---
title: "Search terms — dutch oven - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/dutch-oven/search-terms"
last_updated: "2026-08-10T16:38:02.983Z"
locale: en
meta:
  description: "Niche score 53/100 · $11.7M/yr market · 11.8M searches/yr. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 53/100 · $11.7M/yr market · 11.8M searches/yr. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — dutch oven - Flapen"
---

# **dutch oven**

**Worth a look**

Shows a $11.7M/yr market, but soft demand (-16.3% this quarter) keeps it on the watch list.

Market size 100Growth 17Conversion 26Competition 71Returns 47Price range 95Avg price 94Brand share 48Review moat 22Quality gap 21

**Market size**

**Incredible****$11.7M**

$11.7M/yr · 11.8M searches

**Price range**

**Incredible****$24.53–$90.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$47.83**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,992.58**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.3%**

90-day search growth — must beat 0% to launch

## Search terms