---
title: "Divided Pan — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/divided-pan"
last_updated: "2026-08-10T11:41:18.352Z"
locale: en
meta:
description: "Niche score 41/100 · $123K/yr market · 154K searches/yr · $31.80 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $123K/yr market · 154K searches/yr · $31.80 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Divided Pan — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **divided pan**
**Skip it**
Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 16Conversion 31Competition 44Returns 53Price range 75Avg price 95Brand share 41Review moat 24Quality gap 53
**Avg price**
**Incredible****$31.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.62–$127.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$123K**
$123K/yr · 154K searches
**Review moat**
**Bad****5,636.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, divided pan is a $123K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **divided pan market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$127K–$159K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**15%**
- CAROTE56% - KRETAELY6% - ULTICOR6% - HUPECHAM6% - Bobikuke6% - CAINFY4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/divided-pan/trend)
## **Top divided pan search terms**
- **mini pancake pan**48K/yr-17.7%1.3% conv. - **carote egg pan**34K/yr+2.1%3.3% conv. - **banh xeo pan**18K/yr-38.0%0.9% conv. - **saten para pancakes**6K/yr-28.6%0.2% conv. - **ceramic pancake pan**7K/yr-22.4%0.6% conv. - **carote egg pan detachable handle**5K/yr+0.3%1.1% conv. - **pan cake pan**5K/yr-4.5%1.6% conv. - **small pancake pan**4K/yr-31.3%1.5% conv. - **carote egg pan with lid**5K/yr-6.2%2.5% conv. - **swedish pancake pan**4K/yr+9.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/divided-pan/search-terms)
## **Top divided pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CAROTE 4-Cup Nonstick Granite Egg Pan Cream White**CAROTE**$18.37**4.5★4,505 rev](https://www.amazon.com/dp/B09JNKCNQ6) [2**KRETAELY 10.5 Pancake Pan Pancake Griddle with 7-Cup Mini Pancake Maker**KRETAELY**$21.38**4.2★499 rev](https://www.amazon.com/dp/B099QHV2J3) [3**ULTICOR Mini Pancake Maker 14-Hole Electric Poffertjes Pan Non-Stick Dutch Mini Pancakes Griddle Easy to Use Easy to Clean Perfect for Breakfast Desserts Snacks & More**ULTICOR**$24.03**4.6★337 rev](https://www.amazon.com/dp/B0DRWDXYRK) [4**HUPECHAM 4-Cup Egg Pan Nonstick and Granite Egg Frying Pan Versatile Breakfast Skillet for Eggs Pancakes Plett Crepes Compatible with Gas Stove and Induction Cooktop**HUPECHAM**$13.62**4.6★2,724 rev](https://www.amazon.com/dp/B0C9DFBDBJ) [5**CAROTE Egg Pan Omelette Pan 3-In-1 Divided Nonstick Grill Pan Pancake Pan and Healthy Egg CookerSuitable for Gas Stove & Induction Cookware White Granite**CAROTE**$16.44**4.0★161 rev](https://www.amazon.com/dp/B0FFN83QJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAROTE 33pcs Pots and Pans Set Non Stick Detachable Handle Cookware Set**CAROTE**$127.45**4,987 rev5mo ago](https://www.amazon.com/dp/B0GCNMMK2L) [**4Cup Nonstick Egg Pan Set with Lid Aluminum Omelette Skillet for Breakfast Includes Silicone Scraper Oil Brush Chopsticks & Cleaning Cloth Compatible with Gas & Induction Cooktops (White)**Ywmoml**$23.33**693 rev6mo ago](https://www.amazon.com/dp/B0GGBDXMMK) [**4 Egg Pan Nonstick Pancake Breakfast Pan Detachable Handle for Induction**RoDzj**$28.40**52 rev11mo ago](https://www.amazon.com/dp/B0FM88HF3K) [**CAROTE Egg Pan Omelette Pan 3-In-1 Divided Nonstick Grill Pan Pancake Pan and Healthy Egg CookerSuitable for Gas Stove & Induction Cookware White Granite**CAROTE**$16.44**161 rev1y ago](https://www.amazon.com/dp/B0FFN83QJT) [**CAROTE 4-Cup Nonstick Granite Egg Pan Black**CAROTE**$16.73**4,505 rev1y ago](https://www.amazon.com/dp/B0F4QL2LPC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CAROTE 33pcs Pots and Pans Set Non Stick Detachable Handle Cookware Set**CAROTE**$127.45**4.5★**▲ 314%**](https://www.amazon.com/dp/B0GCNMMK2L) [**4Cup Nonstick Egg Pan Set with Lid Aluminum Omelette Skillet for Breakfast Includes Silicone Scraper Oil Brush Chopsticks & Cleaning Cloth Compatible with Gas & Induction Cooktops (White)**Ywmoml**$23.33**4.5★**▲ 167%**](https://www.amazon.com/dp/B0GGBDXMMK) [**4 Egg Pan Nonstick Pancake Breakfast Pan Detachable Handle for Induction**RoDzj**$28.40**4.6★**▲ 152%**](https://www.amazon.com/dp/B0FM88HF3K) [**CAROTE 25pcs Pots and Pans Set Non Stick Cookware Set Detachable Handle**CAROTE**$101.03**4.5★**▲ 63%**](https://www.amazon.com/dp/B0F7M2153V) [**CAROTE Nonstick Frying Pan 8 Inch Classic Granite Skillet**CAROTE**$14.52**4.6★**▲ 41%**](https://www.amazon.com/dp/B0732NXYNS)
**~~View all trending →~~**
## **What buyers say about divided pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**12%
*“Easy clean-up”*
**Quality-Overall**12%
*“Product was well made and looks nice”*
**Cooking Experience**11%
*“Cooks well”*
**Baking**10%
*“Great for making pancakes”*
**Non-Stick Coating**9%
*“Great non stick”*
**Value For Money**6%
*“Fairly priced”*
**Size-Overall**5%
*“loves the size”*
**Frying Quality**5%
*“Great egg frying pan”*
**Ease Of Use**4%
*“Always comes in handy”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
### **What buyers complain about **
**Size-Overall**11%
*“small cavities”*
**Adhesion/Stickiness**9%
*“Does not stick”*
**Quality-Overall**9%
*“it was shipped from the factory like that - poor quality control”*
**Smell**6%
*“smells like plastic”*
**Durability**5%
*“the durability is poor”*
**Handle Quality**4%
*“The handle falls off”*
**Cooking Experience**3%
*“Does not cook eggs well”*
**Ease Of Use**3%
*“hard to use”*
**Ease Of Cleaning**2%
*“Used and still dirty”*
**Non-Stick Coating**2%
*“The coating is not good either”*
### **Top return reasons **
**Size-Overall**59%
**Handle Quality**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**4%
**Value For Money**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Add-Ons/Attachments**2%
**Product Condition**2%
**Assembly/Installation**2%
## **Common questions**
- **Is divided pan profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the divided pan niche?**
- 12 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in divided pan?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.9%.
- **When does demand for divided pan peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the divided pan niche?**
- Listings span $13.62–$127.45; the average listing price is $31.80 (sweet spot $15–$100). The average incumbent carries 5,636 reviews — the moat a new listing must climb.
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