---
title: "Door Decorations — $229K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/door-decorations"
last_updated: "2026-08-10T04:08:08.410Z"
locale: en
meta:
description: "Niche score 55/100 · $229K/yr market · 1.2M searches/yr · $17.34 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $229K/yr market · 1.2M searches/yr · $17.34 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Door Decorations — $229K/yr Amazon US Niche (2026) - Flapen"
---
# **door decorations**
**Worth a look**
Shows no brand lock-in (top 5 brands take 24% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Market size 43Growth 21Conversion 14Competition 95Returns 61Price range 77Avg price 81Brand share 97Review moat 50Quality gap 40
**Brand share**
**Incredible****24%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.02–$53.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,508.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$229K**
$229K/yr · 1.2M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, door decorations is a $229K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Jan–Apr–May. Verdict: Worth a look — 55/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door decorations market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$260K–$347K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,069**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**76 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**24%**
Top 20: 61%
**Top-5 click share**
**20%**
Top 20: 49%
**Open market**
**73%**
- RoseCraft7% - Sggvecsy5% - Vofuly4% - JarThenaAMCS4% - Pinkpum4% - Miwcff3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/door-decorations/trend)
## **Top door decorations search terms**
- **door sign**161K/yr+6.8%0.4% conv. - **door decorations hanging**152K/yr-10.8%0.7% conv. - **door decorations**196K/yr-23.0%0.6% conv. - **welcome door sign**115K/yr-14.6%0.7% conv. - **welcome wreaths for front door**68K/yr-18.7%1.1% conv. - **door signs**62K/yr+7.7%0.3% conv. - **door hanger sign**41K/yr+2.3%0.6% conv. - **welcome to our home sign**44K/yr-2.2%0.5% conv. - **welcome wreath**45K/yr-19.1%1.2% conv. - **apartment door decor**35K/yr-6.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/door-decorations/search-terms)
## **Top door decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Interchangeable Seasonal Welcome Sign Front Door Decoration Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer Fall All Seasons Holiday Halloween Christmas.**RoseCraft**$21.53**4.6★7,022 rev](https://www.amazon.com/dp/B08YQRPYPS) [2**Pinkpum 20 Eucalyptus Wreath for Front Door Porch Window - Green Decor for Home Farmhouse - Spring Summer Fall All Seasons**Pinkpum**$20.15**4.4★6,028 rev](https://www.amazon.com/dp/B08QFBHYZC) [3**3D Welcome Sign for Front Door Rustic Round Wood Wreaths Wall Hanging Modern Farmhouse Decor House Warming Gifts New Home Porch Fence Decorations for Spring Summer Fall All Seasons Holiday Outdoor**Miwcff**$19.96**4.2★121 rev](https://www.amazon.com/dp/B0FPC2GTGH) [4**Yousoontic Interchangeable Welcome Sign for Front Door with 16 Seasonal Icons Fall Wood Wreath Decor Rustic Hanging Sign for Autumn Harvest House Warming Gifts(Classic Color Welcome)**Yousoontic**$29.40**4.6★394 rev](https://www.amazon.com/dp/B0D2VZWTHL) [5**Welcome Sign for Front Door 12 in Wreath Decorations for All Seasons Brown**Learan**$20.45**4.6★863 rev](https://www.amazon.com/dp/B09LC351K8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Interchangeable Seasonal Welcome Sign Front Door Decoration 4th of July Wreath Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer All Seasons Holiday Independence Memorial Day Decor Bless This Home**KYGDS**$16.71**38 rev6mo ago](https://www.amazon.com/dp/B0GJDDWY41) [**3D Welcome Sign for Front Door Rustic Round Wood Wreaths Wall Hanging Modern Farmhouse Decor House Warming Gifts New Home Porch Fence Decorations for Spring Summer Fall All Seasons Holiday Outdoor**Miwcff**$19.96**121 rev11mo ago](https://www.amazon.com/dp/B0FPC2GTGH) [**OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)**OUTXE**$10.66**838 rev1y ago](https://www.amazon.com/dp/B0FJXYV6DM) [**Interchangeable Welcome Sign for Front Door with 4 Seasonal Wreaths 21 Changeable Icons Farmhouse Rustic Outdoor Welcome Signs Porch Spring Winter Fall Decorations for Home House Warming Gifts**OWUH**$27.20**236 rev1y ago](https://www.amazon.com/dp/B0FD8LN1K1) [**Interchangeable Welcome Sign for Front Door 12 Rustic Wood Wreath with 14 Seasonal Icons Year-Round Porch Decor & Housewarming Gift**WSTPUPU**$18.90**99 rev1y ago](https://www.amazon.com/dp/B0F93Z4P5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Interchangeable Seasonal Welcome Sign Front Door Decoration 4th of July Wreath Rustic Round Wood Wreaths Wall Hanging Outdoor Farmhouse Porch for Spring Summer All Seasons Holiday Independence Memorial Day Decor Bless This Home**KYGDS**$16.71**4.2★**▲ 297%**](https://www.amazon.com/dp/B0GJDDWY41) [**OUTXE Suction Cup Wreath Hanger Upgraded Reef Hook for Front Door/Glass Window/Over Door Christmas/Thanksgiving/Halloween/July 4th/Easter/Valentine/Spring/Summer/Fall (Black 2-Pack)**OUTXE**$10.66**4.3★**▲ 132%**](https://www.amazon.com/dp/B0FJXYV6DM) [**Barydat Summer Door Decorations Blue Hydrangea Wreaths Sign Flowers Floral Door Hanger Rustic Wooden Welcome Hanging Wreath Decorations for Summer Front Indoor Home Porch Wall Windows**Barydat**$8.42**4.4★**▲ 132%**](https://www.amazon.com/dp/B0CP7JYMC4) [**idyllic Butterfly Shaped Wreath with Pastel Berries and Floral Spring Artificial Wreaths for Front Door Decor**idyllic**$20.18**4.5★**▲ 72%**](https://www.amazon.com/dp/B07LFBHJP4) [**Spring Summer Wreath for Front Door Farmhouse White Floral Porch Decoration Front Door Hanger Housewarming Gift Buffalo Plaid Year Round Wreath Summer Home Decor**Vofuly**$37.34**4.6★**▲ 65%**](https://www.amazon.com/dp/B0CTCZSZLC)
**~~View all trending →~~**
## **What buyers say about door decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good variety”*
**Advertised Vs Actual Product**11%
*“Better than expected”*
**Value For Money**11%
*“affordable price”*
**Color**9%
*“Color is accurate”*
**Size-Overall**8%
*“The length of this is great”*
**Design-Overall**5%
*“It is well constructed”*
**Ease Of Use**4%
*“Ease of use”*
**Embellishment/Embroidery Quality**4%
*“Great decor”*
**Strength**3%
*“Good and sturdy”*
**Magnetic Strength/Adsorption**3%
*“Strong magnets”*
### **What buyers complain about **
**Size-Overall**19%
*“Way Too Big”*
**Quality-Overall**13%
*“Not strong quality”*
**Durability**10%
*“Falls apart”*
**Adhesion/Stickiness**9%
*“Bad adhesive”*
**Advertised Vs Actual Product**5%
*“False Advertising”*
**Strength**3%
*“not sturdy”*
**Value For Money**3%
*“A little pricey”*
**Magnetic Strength/Adsorption**3%
*“Poor Magnet Strength”*
**Thickness**2%
*“Not as dense as I wanted them to be”*
**Color**2%
*“the colors are very bad”*
### **Top return reasons **
**Size-Overall**43%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Color**7%
**Value For Money**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
**Material Quality**3%
**Functionality-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is door decorations profitable to sell on Amazon United States?**
- The niche generates $229K/yr across 101 tracked products. 6 of 20 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the door decorations niche?**
- 76 brands and 110 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 24% of demand.
- **What do buyers complain about in door decorations?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.
- **When does demand for door decorations peak?**
- Demand peaks in Jan–Apr–May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the door decorations niche?**
- Listings span $4.02–$53.90; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.
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