---
title: "Dragons Blood Incense — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/dragons-blood-incense"
last_updated: "2026-08-10T11:04:18.558Z"
locale: en
meta:
description: "Niche score 45/100 · $146K/yr market · 109K searches/yr · $10.11 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $146K/yr market · 109K searches/yr · $10.11 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Dragons Blood Incense — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **dragons blood incense**
**Skip it**
A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 34Conversion 96Competition 23Returns 98Price range 45Avg price 34Brand share 28Review moat 25Quality gap 40
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.04–$23.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.11**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$146K**
$146K/yr · 109K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,124.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, dragons blood incense is a $146K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragons blood incense market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$126K–$152K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**9%**
- Satya38% - HEM27% - Calmveda12% - raajsee8% - Wild Berry4% - TRUMIRI3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
3K2K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/dragons-blood-incense/trend)
## **Top dragons blood incense search terms**
- **dragons blood incense**70K/yr+7.7%10.9% conv. - **dragon blood incense**19K/yr+14.0%8.5% conv. - **dragons blood incense sticks**6K/yr-1.2%10.4% conv. - **incense dragons blood**5K/yr-2.8%11.8% conv. - **incense sticks dragons blood**6K/yr-1.4%10.3% conv. - **dragon blood incense sticks**3K/yr-4.4%11.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/dragons-blood-incense/search-terms)
## **Top dragons blood incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hem Dragons Blood Incense 120 Sticks Box**HEM**$7.23**4.6★7,311 rev](https://www.amazon.com/dp/B0016Z3BA4) [2**Satya Dragons Blood Incense Sticks**Satya**$9.32**4.6★1,549 rev](https://www.amazon.com/dp/B071YRJCBD) [3**Satya Dragon Blood Incense Sticks**Satya**$5.04**4.6★1,105 rev](https://www.amazon.com/dp/B081B3V9RR) [4**Satya Dragon Blood Incense Sticks 180 gm (15GM X 12 Pack) from Satya Sai Baba Nag Champa and Raajsee Incense Sticks Holder Bundle Free from Chemicals**raajsee**$13.67**4.7★96 rev](https://www.amazon.com/dp/B0B6375K82) [5**Potent Dragons Blood Incense Sticks - (40+Sticks 9 inch) Thick Natural Resin Incense Clean Charcoal Free | Sweet Spicy & Ambery Smelling Protection Incents (Sangre de Grado) (Burn Time 45+ Mins)**Calmveda**$12.81**4.5★252 rev](https://www.amazon.com/dp/B0BVCH2DS7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Vahara Dragon Blood Incense Sticks | 100g Natural Hand-Rolled Masala Incense for Meditation Relaxation & Home Fragrance**VAHARA**$8.94**60 rev5mo ago](https://www.amazon.com/dp/B0G49XGCWK) [**Potent Dragons Blood Incense Sticks - (40+Sticks 9 inch) Thick Natural Resin Incense Clean Charcoal Free | Sweet Spicy & Ambery Smelling Protection Incents (Sangre de Grado) (Burn Time 45+ Mins)**Calmveda**$12.81**252 rev2y ago](https://www.amazon.com/dp/B0BVCH2DS7) [**Gonesh - Custom Blend Incense Sticks - Non-Toxic 10 Slow Burn Aromatic Sticks - Dragons Blood - 100 Count**Gonesh**$10.44**75 rev2y ago](https://www.amazon.com/dp/B0CLFHCPR5) [**Dragons Blood Incense Sticks for Protection - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense - Insents**TRUMIRI**$7.13**81 rev2y ago](https://www.amazon.com/dp/B0CDMP5T1Z) [**Peru Dragons Blood Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Sweet Spicy & Ambery Notes | Protection Incense Sticks for Bad Energy Cleansing (Sangre de Grado)**Calmveda**$13.73**8,547 rev3y ago](https://www.amazon.com/dp/B0BM7HFRY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Vahara Dragon Blood Incense Sticks | 100g Natural Hand-Rolled Masala Incense for Meditation Relaxation & Home Fragrance**VAHARA**$8.94**4.4★**▲ 235%**](https://www.amazon.com/dp/B0G49XGCWK) [**Zed Black Dragons Blood Incense Sticks Sangre de Drago Resin 120 Count**ZED BLACK**$7.46**4.2★**▲ 172%**](https://www.amazon.com/dp/B08RX2ZZSN) [**Dragons Blood Exotic Incense Sticks 7 Inch - Bulk 1 Bundle 85 to 100 Sticks - Natural 7 Long Lasting Aroma That Burns for 30 to 45 Minutes.**Plant Guru**$7.97**4.5★**▲ 29%**](https://www.amazon.com/dp/B0BYBF9Y9N) [**HEM Dragons Blood Blue Incense Sticks | Natural Pure House & Flower Powder | Aromatherapy Incense For Air Purifier Cleanness The Aura & Relieving Stress | Gift Set 120 Count (Pack of 1)**HEM**$8.00**4.5★**▲ 18%**](https://www.amazon.com/dp/B007WQ9YJS) [**Peru Dragons Blood Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Sweet Spicy & Ambery Notes | Protection Incense Sticks for Bad Energy Cleansing (Sangre de Grado)**Calmveda**$13.73**4.4★**▲ 15%**](https://www.amazon.com/dp/B0BM7HFRY9)
**~~View all trending →~~**
## **What buyers say about dragons blood incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Relaxing scents”*
**Quality-Overall**13%
*“The quality is always consistent”*
**Value For Money**12%
*“Great Purchase for the Money”*
**Advertised Vs Actual Product**2%
*“the item is as advertised”*
**Durability**1%
*“dont fall apart at all when using them”*
**Warmth**1%
*“Warm”*
**Ease Of Use**1%
*“easier to buy from this company”*
**Soft Feel**1%
*“ON TOP OF THE FACT THAT THEY ARE HAND ROLLED AND IT IS FEWER IT DOESN'T HAVE ANY OF THAT NASTY SMELL THAT COMES WITH INCENSE YOU KNOW THIS IS BEAUTIFUL VERY LOVELY”*
**Gifting Purpose**1%
*“the bonus gift of Satya of Bengaluru”*
**Fire Resistance**0%
*“perfect burn”*
### **What buyers complain about **
**Smell**60%
*“Awful smell”*
**Quality-Overall**11%
*“send the lower quality”*
**Advertised Vs Actual Product**4%
*“Inaccurate photos”*
**Size-Overall**3%
*“Way shorter than a normal stick”*
**Flammable**2%
*“not when burning”*
**Durability**2%
*“Doesnt last at all”*
**Functionality-Overall**1%
*“Doesn't stay lite”*
**Moist/Dry**1%
*“These are dry”*
**Value For Money**1%
*“Waste of $$ These are a waste of money”*
**Strength**1%
*“Kinda too strong”*
### **Top return reasons **
**Smell**73%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Size-Overall**3%
**Flammable**2%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Product Condition**1%
**Functionality-Overall**1%
**Strength**1%
## **Common questions**
- **Is dragons blood incense profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dragons blood incense niche?**
- 10 brands and 53 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in dragons blood incense?**
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for dragons blood incense peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the dragons blood incense niche?**
- Listings span $5.04–$23.14; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 4,125 reviews — the moat a new listing must climb.
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