---
title: "Easter Kitchen Rugs — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/easter-kitchen-rugs"
last_updated: "2026-08-10T13:01:47.391Z"
locale: en
meta:
description: "Niche score 51/100 · $24K/yr market · 109K searches/yr · $17.94 avg price. Soft demand (-93.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $24K/yr market · 109K searches/yr · $17.94 avg price. Soft demand (-93.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Easter Kitchen Rugs — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **easter kitchen rugs**
**Worth a look**
Shows a thin review moat (39 avg reviews), but soft demand (-93.5% this quarter) keeps it on the watch list.
Market size 6Growth 0Conversion 15Competition 96Returns 83Price range 76Avg price 82Brand share 96Review moat 98Quality gap 37
**Review moat**
**Incredible****39.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.14–$34.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 109K searches
**Growth**
**Bad****-93.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, easter kitchen rugs is a $24K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter kitchen rugs market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$72K–$90K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#2,417**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**31%**
Top 20: 69%
**Top-5 click share**
**16%**
Top 20: 42%
**Open market**
**65%**
- Artoid Mode9% - NIGOWAYS8% - Drydiet5% - Moutina5% - Wylumen4% - Decorhua4%
## **Demand**
Weekly Amazon search volume, last 71 weeks — -93.5% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Spike '25Holiday '25Spike '26Sep '24Jan '25Apr '25Oct '25Dec '25Mar '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/easter-kitchen-rugs/trend)
## **Top easter kitchen rugs search terms**
- **easter bathroom rug**33K/yr-94.0%4.7% conv. - **easter kitchen rugs**31K/yr-94.0%4.8% conv. - **easter kitchen mats**14K/yr-94.3%4.7% conv. - **easter bath mat**9K/yr-91.7%4.1% conv. - **easter rugs for bathroom**5K/yr-89.2%2.9% conv. - **easter rugs kitchen**7K/yr-93.5%3.4% conv. - **easter bathroom rugs**6K/yr-93.0%2.5% conv. - **easter kitchen mat**4K/yr-91.7%4.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/easter-kitchen-rugs/search-terms)
## **Top easter kitchen rugs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2412%$4823%$7224%$9631101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIGOWAYS Easter Bathroom Rug - Easter Egg Bunny Bath Rugs Soft and Absorbent Non Slip Cute Bath Mat for Shower Tub Bedroom Home 25 x 18**NIGOWAYS**$10.32**4.8★26 rev](https://www.amazon.com/dp/B0GFJQC1M2) [2**Drydiet Easter Bathroom Rugs Easter Bunny Bath Mat Shower Non Slip Absorbent Cute Bath Mat Washable 20x32 Inch Spring Bathroom Rugs for Kitchen Front Door Bedroom Home Decor**Drydiet**$10.48**4.2★115 rev](https://www.amazon.com/dp/B0FPQY64L5) [3**Vanleonet Easter Bathroom Rugs Cute Bunny Easter Mat for Easter Bathroom Farmhouse Bath Mats Holiday Decorations Non Slip 30x20 Inches**Vanleonet**$16.23**4.9★10 rev](https://www.amazon.com/dp/B0DQ7YTWQ3) [4**Moutina Easter Peeps Bunny Bathroom Rug 16x24 Inch Spring Soft and Absorbent Tufted Easter Bath Mat Non Slip Washable Easter Bathroom Decor Rug Holiday Decorations**Moutina**$20.88**4.6★34 rev](https://www.amazon.com/dp/B0DRP3SJYC) [5**NIGOWAYS Easter Bathroom Rug - Pink Bunny Bath Rug Soft and Absorbent Easter Bath Mat Easter Party Decor Non Slip Cute Rug for Shower Bedroom(Pink 30 x 17)**NIGOWAYS**$13.87**4.7★22 rev](https://www.amazon.com/dp/B0DQ8DPL8C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eikunn Easter Kitchen Rugs Set of 2 Easter Kitchen Decor Colorful Eggs Kitchen Mats for Floor 17x30 inch Doormat+17x47 inch Runner Rug**Eikunn**$13.54**35 rev5mo ago](https://www.amazon.com/dp/B0GHRRS9D3) [**Easter Bunny Bath Mat 20x32 Inch Soft Absorbent Non-Slip Bathroom Rug Cute Rabbit Design Washable Tufted Microfiber Carpet for Spring Home Decoration (Bathroom Bedroom Living Room)**Alwoligag**$16.75**51 rev5mo ago](https://www.amazon.com/dp/B0GH6Q3RBJ) [**Wylumen Happy Easter Rabbits Kitchen Mats for Floor Set of 2 Bunny Easter Kitchen Rugs for Home Party Decorations Non Slip Rubber Backing Floor Mat 17 X47.2+17 X29.5**Wylumen**$19.25**27 rev5mo ago](https://www.amazon.com/dp/B0GG6KCLXY) [**NIGOWAYS Easter Bathroom Rug - Easter Egg Bunny Bath Rugs Soft and Absorbent Non Slip Cute Bath Mat for Shower Tub Bedroom Home 25 x 18**NIGOWAYS**$10.32**26 rev5mo ago](https://www.amazon.com/dp/B0GFJQC1M2) [**Drydiet 2 Pcs Happy Easter Bathroom Rugs Set Spring Soft Thick Plush Easter Eggs Bath Mat Non-Slip Washable Absorbent Pink Bow Bath Mat for Spring Indoor Bathroom Kitchen Decorations 20 x 47 Inch**Drydiet**$34.48**43 rev6mo ago](https://www.amazon.com/dp/B0GD174K4N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eikunn Easter Kitchen Rugs Set of 2 Easter Kitchen Decor Colorful Eggs Kitchen Mats for Floor 17x30 inch Doormat+17x47 inch Runner Rug**Eikunn**$13.54**4.8★**▲ 570%**](https://www.amazon.com/dp/B0GHRRS9D3) [**Easter Eggs Decorative Kitchen Rugs Set of 2 Watercolor Eggs Welcome Easter Kitchen Mat Non-Slip Floor Mat Holiday Home Kitchen Decorations 17x47+17x30**kukli kitchen**$13.83**4.2★**▲ 563%**](https://www.amazon.com/dp/B0G48X8JPC) [**OUXIOAZ Happy Easter Flowers Eggs Bunny Rabbits Kitchen Rugs Set of 2 Spring and Summer Holiday Decorations for Home Kitchen 17x47+17x30**OUXIOAZ**$13.52**4.4★**▲ 368%**](https://www.amazon.com/dp/B0DNMLBM4B) [**LOKMU Bath Mats for Bathroom Bathroom Decor Mats Rugs No Silp Bunny Bottom and Easter Eggs Washable Cover Floor Rug Carpets Absorbent Cozy Bath Mat for Kitchen Bedroom Indoor 20 x 30 Inch**LOKMU**$11.13**4.0★**▲ 295%**](https://www.amazon.com/dp/B0BQDYBN7W) [**flippana Easter Kitchen Rugs and Mats for Floor Non-Slip Backing Easter Gnome Mat Easter Decorations for Home Welcome Spring Kitchen Rug Sets with Runner (Happy Easter 06 17x47.2+17x30)**flippana**$22.48**4.5★**▲ 253%**](https://www.amazon.com/dp/B0G48BGCGR)
**~~View all trending →~~**
## **What buyers say about easter kitchen rugs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent quality”*
**Soft Feel**12%
*“Soft surface material”*
**Color**10%
*“the colors are vibrant”*
**Design-Overall**7%
*“The design was cute”*
**Advertised Vs Actual Product**7%
*“Perfectly advertised”*
**Size-Overall**7%
*“Nice size too”*
**Durability**6%
*“These rugs are so durable”*
**Value For Money**5%
*“good value for the price point”*
**Grip**4%
*“The rugs are slip resistant”*
**Ease Of Cleaning**2%
*“The stitching is clean”*
### **What buyers complain about **
**Size-Overall**24%
*“It's a really small it's not something that I would say would be a full size bath mat”*
**Thickness**15%
*“Not as thick as I would have liked”*
**Color**12%
*“Color is terrible”*
**Advertised Vs Actual Product**7%
*“Not as pictured”*
**Quality-Overall**7%
*“Cheap”*
**Ease Of Cleaning**2%
*“But the white bunnies get dirty very easily”*
**Material Quality**1%
*“Not rug material at ALL”*
**Product Condition**1%
*“i received used product”*
**Water Resistance**1%
*“Doesnt retain water when stepping on it out the shower”*
**Cushion**1%
*“no cushion”*
### **Top return reasons **
**Size-Overall**39%
**Color**18%
**Advertised Vs Actual Product**11%
**Quality-Overall**9%
**Thin**5%
**Material Quality**4%
**Thickness**2%
**Value For Money**2%
**Adhesion/Stickiness**1%
**Stain Resistance**1%
## **Common questions**
- **Is easter kitchen rugs profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 74 tracked products. 0 of 43 products launched in the last 360 days are still selling. 90-day search growth is -93.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the easter kitchen rugs niche?**
- 48 brands and 62 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in easter kitchen rugs?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.6%.
- **What does it cost to enter the easter kitchen rugs niche?**
- Listings span $9.14–$34.48; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.
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