---
title: "Dragon Birthday Party Supplies — $202K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/dragon-birthday-party-supplies"
last_updated: "2026-08-10T12:11:49.445Z"
locale: en
meta:
description: "Niche score 56/100 · $202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dragon Birthday Party Supplies — $202K/yr Amazon US Niche (2026) - Flapen"
---
# **dragon birthday party supplies**
**Worth a look**
Shows a thin review moat (180 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 25Conversion 44Competition 77Returns 78Price range 61Avg price 77Brand share 88Review moat 91Quality gap 24
**Review moat**
**Great****180.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.94–$27.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$202K**
$202K/yr · 359K searches
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, dragon birthday party supplies is a $202K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragon birthday party supplies market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$198K–$238K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#3,069**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**47%**
Top 20: 86%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**48%**
- Caisehabu15% - InIsaJace12% - Xynic8% - HOAKWA7% - party greeting5% - LUUFILx5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/dragon-birthday-party-supplies/trend)
## **Top dragon birthday party supplies search terms**
- **dragon birthday party decorations**86K/yr-1.9%2.6% conv. - **dragon party decorations**53K/yr+3.1%2.4% conv. - **dragon decorations**36K/yr+7.0%1.4% conv. - **dragon birthday decorations**28K/yr+16.2%2.9% conv. - **dragon balloons**28K/yr+5.5%2.5% conv. - **dragon party**21K/yr-2.1%1.2% conv. - **dragon birthday**22K/yr-0.2%1.1% conv. - **dragon party supplies**17K/yr+13.1%2.4% conv. - **dragon themed party decorations**12K/yr-20.6%2.3% conv. - **dragon birthday party supplies**10K/yr+12.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/dragon-birthday-party-supplies/search-terms)
## **Top dragon birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dragon Birthday Party Decorations 185pcs Dragon Birthday Party Plates Cups Napkins Forks Tablecloth Banner Hanging Swirls Cake Toppers Balloons for Dragon Themed Party 25 Guests**Caisehabu**$26.86**4.7★21 rev](https://www.amazon.com/dp/B0GK5JFDS7) [2**218Pcs Dragon Birthday Party Decorations Tableware Set Serves 25 Guests Dragon Party Supplies Includes Banner Backdrop Plates Tablecloth Cake Topper Cupcake Toppers**Xynic**$26.26**4.6★153 rev](https://www.amazon.com/dp/B0F18WY1J1) [3**HOAKWA Dragon Birthday Party Decorations Magical Fantasy World Flying Dragon Party Supplies Plate Cup Cutlery Napkin Tablecloth Banner Swirls Cake Topper Balloon Cutlery Straw Serve 24**HOAKWA**$24.35**4.7★14 rev](https://www.amazon.com/dp/B0GCCY6F9Z) [4**Inisajace Dragon Birthday Party Decorations Set - 44PCS Dragon Theme Decoration Happy Bday Backdrop Banner with Hanging Swirls Decor Magicall Cake Cupcake Toppers and Ballons Dinosaur Supplies**InIsaJace**$20.37**4.9★18 rev](https://www.amazon.com/dp/B0FCFH3Z19) [5**96PCS Dragon Birthday Party Supplies Fantasy Dragon Paper Plates and Napkins Watercolor Dragons Knight Tableware Party Decors for Kids Boys Baby Shower Dinosaur Dinnerware Favors for 24 Guest**party greeting**$18.93**4.6★65 rev](https://www.amazon.com/dp/B0F7X97JX1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**194PCS Dragon Party Favors Set with Gift Bags Wands Straws & Stickers**Fybnqlira**$23.05**5 rev3mo ago](https://www.amazon.com/dp/B0GWHBKZT1) [**UBGKCJSJ 144Pcs Dragon Birthday Party Decorations Tableware Set 24 Guests**UBGKCJSJ**$18.94**8 rev4mo ago](https://www.amazon.com/dp/B0GSVJ5Y8Z) [**Dragon Birthday Party Decorations 185pcs Dragon Birthday Party Plates Cups Napkins Forks Tablecloth Banner Hanging Swirls Cake Toppers Balloons for Dragon Themed Party 25 Guests**Caisehabu**$26.86**21 rev5mo ago](https://www.amazon.com/dp/B0GK5JFDS7) [**Dragon Birthday Decorations Backdrop Banner Large Size 3Ft x 5Ft Dragon Themed Decor Photo Backdrop**Caisehabu**$9.92**21 rev6mo ago](https://www.amazon.com/dp/B0GH2KXQYC) [**HOAKWA Dragon Birthday Party Decorations Magical Fantasy World Flying Dragon Party Supplies Plate Cup Cutlery Napkin Tablecloth Banner Swirls Cake Topper Balloon Cutlery Straw Serve 24**HOAKWA**$24.35**14 rev7mo ago](https://www.amazon.com/dp/B0GCCY6F9Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**194PCS Dragon Party Favors Set with Gift Bags Wands Straws & Stickers**Fybnqlira**$23.05**4.7★**▲ 270%**](https://www.amazon.com/dp/B0GWHBKZT1) [**UBGKCJSJ 144Pcs Dragon Birthday Party Decorations Tableware Set 24 Guests**UBGKCJSJ**$18.94**3.9★**▲ 266%**](https://www.amazon.com/dp/B0GSVJ5Y8Z) [**Dragon Birthday Party Decorations 185pcs Dragon Birthday Party Plates Cups Napkins Forks Tablecloth Banner Hanging Swirls Cake Toppers Balloons for Dragon Themed Party 25 Guests**Caisehabu**$26.86**4.7★**▲ 160%**](https://www.amazon.com/dp/B0GK5JFDS7) [**Dragon Birthday Decorations Backdrop Banner Large Size 3Ft x 5Ft Dragon Themed Decor Photo Backdrop**Caisehabu**$9.92**4.9★**▲ 159%**](https://www.amazon.com/dp/B0GH2KXQYC) [**HOAKWA Dragon Birthday Party Decorations Magical Fantasy World Flying Dragon Party Supplies Plate Cup Cutlery Napkin Tablecloth Banner Swirls Cake Topper Balloon Cutlery Straw Serve 24**HOAKWA**$24.35**4.7★**▲ 153%**](https://www.amazon.com/dp/B0GCCY6F9Z)
**~~View all trending →~~**
## **What buyers say about dragon birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Adorable and good quality”*
**Color**14%
*“Colors are so vibrant”*
**Fun/Entertainment Experience**10%
*“So much fun”*
**Value For Money**9%
*“Great value”*
**Gifting Purpose**7%
*“Perfect for gifts”*
**Design-Overall**6%
*“The designs are vibrant”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Size-Overall**4%
*“Good size for Easter baskets”*
**Durability**4%
*“The materials were pretty durable”*
**Assembly/Installation**3%
*“Easy to assemble”*
### **What buyers complain about **
**Size-Overall**16%
*“The dragons are small”*
**Durability**12%
*“Break Easily”*
**Advertised Vs Actual Product**6%
*“Wasnt clear from the description”*
**Strength**6%
*“Breaks easily”*
**Quality-Overall**5%
*“Its the same feeling with the cups, napkins, and utensils being cheap”*
**Smell**4%
*“Weird smell”*
**Paint Quality**3%
*“Received with dried-out paints”*
**Assembly/Installation**3%
*“It took me maybe 30 minutes to assemble”*
**Sharpness**2%
*“Sharp on edges”*
**Material Quality**2%
*“But they break very quickly due to being the poorer quality material”*
### **Top return reasons **
**Size-Overall**37%
**Quality-Overall**12%
**Advertised Vs Actual Product**11%
**Value For Money**10%
**Defective Material/Parts**5%
**Color**4%
**Smell**3%
**Sharpness**2%
**Durability**2%
**Design-Overall**1%
## **Common questions**
- **Is dragon birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $202K/yr across 42 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dragon birthday party supplies niche?**
- 35 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in dragon birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for dragon birthday party supplies peak?**
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- **What does it cost to enter the dragon birthday party supplies niche?**
- Listings span $6.94–$27.59; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.
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