---
title: "Search terms — door decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/door-decorations/search-terms"
last_updated: "2026-08-10T15:57:51.422Z"
locale: en
meta:
  description: "Niche score 55/100 · $229K/yr market · 1.2M searches/yr · $17.34 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 55/100 · $229K/yr market · 1.2M searches/yr · $17.34 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — door decorations - Flapen"
---

# **door decorations**

**Worth a look**

Shows no brand lock-in (top 5 brands take 24% of clicks), but weak search conversion (1.1%) keeps it on the watch list.

Market size 43Growth 21Conversion 14Competition 95Returns 61Price range 77Avg price 81Brand share 97Review moat 50Quality gap 40

**Brand share**

**Incredible****24%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.34**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.02–$53.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,508.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$229K**

$229K/yr · 1.2M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms