---
title: "Down Blanket — $195K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/down-blanket"
last_updated: "2026-08-10T13:01:01.525Z"
locale: en
meta:
description: "Niche score 43/100 · $195K/yr market · 141K searches/yr · $110.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $195K/yr market · 141K searches/yr · $110.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Down Blanket — $195K/yr Amazon US Niche (2026) - Flapen"
---
# **down blanket**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 39Growth 20Conversion 16Competition 80Returns 47Price range 20Avg price 72Brand share 57Review moat 23Quality gap 50
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****$110.46**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$195K**
$195K/yr · 141K searches
**Review moat**
**Bad****7,361.26**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$18.14–$433.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, down blanket is a $195K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **down blanket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$166K–$221K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **96%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**71%**
Top 20: 96%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**26%**
- Pacific Coast48% - Globon8% - Serta7% - EGYPTIAN BEDDING4% - Martha Stewart4% - Hotel Grand3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/down-blanket/trend)
## **Top down blanket search terms**
- **pacific coast down comforter**29K/yr-12.6%1.9% conv. - **summer weight down comforter**11K/yr+32.2%1.9% conv. - **100% goose down comforter**14K/yr-26.9%0.4% conv. - **goose down**10K/yr-24.4%0.9% conv. - **goose down comforter full size**8K/yr-13.6%1.1% conv. - **light weight down comforter**5K/yr+33.5%1.6% conv. - **down blanket full**8K/yr-23.1%1.0% conv. - **the company store comforter**5K/yr-1.5%0.1% conv. - **company store comforter**5K/yr+2.0%0.0% conv. - **peace nest down comforter**3K/yr-15.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/down-blanket/search-terms)
## **Top down blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$23K16%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pacific Coast Goose Feather Down Fiber Comforters King Size Extra Fluffy White Duvet Insert Ultra-Soft Breathable All Season Hotel Luxury Bedding Comforters 8 Corner & Center Loops (106x90)**Pacific Coast**$169.66**4.5★955 rev](https://www.amazon.com/dp/B0DQGZG3W4) [2**Pacific Coast Lightweight Goose Feather Down Fiber Comforters Queen Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 90 x 90 inches**Pacific Coast**$84.35**4.6★96 rev](https://www.amazon.com/dp/B0GGNMLFG8) [3**Globon Summer Down Comforter King Size Extra Lightweight Blanket/Duvet Insert for Hot Sleepers Noiseless & Extra Soft 106x90 inches White**Globon**$121.87**4.5★718 rev](https://www.amazon.com/dp/B0DP42WQ2B) [4**Pacific Coast Luxury White Goose Feather Down Fiber Comforter Queen Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 90x90 Inch White**Pacific Coast**$133.62**4.7★91 rev](https://www.amazon.com/dp/B0G2LK6211) [5**Pacific Coast Luxury White Goose Feather Down Fiber Comforter King Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 106x90 Inch White**Pacific Coast**$152.40**4.7★91 rev](https://www.amazon.com/dp/B0G2LDLQ7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pacific Coast Lightweight Goose Feather Down Fiber Comforters Queen Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 90 x 90 inches**Pacific Coast**$84.35**96 rev4mo ago](https://www.amazon.com/dp/B0GGNMLFG8) [**Pacific Coast Lightweight Goose Feather Down Fiber Comforters King Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 106 x 90 inches**Pacific Coast**$93.45**96 rev4mo ago](https://www.amazon.com/dp/B0GGMCXKB6) [**Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable**Mellow**$132.36**279 rev4mo ago](https://www.amazon.com/dp/B0GQWK2D7L) [**Pacific Coast Luxury White Goose Feather Down Fiber Comforter Queen Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 90x90 Inch White**Pacific Coast**$133.62**91 rev5mo ago](https://www.amazon.com/dp/B0G2LK6211) [**Pacific Coast Luxury White Goose Feather Down Fiber Comforter King Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 106x90 Inch White**Pacific Coast**$152.40**91 rev5mo ago](https://www.amazon.com/dp/B0G2LDLQ7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable**Mellow**$132.36**4.6★**▲ 333%**](https://www.amazon.com/dp/B0GQWK2D7L) [**Serta Goose Feather Down Fiber Comforter King Size - 100% Cotton Cover Duvet Insert - Hotel Luxury Hypoallergenic Bedding Comforter Light Warmth 106 x 90 Inch White**Serta**$84.63**4.5★**▲ 304%**](https://www.amazon.com/dp/B082YK1T8M) [**Pacific Coast Lightweight Goose Feather Down Fiber Comforters King Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 106 x 90 inches**Pacific Coast**$93.45**4.6★**▲ 285%**](https://www.amazon.com/dp/B0GGMCXKB6) [**Pacific Coast Lightweight Goose Feather Down Fiber Comforters Queen Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 90 x 90 inches**Pacific Coast**$84.35**4.6★**▲ 277%**](https://www.amazon.com/dp/B0GGNMLFG8) [**Hotel Suite Feather Down Comforter Natural Fluffy Duvet Insert Queen**Hotel Suite**$48.53**4.3★**▲ 255%**](https://www.amazon.com/dp/B0GGYTS4RW)
**~~View all trending →~~**
## **What buyers say about down blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**19%
*“Light weight comfortable”*
**Quality-Overall**13%
*“Amazing Quality”*
**Soft Feel**12%
*“Comfy and soft”*
**Warmth**11%
*“Keeps me warm”*
**Weight Light**9%
*“Lightweight for sure”*
**Value For Money**5%
*“Low price”*
**Size-Overall**4%
*“fits my bed perfectly”*
**Fluffiness**3%
*“It is soft and fluffy,”*
**Advertised Vs Actual Product**2%
*“As described”*
**Material Quality**1%
*“Beautiful material”*
### **What buyers complain about **
**Fluffiness**7%
*“NOT FLUFFY”*
**Thickness**7%
*“Thick”*
**Quality-Overall**6%
*“Bad Quality”*
**Noise Level**6%
*“Its kinda loud”*
**Size-Overall**4%
*“Does not fit to size - AT ALL”*
**Advertised Vs Actual Product**4%
*“Misleading description”*
**Smell**4%
*“it smelled like a mix of mildew and throw up”*
**Warmth**3%
*“it's just too warm”*
**Heating**3%
*“Runs hot”*
**Value For Money**3%
*“So disappointing because it was expensive”*
### **Top return reasons **
**Size-Overall**27%
**Comfort-Overall**8%
**Warmth**8%
**Material Quality**6%
**Thin**6%
**Advertised Vs Actual Product**6%
**Weight Heavy**6%
**Value For Money**5%
**Quality-Overall**4%
**Fluffiness**3%
## **Common questions**
- **Is down blanket profitable to sell on Amazon United States?**
- The niche generates $195K/yr across 50 tracked products. 14 of 16 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the down blanket niche?**
- 26 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in down blanket?**
- Top complaints mined from reviews: Fluffiness, Thickness, Quality-Overall. The return rate is 3.3%.
- **When does demand for down blanket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the down blanket niche?**
- Listings span $18.14–$433.27; the average listing price is $110.46 (sweet spot $15–$100). The average incumbent carries 7,361 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)