---
title: "Search terms — door sign - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/door-sign/search-terms"
last_updated: "2026-08-10T15:44:10.824Z"
locale: en
meta:
  description: "Niche score 53/100 · $101K/yr market · 636K searches/yr · $19.17 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 53/100 · $101K/yr market · 636K searches/yr · $19.17 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — door sign - Flapen"
---

# **door sign**

**Worth a look**

Shows no brand lock-in (top 5 brands take 19% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 25Growth 22Conversion 10Competition 95Returns 62Price range 83Avg price 85Brand share 98Review moat 49Quality gap 42

**Brand share**

**Incredible****19%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.02–$76.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,638.96**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$101K**

$101K/yr · 636K searches

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms