---
title: "Trend — egg cup - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/egg-cup/trend"
last_updated: "2026-08-10T14:53:03.617Z"
locale: en
meta:
  description: "Niche score 41/100 · $281K/yr market · 444K searches/yr · $13.28 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 41/100 · $281K/yr market · 444K searches/yr · $13.28 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Trend — egg cup - Flapen"
---

# **egg cup**

**Skip it**

Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 13Conversion 56Competition 22Returns 76Price range 60Avg price 61Brand share 27Review moat 61Quality gap 33

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,045.15**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.28**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.12–$26.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$281K**

$281K/yr · 444K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-23.7%**

90-day search growth — must beat 0% to launch

## Trend