---
title: "Eevee Blanket — $2K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/eevee-blanket"
last_updated: "2026-08-10T12:02:36.343Z"
locale: en
meta:
description: "Niche score 32/100 · $2K/yr market · 20K searches/yr · $33.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $2K/yr market · 20K searches/yr · $33.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eevee Blanket — $2K/yr Amazon US Niche (2026) - Flapen"
---
# **eevee blanket**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 17Conversion 5Competition 32Returns 91Price range 91Avg price 95Brand share 24Review moat 25Quality gap 21
**Avg price**
**Incredible****$33.02**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.58–$74.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,230**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 20K searches
According to Flapen's Amazon United States niche tracking, eevee blanket is a $2K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eevee blanket market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$17K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,716**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**7%**
- Northwest32% - Franco29% - Pokémon20% - Nemesis Now5% - Jazwares4% - Buffalo Games3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -16.6% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/eevee-blanket/trend)
## **Top eevee blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23920%$47730%$71640%$954101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Eevee Evolutions Sylveon Umbreon Vaporeon Throw Blanket - 46 x 60 Cozy Soft Fleece Throw Blanket for Bed Couch**Northwest**$40.36**4.3★50 rev](https://www.amazon.com/dp/B0DHLV16XM) [2**Pokemon Anime Pikachu and Eevee Kids Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Official Licensed Product) by Franco**Franco**$24.31**4.8★14,311 rev](https://www.amazon.com/dp/B0C4W23M17) [3**NORTHWEST Pokemon Mink Sherpa Throw Blanket 50 x 60 Eevee in The Wild**Northwest**$50.49**4.3★58 rev](https://www.amazon.com/dp/B0CM9VFS43) [4**Pokemon Shoulder Bag Cross Body Bag for Kids - Adjustable Strap Kids Pikachu Small Travel Bag - Gamer Gifts (Black Eevee)**Pokémon**$26.97**4.7★881 rev](https://www.amazon.com/dp/B0CG67ZWGG) [5**Pokemon Eevee Kids Super Soft Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in (Officially Licensed Product) By Franco**Franco**$19.88**4.7★16,853 rev](https://www.amazon.com/dp/B0GVVP1NY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Eevee Kids Super Soft Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in (Officially Licensed Product) By Franco**Franco**$19.88**16,853 rev3mo ago](https://www.amazon.com/dp/B0GVVP1NY4) [**Sushing Cartoon Fleece Blanket Cute Animal Characters Plush Home Decor Soft Lightweight Gift for Adults Kids Machine Washable 90in x 90in Pups**Sushing**$29.41**34 rev9mo ago](https://www.amazon.com/dp/B0FVSPG2G1) [**Pokemon Cuddly Eevee Plush - 8-Inch Soft Shaggy Plush with Authentic Details**Jazwares**$17.00**637 rev1y ago](https://www.amazon.com/dp/B0D6PGXTQM) [**Squishmallows Original 14in Eevee Pokmon Plush - Ultrasoft Official Jazwares Plush (Large)**Squishmallows**$19.91**2,357 rev1y ago](https://www.amazon.com/dp/B0D4F9VZPQ) [**Pokemon Soft Fleece Bed Blanket Warm Bed Throw 51 x 59 inches for Sofa Bedroom Accessories Anime Gifts for Kids Teens**Pokémon**$29.10**298 rev1y ago](https://www.amazon.com/dp/B0DPFPV4QY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Eevee Kids Super Soft Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in (Officially Licensed Product) By Franco**Franco**$19.88**4.7★**▲ 355%**](https://www.amazon.com/dp/B0GVVP1NY4) [**Sushing Cartoon Fleece Blanket Cute Animal Characters Plush Home Decor Soft Lightweight Gift for Adults Kids Machine Washable 90in x 90in Pups**Sushing**$29.41**4.9★**▲ 353%**](https://www.amazon.com/dp/B0FVSPG2G1) [**Pokemon Fleece Hoodie Blanket for Kids and Teenagers - One Size Kids Oversized Hoodie with Sherpa Lining Gifts for Kids Yellow**Pokémon**$30.49**4.6★**▲ 312%**](https://www.amazon.com/dp/B0C4HJW838) [**Pokemon Cuddly Eevee Plush - 8-Inch Soft Shaggy Plush with Authentic Details**Jazwares**$17.00**4.8★**▲ 77%**](https://www.amazon.com/dp/B0D6PGXTQM) [**Pokemon Shoulder Bag Cross Body Bag for Kids - Adjustable Strap Kids Pikachu Small Travel Bag - Gamer Gifts (Black Eevee)**Pokémon**$26.97**4.7★**▲ 72%**](https://www.amazon.com/dp/B0CG67ZWGG)
**~~View all trending →~~**
## **What buyers say about eevee blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“So soft”*
**Quality-Overall**13%
*“Plushie is great quality”*
**Advertised Vs Actual Product**6%
*“Looks just as advertised”*
**Fun/Entertainment Experience**6%
*“kids are so happy”*
**Size-Overall**6%
*“Good size”*
**Value For Money**6%
*“the price was just right”*
**Gifting Purpose**5%
*“She definitely loves the gift”*
**Durability**4%
*“It's lasted really well”*
**Assembly/Installation**3%
*“Eevee evolution ❤️ Love ot easy to put together ❤️”*
**Color**3%
*“The color for this squishmallow is brown and white”*
### **What buyers complain about **
**Size-Overall**44%
*“Huge”*
**Quality-Overall**11%
*“INCREDIBLY cheap”*
**Advertised Vs Actual Product**6%
*“Misleading size”*
**Thickness**2%
*“Very thin”*
**Upholstery/Fabric Quality**2%
*“Cheap feeling fabric”*
**Assembly/Installation**2%
*“it's still freaks me out to have the two glued together instead of held closed with a few small pieces of tape”*
### **Top return reasons **
**Size-Overall**45%
**Value For Money**7%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**6%
**Stitch/Finish/Polish**4%
**Gifting Purpose**4%
**Thin**3%
**Material Quality**3%
**Print Quality**3%
**Scratch Resistance**2%
## **Common questions**
- **Is eevee blanket profitable to sell on Amazon United States?**
- The niche generates $2K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the eevee blanket niche?**
- 9 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in eevee blanket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- **When does demand for eevee blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the eevee blanket niche?**
- Listings span $11.58–$74.48; the average listing price is $33.02 (sweet spot $15–$100). The average incumbent carries 4,230 reviews — the moat a new listing must climb.
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