---
title: "Donut Pan — $888K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/donut-pan"
last_updated: "2026-08-10T16:31:05.785Z"
locale: en
meta:
description: "Niche score 48/100 · $888K/yr market · 963K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 48/100 · $888K/yr market · 963K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Donut Pan — $888K/yr Amazon US Niche (2026) - Flapen"
---
# **donut pan**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 76Growth 33Conversion 76Competition 25Returns 75Price range 36Avg price 54Brand share 45Review moat 35Quality gap 23
**Market size**
**Great****$888K**
$888K/yr · 963K searches
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$6.31–$19.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,017.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, donut pan is a $888K/yr Amazon United States market (963K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donut pan market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**18%**
- Aichoof29% - Wilton22% - Walfos11% - Anaeat9% - NutriChef6% - KASHME4% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/donut-pan/trend)
## **Top donut pan search terms**
- **donut pan**459K/yr-0.8%7.5% conv. - **donut pan for baking**102K/yr+1.4%8.0% conv. - **donut mold**55K/yr+28.8%5.2% conv. - **doughnut pan**55K/yr+9.3%6.9% conv. - **silicone donut mold**20K/yr+169.7%6.6% conv. - **donut molds for baking**31K/yr+16.3%5.7% conv. - **silicone donut molds for baking**36K/yr+7.6%8.5% conv. - **donut silicone mold**21K/yr+52.9%4.6% conv. - **donut baking pan**23K/yr+15.4%7.2% conv. - **silicone donut pan**31K/yr-45.7%7.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/donut-pan/search-terms)
## **Top donut pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$89K20%$178K30%$266K40%$355K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey**Aichoof**$6.31**4.6★2,414 rev](https://www.amazon.com/dp/B0BN4F5DF6) [2**Wilton Gold Non-Stick Donut Pan Set Made Without PFAS 2-Piece**Wilton**$16.57**4.8★21,405 rev](https://www.amazon.com/dp/B015PXGLQI) [3**Walfos Non-Stick Donut Pan For Baking-Silicone Doughnut Mold BPA FREE Make Perfect Donut Cake Biscuit Bagels Dishwasher Safe Set of 3**Walfos**$8.83**4.5★6,386 rev](https://www.amazon.com/dp/B08FHRGKW3) [4**Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)**Anaeat**$7.97**4.5★1,778 rev](https://www.amazon.com/dp/B09B95Q86B) [5**KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream**KASHME**$16.67**4.7★219 rev](https://www.amazon.com/dp/B0DRJ8YZ8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NutriChef Donut Mold | Nonstick Carbon Steel Donut Pan for Baking | 6-Cavity Tray with Bagel Mold Design | Oven Safe up to 450F | Stainless Steel 12.5 x 8.5 Inch Bakeware | Black**NutriChef**$8.24**344 rev3mo ago](https://www.amazon.com/dp/B0GXGWKTWJ) [**YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)**YOVLOSIN**$9.95**5 rev4mo ago](https://www.amazon.com/dp/B0GRYDQXRR) [**Vnray Nonstick Silicone Donut Pan: 3.5 Inch Doughnut Baking Mold with Frame**Vnray**$14.75**207 rev1y ago](https://www.amazon.com/dp/B0F9KBVRSZ) [**KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream**KASHME**$16.67**219 rev1y ago](https://www.amazon.com/dp/B0DRJ8YZ8S) [**NutriChef Nonstick Donut Pans for Baking | 6 Durable & Easy to Clean Doughnut Molds | Fits Full-Sized Doughnuts | Oven Safe Up To 450F | Bake Perfect Donuts & Bagels | 12.5 x 8.5 Donut Trays | 2 Pack**NutriChef**$14.17**344 rev1y ago](https://www.amazon.com/dp/B0DMTBJXPK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)**YOVLOSIN**$9.95**4.1★**▲ 416%**](https://www.amazon.com/dp/B0GRYDQXRR) [**NutriChef Donut Mold | Nonstick Carbon Steel Donut Pan for Baking | 6-Cavity Tray with Bagel Mold Design | Oven Safe up to 450F | Stainless Steel 12.5 x 8.5 Inch Bakeware | Black**NutriChef**$8.24**4.8★**▲ 357%**](https://www.amazon.com/dp/B0GXGWKTWJ) [**Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey**Aichoof**$6.31**4.6★**▲ 128%**](https://www.amazon.com/dp/B0BN4F5DF6) [**Aichoof Non-Stick Silicone Donut Pan Set of 2 BPA-Free Easy Release(Blue)**Aichoof**$6.34**4.6★**▲ 125%**](https://www.amazon.com/dp/B0BTHGMF7H) [**Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)**Anaeat**$7.97**4.5★**▲ 48%**](https://www.amazon.com/dp/B09B95Q86B)
**~~View all trending →~~**
## **What buyers say about donut pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**18%
*“Bakes well”*
**Ease Of Cleaning**14%
*“the pans clean up easily”*
**Quality-Overall**13%
*“Made well, work great & easy to clean”*
**Value For Money**9%
*“Worth the price”*
**Size-Overall**7%
*“Great size”*
**Ease Of Use**6%
*“Easy to Use”*
**Advertised Vs Actual Product**5%
*“These exceeded expectations”*
**Non-Stick Coating**4%
*“Great nonstick trays”*
**Cooking Experience**2%
*“Definitely a great addition to the kitchen”*
**Strength**2%
*“Very sturdy”*
### **What buyers complain about **
**Strength**16%
*“To flimsy”*
**Size-Overall**13%
*“Not large enough”*
**Adhesion/Stickiness**8%
*“it sticks a LOT”*
**Thickness**7%
*“Needs to be a thicker silicone”*
**Non-Stick Coating**5%
*“While this is labeled non-stick, it sticks a LOT”*
**Color Fading/Discoloration**4%
*“Only one had some discoloration after baking that wouldn't come off easily”*
**Cooking Experience**4%
*“my doughnut stuck the first time so I had to use cooking spray”*
**Product Condition**3%
*“Was clearly used before”*
**Gifting Purpose**3%
*“I am uncomfortable giving this as a gift as intended”*
**Smell**3%
*“Chemical smell and taste after first use even after washing”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**8%
**Strength**6%
**Value For Money**5%
**Material Quality**5%
**Functionality-Overall**4%
**Adhesion/Stickiness**4%
**Quality-Overall**2%
**Thin**2%
**Product Condition**2%
## **Common questions**
- **Is donut pan profitable to sell on Amazon United States?**
- The niche generates $888K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the donut pan niche?**
- 13 brands and 28 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in donut pan?**
- Top complaints mined from reviews: Strength, Size-Overall, Adhesion/Stickiness. The return rate is 2.0%.
- **When does demand for donut pan peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the donut pan niche?**
- Listings span $6.31–$19.88; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 3,018 reviews — the moat a new listing must climb.
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