- Top complaints mined from reviews: Leak-Proof, Durability, Heating. The return rate is 4.0%.
- **When does demand for electric kettle peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the electric kettle niche?**
- Listings span $13.63–$97.23; the average listing price is $31.81 (sweet spot $15–$100). The average incumbent carries 22,253 reviews — the moat a new listing must climb.
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