---
title: "Trend — duvet insert - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/duvet-insert/trend"
last_updated: "2026-07-21T06:26:23.172Z"
locale: en
meta:
  description: "duvet insert clears our launch bar: a $5.1M/yr market growing +15.7% this quarter with returns at 2.0%. Data updated Jul 2026."
  "og:description": "duvet insert clears our launch bar: a $5.1M/yr market growing +15.7% this quarter with returns at 2.0%. Data updated Jul 2026."
  "og:title": "Trend — duvet insert - Flapen"
---

# **duvet insert**

**Launch it**

A $5.1M/yr market growing +15.7% this quarter with returns at 2.0% — clears our launch bar.

Market size 98Growth 45Conversion 13Competition 86Returns 75Price range 66Avg price 95Brand share 60Review moat 7Quality gap 32

**Market size**

**Incredible****$5.1M**

$5.1M/yr · 12.9M searches

**Avg price**

**Incredible****$37.00**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$11.70–$140.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****37,098.12**

avg incumbent reviews — the moat a new listing must climb