---
title: "Search terms — drink table - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/drink-table/search-terms"
last_updated: "2026-08-10T13:01:57.426Z"
locale: en
meta:
  description: "Niche score 56/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — drink table - Flapen"
---

# **drink table**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 33Conversion 14Competition 94Returns 35Price range 66Avg price 91Brand share 95Review moat 85Quality gap 53

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Avg price**

**Great****$55.26**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****301.31**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.89–$136.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$151K**

$151K/yr · 242K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms