---
title: "Dish Soap Holder — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/dish-soap-holder"
last_updated: "2026-08-10T12:54:11.586Z"
locale: en
meta:
description: "Niche score 41/100 · $58K/yr market · 415K searches/yr · $16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $58K/yr market · 415K searches/yr · $16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dish Soap Holder — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **dish soap holder**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 11Competition 76Returns 25Price range 70Avg price 79Brand share 86Review moat 51Quality gap 24
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.57**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$4.43–$39.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,440.69**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$58K**
$58K/yr · 415K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dish soap holder is a $58K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish soap holder market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**41 **—flat
**Sellers**
**45**
**Top-5 brand share**
**49%**
Top 20: 84%
**Top-5 click share**
**39%**
Top 20: 74%
**Open market**
**46%**
- zoocatia25% - Amyhill7% - Ayiaren6% - Spacewiser6% - GENRICE5% - AMH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -5.3% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/dish-soap-holder/trend)
## **Top dish soap holder search terms**
- **kitchen counter tray**58K/yr-10.2%0.6% conv. - **counter tray**50K/yr+2.0%0.5% conv. - **kitchen tray for counter**53K/yr-6.5%0.7% conv. - **wooden tray for kitchen counter**47K/yr-16.5%0.9% conv. - **wood tray for kitchen counter**43K/yr+8.5%0.8% conv. - **decorative tray for kitchen counter**34K/yr-21.5%0.3% conv. - **oil tray kitchen counter**17K/yr+8.9%1.3% conv. - **kitchen island tray**15K/yr+6.3%0.6% conv. - **kitchen oil tray**14K/yr-0.5%1.0% conv. - **bandeja decorativa para cocina**13K/yr+10.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/dish-soap-holder/search-terms)
## **Top dish soap holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder 8.7x3.6 Brown**zoocatia**$9.51**4.5★3,318 rev](https://www.amazon.com/dp/B0C68RBNYL) [2**Round Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish Perfume Candle Sponge 10 - Brown**zoocatia**$13.41**4.7★1,343 rev](https://www.amazon.com/dp/B0CN2NC39S) [3**Amyhill Wood Pedestal Stand Kitchen Soap Tray Farmhouse Wooden Riser Stand for Kitchen Bathroom Counter Table Decor Plant Vases Display(Classic Dark Brown 12 x 7 Inch)**Amyhill**$22.40**4.1★447 rev](https://www.amazon.com/dp/B0BNVTLCB4) [4**Acacia Wood Serving Tray Decor Small Cheese Charcuterie Boards Wooden Plate**Ayiaren**$9.75**4.6★1,029 rev](https://www.amazon.com/dp/B0C6T55PNX) [5**11.5 Inches Candle Holder Tray Home Decor Round Wood Tray for Coffee Table Small Wooden Serving Decorative Trays for Home**GENRICE**$10.33**4.4★1,570 rev](https://www.amazon.com/dp/B09WKN9RMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kiseng 17 x 12 Inch Acacia Wood Large Serving Tray with Handles**KISENG**$19.54**154 rev6mo ago](https://www.amazon.com/dp/B0GBX5MVT2) [**Amazon Basics Wooden Serving Tray with Built-in Handles Acacia Wood 17 x 12 in.**Amazon Basics**$20.21**337 rev7mo ago](https://www.amazon.com/dp/B0DYRZXWHR) [**Oil Tray Kitchen Counter Kitchen Tray for Oil Bottle Made of Soft Silicone Protect Bottles from Cracks and Scratches Smooth Easy to Clean Keeps Countertop Tidy for Glass Oils Sprayer and Bottle**Fevbcnrj**$9.92**22 rev9mo ago](https://www.amazon.com/dp/B0FSKFGTS8) [**DEBETOOL Round Rustic Wood Decorative Tray**DEBETOOL**$9.78**218 rev1y ago](https://www.amazon.com/dp/B0DSKT1LYC) [**Zurklulu Large 16 Acacia Wood Riser Pedestal Stand for Kitchen Counter**Zurklulu**$30.55**269 rev2y ago](https://www.amazon.com/dp/B0D7HX5D98)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kiseng 17 x 12 Inch Acacia Wood Large Serving Tray with Handles**KISENG**$19.54**4.6★**▲ 233%**](https://www.amazon.com/dp/B0GBX5MVT2) [**Amazon Basics Wooden Serving Tray with Built-in Handles Acacia Wood 17 x 12 in.**Amazon Basics**$20.21**4.8★**▲ 221%**](https://www.amazon.com/dp/B0DYRZXWHR) [**NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants**NiuYichee**$9.55**4.4★**▲ 127%**](https://www.amazon.com/dp/B0BPMB1Y13) [**Oil Tray Kitchen Counter Kitchen Tray for Oil Bottle Made of Soft Silicone Protect Bottles from Cracks and Scratches Smooth Easy to Clean Keeps Countertop Tidy for Glass Oils Sprayer and Bottle**Fevbcnrj**$9.92**4.7★**▲ 126%**](https://www.amazon.com/dp/B0FSKFGTS8) [**Spacewiser Silicone Countertop & Vanity Tray 11.7 Bathroom Counter Tray**Spacewiser**$17.63**4.6★**▲ 87%**](https://www.amazon.com/dp/B0CNM6MFK3)
**~~View all trending →~~**
## **What buyers say about dish soap holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Solid build quality”*
**Size-Overall**13%
*“fits exactly what I was looking for”*
**Advertised Vs Actual Product**9%
*“Better than Expected”*
**Design-Overall**8%
*“Sturdy design”*
**Strength**7%
*“Good sturdy tray”*
**Value For Money**6%
*“Well worth it”*
**Wood Quality**5%
*“Beautiful wood”*
**Color**4%
*“True to color just like the picture”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Weight Light**2%
*“Lightweight so its easy to take on”*
### **What buyers complain about **
**Size-Overall**27%
*“Big”*
**Quality-Overall**10%
*“Bad quality”*
**Wood Quality**6%
*“The wood is warped”*
**Stain Resistance**6%
*“It had questionable brown stains on it”*
**Color**4%
*“Wasn't expecting this color”*
**Value For Money**3%
*“Quite expensive tho”*
**Durability**3%
*“it broke”*
**Strength**2%
*“not very sturdy”*
**Advertised Vs Actual Product**2%
*“The picture is deceiving on what you can put on it”*
**Ease Of Cleaning**2%
*“Difficult to clean”*
### **Top return reasons **
**Size-Overall**53%
**Color**14%
**Wood Quality**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Quality-Overall**4%
**Value For Money**2%
**Display Colors**1%
**Defective Material/Parts**1%
**Functionality-Overall**1%
## **Common questions**
- **Is dish soap holder profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 51 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dish soap holder niche?**
- 41 brands and 45 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in dish soap holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wood Quality. The return rate is 5.0% — above our launch gate.
- **When does demand for dish soap holder peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dish soap holder niche?**
- Listings span $4.43–$39.88; the average listing price is $16.57 (sweet spot $15–$100). The average incumbent carries 1,441 reviews — the moat a new listing must climb.
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