---
title: "Door Sign — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/door-sign"
last_updated: "2026-08-10T03:57:06.422Z"
locale: en
meta:
description: "Niche score 53/100 · $101K/yr market · 636K searches/yr · $19.17 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $101K/yr market · 636K searches/yr · $19.17 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Door Sign — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **door sign**
**Worth a look**
Shows no brand lock-in (top 5 brands take 19% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 25Growth 22Conversion 10Competition 95Returns 62Price range 83Avg price 85Brand share 98Review moat 49Quality gap 42
**Brand share**
**Incredible****19%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.02–$76.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,638.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$101K**
$101K/yr · 636K searches
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, door sign is a $101K/yr Amazon United States market (636K searches/yr). The top 5 brands hold 19% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door sign market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#783**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**110 **▲rising
**Sellers**
**163**
**Top-5 brand share**
**19%**
Top 20: 53%
**Top-5 click share**
**18%**
Top 20: 45%
**Open market**
**78%**
- RoseCraft4% - Pinkpum4% - ELEATTRUN4% - Sungea3% - Sattiyrch3% - Nearly Natural3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/door-sign/trend)
## **Top door sign search terms**
- **door sign**161K/yr+6.8%0.5% conv. - **front door decor outdoor entrance**133K/yr-27.3%0.3% conv. - **door signs**62K/yr+7.7%0.4% conv. - **door hanger sign**41K/yr+2.3%0.8% conv. - **apartment door decor**35K/yr-6.9%0.2% conv. - **outdoor entryway decor**28K/yr+0.4%0.1% conv. - **front entrance decor**18K/yr+20.2%0.3% conv. - **outdoor front door decor**17K/yr-0.7%0.3% conv. - **door hanging decor**24K/yr-37.6%0.2% conv. - **door hanger decor**21K/yr-19.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/door-sign/search-terms)
## **Top door sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Interchangeable Seasonal Welcome Sign Front Door Decoration Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer Fall All Seasons Holiday Halloween Christmas.**RoseCraft**$21.53**4.6★7,022 rev](https://www.amazon.com/dp/B08YQRPYPS) [2**Pinkpum 20 Eucalyptus Wreath for Front Door Porch Window - Green Decor for Home Farmhouse - Spring Summer Fall All Seasons**Pinkpum**$20.15**4.4★6,028 rev](https://www.amazon.com/dp/B08QFBHYZC) [3**Lanterns Decorative Outdoor 2PCS Living Room Decor Lantern Black Metal Lantern Front Porch Decor Lanterns Decor Indoor with LED Candle Lanterns Decor No Glass for Indoor Outdoor (Small&Large 2Pcs)**ELEATTRUN**$20.85**4.5★653 rev](https://www.amazon.com/dp/B0CCD6S246) [4**Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance**Sungea**$19.67**4.5★688 rev](https://www.amazon.com/dp/B0CRJP7KPZ) [5**Nearly Natural 36 in Artificial Triple Ball Boxwood Topiary Tree with Pot**Nearly Natural**$37.40**4.3★1,190 rev](https://www.amazon.com/dp/B08TPGXW5B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3D Welcome Sign for Front Door Rustic Round Wood Wreaths Wall Hanging Modern Farmhouse Decor House Warming Gifts New Home Porch Fence Decorations for Spring Summer Fall All Seasons Holiday Outdoor**Miwcff**$19.96**121 rev11mo ago](https://www.amazon.com/dp/B0FPC2GTGH) [**Office Door Sign Black Rotating Status Door Sign with 6 Options - Do Not Disturb/Out of Office/In a Meeting/Come in Welcome/Working Remotely/Back Soon 6 Inch Round Privacy Signs (Black)**WATMTIN**$7.14**95 rev1y ago](https://www.amazon.com/dp/B0FH25HBP1) [**OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)**OUTXE**$10.66**838 rev1y ago](https://www.amazon.com/dp/B0FJXYV6DM) [**Interchangeable Welcome Sign for Front Door with 4 Seasonal Wreaths 21 Changeable Icons Farmhouse Rustic Outdoor Welcome Signs Porch Spring Winter Fall Decorations for Home House Warming Gifts**OWUH**$27.20**236 rev1y ago](https://www.amazon.com/dp/B0FD8LN1K1) [**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**Othilic**$24.39**635 rev1y ago](https://www.amazon.com/dp/B0F3Y351TJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**Othilic**$24.39**4.3★**▲ 139%**](https://www.amazon.com/dp/B0F3Y351TJ) [**OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)**OUTXE**$10.66**4.3★**▲ 116%**](https://www.amazon.com/dp/B0FJXYV6DM) [**Office Door Sign Black Rotating Status Door Sign with 6 Options - Do Not Disturb/Out of Office/In a Meeting/Come in Welcome/Working Remotely/Back Soon 6 Inch Round Privacy Signs (Black)**WATMTIN**$7.14**4.5★**▲ 108%**](https://www.amazon.com/dp/B0FH25HBP1) [**Office Door Signs 7 Options-Do Not Disturb Out of Office In a Meeting Working Remotely Please Knock Back Soon Come in Welcome Privacy Door Signs Available and Away for Conference Room & Meeting**EliteSign**$14.59**4.7★**▲ 82%**](https://www.amazon.com/dp/B0DYJWSCTD) [**Jetec 3D Welcome Sign for Front Door 12 Inch Rustic Round Wood Wreaths with Artificial Leaves Farmhouse Porch for House Warming Gifts Home Front Door Decor for All Season(Classic Foliage Retro Style)**Jetec**$13.93**4.7★**▲ 67%**](https://www.amazon.com/dp/B099JZNQTK)
**~~View all trending →~~**
## **What buyers say about door sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great quality mat”*
**Value For Money**10%
*“Great buy”*
**Advertised Vs Actual Product**10%
*“Better than I expected”*
**Size-Overall**8%
*“Not too big or small”*
**Color**7%
*“Beautiful Color”*
**Design-Overall**5%
*“The craftsmanship is great”*
**Strength**4%
*“Good and sturdy”*
**Assembly/Installation**4%
*“Easily installed”*
**Durability**4%
*“The material is durable”*
**Ease Of Use**3%
*“Ease of use”*
### **What buyers complain about **
**Size-Overall**19%
*“Way too short”*
**Quality-Overall**13%
*“Bad Quality”*
**Durability**7%
*“Falls apart”*
**Advertised Vs Actual Product**6%
*“False advertisement”*
**Adhesion/Stickiness**4%
*“Bad adhesive”*
**Thickness**4%
*“Really thin plastic material”*
**Value For Money**4%
*“It seems a little expensive”*
**Strength**3%
*“not sturdy”*
**Color**3%
*“the colors are very bad”*
**Material Quality**2%
*“Not the material I thought it was”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**12%
**Quality-Overall**8%
**Color**6%
**Material Quality**5%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Value For Money**2%
**Thin**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is door sign profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 136 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the door sign niche?**
- 110 brands and 163 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 19% of demand.
- **What do buyers complain about in door sign?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.5%.
- **When does demand for door sign peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the door sign niche?**
- Listings span $4.02–$76.06; the average listing price is $19.17 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.
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