---
title: "Search terms — electric blanket king - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/electric-blanket-king/search-terms"
last_updated: "2026-07-21T06:01:17.334Z"
locale: en
meta:
  description: "electric blanket king shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "electric blanket king shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — electric blanket king - Flapen"
---

# **electric blanket king**

**Worth a look**

Shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 0Conversion 30Competition 85Returns 31Price range 70Avg price 83Brand share 79Review moat 44Quality gap 65

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 1.9M searches

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$78.17**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$27.57–$131.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,060.67**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****5.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-77.7%**

90-day search growth — must beat 0% to launch