---
title: "Donut Plates — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/donut-plates"
last_updated: "2026-08-06T22:51:04.036Z"
locale: en
meta:
description: "Niche score 50/100 · $19K/yr market · 30K searches/yr · $14.28 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $19K/yr market · 30K searches/yr · $14.28 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Donut Plates — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **donut plates**
**Worth a look**
Shows a thin review moat (168 avg reviews), but a small market ($19K/yr) keeps it on the watch list.
Market size 5Growth 36Conversion 53Competition 63Returns 64Price range 71Avg price 69Brand share 83Review moat 92Quality gap 27
**Review moat**
**Great****167.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$7.22–$33.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.28**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$19K**
$19K/yr · 30K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, donut plates is a $19K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donut plates market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#2,192**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**52%**
Top 20: 96%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**40%**
- CHUNNIN17% - Huwena10% - Generic8% - ITTEBISS8% - BQK8% - Actoridae8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
1K800Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/donut-plates/trend)
## **Top donut plates search terms**
- **donut plates**16K/yr+10.9%6.4% conv. - **donut plates and napkins**8K/yr+29.0%7.7% conv. - **donut paper plates**3K/yr-14.7%7.6% conv. - **donut party plates**3K/yr-18.8%3.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/donut-plates/search-terms)
## **Top donut plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7608%$2K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60Pcs Donut Paper Plates for Christmas Two Sweet Party Decoration 7in Grow Up Dessert Cake Plates Disposable Tableware Dinnerware Set for Baby Shower Girls Birthday Donut Themed Party Supplies**CHUNNIN**$12.27**4.6★319 rev](https://www.amazon.com/dp/B0D95JGNKR) [2**ITTEBISS 48Pcs Donut Paper Plates 7in Donut Party Decorations Disposable Dessert Plates Tableware Dinnerware Set for Baby Shower Donut Themed Birthday Party Supplies**ITTEBISS**$9.59**4.6★228 rev](https://www.amazon.com/dp/B0FGQFW5C2) [3**96 Pcs Donut Plates & Napkins - Birthday Party Decorations & Favors**BQK**$13.92**4.8★55 rev](https://www.amazon.com/dp/B0CCJ7N91B) [4**Actoridae 40Pcs Donut Birthday Party Decorations - Colorful Donut Plates and Napkins Donut Themed Party Decorations for Boys Girls Kids One Two Sweet Birthday Decorations**Actoridae**$9.19**4.4★46 rev](https://www.amazon.com/dp/B0F1Y3HCV8) [5**Huwena 100 Pcs Donut Paper Plates for Two Sweet Party Decoration 7in Grow up Disposable Dessert Plates Dinnerware Bulk Colorful Cute Snack Platter for Birthday Donut Themed Party Supplies Favors**Huwena**$16.85**4.8★33 rev](https://www.amazon.com/dp/B0F48GJLVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ITTEBISS 48Pcs Donut Paper Plates 7in Donut Party Decorations Disposable Dessert Plates Tableware Dinnerware Set for Baby Shower Donut Themed Birthday Party Supplies**ITTEBISS**$9.59**228 rev10mo ago](https://www.amazon.com/dp/B0FGQFW5C2) [**100 Pcs Donut Napkins 2 Ply Disposable Dinner Dessert Paper Napkins for Baby Shower Birthday Party Theme Table Decor Supplies**Toosunny**$12.53**6 rev1y ago](https://www.amazon.com/dp/B0FHVYML9B) [**Funhax 48 PCS Donut Birthday Party Decorations Donut Paper Plates 7 Inch Disposable Colorful Cute Party Plates in 6 Donut-Theme Designs for Baby Shower Girls Birthday Dessert Tea Party**Funhax**$8.45**1 rev1y ago](https://www.amazon.com/dp/B0FCXPWHBN) [**Yiaoyinnz 60Pcs Ice Cream Paper Plates for Sweet One Donuts Tableware Supplies Colorful Donuts Sprinkle Disposable Dinnerware Set for Baby Shower Girls Ice Cream Birthday Party Decorations 7Inch**Yiaoyinnz**$12.79**22 rev1y ago](https://www.amazon.com/dp/B0F9PHSBLD) [**Mimorou 48 Pcs Pastel Donut Confetti Plates and Napkins Party Supplies Sprinkle Paper Plates Disposable Cocktail Napkins for Sprinkle Ice Cream Grow up Theme Baby Shower Party for 24 Guest(Regular)**Mimorou**$15.17**7 rev1y ago](https://www.amazon.com/dp/B0F9L6XM12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Pcs Donut Napkins 2 Ply Disposable Dinner Dessert Paper Napkins for Baby Shower Birthday Party Theme Table Decor Supplies**Toosunny**$12.53**5.0★**▲ 115%**](https://www.amazon.com/dp/B0FHVYML9B) [**40Pcs Donut Party Decorations Donut Plates and Napkins for Baby Shower Birthday Donut Themed Party Supplies Suitable for 20 Guests**Generic**$9.58**4.2★**▲ 82%**](https://www.amazon.com/dp/B0DBL2DP1S) [**Huwena 100 Pcs Donut Paper Plates for Two Sweet Party Decoration 7in Grow up Disposable Dessert Plates Dinnerware Bulk Colorful Cute Snack Platter for Birthday Donut Themed Party Supplies Favors**Huwena**$16.85**4.8★**▲ 48%**](https://www.amazon.com/dp/B0F48GJLVS) [**Actoridae 40Pcs Donut Birthday Party Decorations - Colorful Donut Plates and Napkins Donut Themed Party Decorations for Boys Girls Kids One Two Sweet Birthday Decorations**Actoridae**$9.19**4.4★**▲ 46%**](https://www.amazon.com/dp/B0F1Y3HCV8) [**Potchen 100 Pcs Dessert Plates Bulk 7 x 7 Inch Disposable Square Paper Plates Heavy Duty Party Plate for Birthday Party Baby Shower Wedding Picnic Event Supplies(Donut)**Potchen**$19.47**4.4★**▲ 36%**](https://www.amazon.com/dp/B0D6G5KYQG)
**~~View all trending →~~**
## **What buyers say about donut plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**18%
*“Just like the picture”*
**Color**15%
*“Very colorful for the event”*
**Value For Money**11%
*“Great value”*
**Quality-Overall**7%
*“Great quality”*
**Durability**7%
*“Durable and absorbent”*
**Baking**7%
*“Perfect for desserts and small items”*
**Design-Overall**7%
*“The design is cute”*
**Ease Of Use**7%
*“simple and cute”*
**Thickness**6%
*“Plates appear thick to me”*
**Strength**5%
*“I was honestly surprised by how sturdy the plates were because they held up great even with heavy slices of cake”*
### **What buyers complain about **
**Strength**33%
*“Theyre definitely on the flimsy side”*
### **Top return reasons **
**Size-Overall**50%
**Value For Money**13%
**Advertised Vs Actual Product**11%
**Thin**6%
**Color**4%
**Quality-Overall**4%
**Brightness/Shine/Glow**4%
**Functionality-Overall**4%
**Strength**3%
**Defective Material/Parts**1%
## **Common questions**
- **Is donut plates profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the donut plates niche?**
- 24 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in donut plates?**
- Top complaints mined from reviews: Strength. The return rate is 2.4%.
- **When does demand for donut plates peak?**
- Demand peaks in May; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the donut plates niche?**
- Listings span $7.22–$33.67; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.
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