---
title: "Disco Plates — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/disco-plates"
last_updated: "2026-08-10T13:54:24.083Z"
locale: en
meta:
description: "Niche score 46/100 · $60K/yr market · 78K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $60K/yr market · 78K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disco Plates — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **disco plates**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 57Competition 71Returns 35Price range 73Avg price 78Brand share 76Review moat 82Quality gap 25
**Review moat**
**Great****361.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$8.65–$32.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$60K**
$60K/yr · 78K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, disco plates is a $60K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disco plates market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#1,273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**35%**
- FunisFun19% - ZOIIWA13% - CHUNNIN12% - miikoul9% - Funtery7% - Oitnlaughter6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/disco-plates/trend)
## **Top disco plates search terms**
- **disco plates**22K/yr-13.7%4.8% conv. - **disco ball plates**22K/yr-16.2%3.8% conv. - **disco party plates**10K/yr-23.8%3.5% conv. - **disco plates and napkins**8K/yr-14.1%3.9% conv. - **disco paper plates**5K/yr-13.2%3.2% conv. - **disco ball party plates**3K/yr+9.1%2.3% conv. - **disco ball plates and napkins**4K/yr-25.1%5.0% conv. - **disco ball paper plates**3K/yr-14.7%5.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/disco-plates/search-terms)
## **Top disco plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FunisFun Disco Plates 25P Disposable Disco Ball Plates for 70s Disco Party Decorations Wedding Birthday Bachelorette Party 7**FunisFun**$8.96**4.7★284 rev](https://www.amazon.com/dp/B0CB2HKR71) [2**miikoul 50 Pcs Disco Paper Plates Silver Foil Disposable Plates 70s Disco Party Supplies Bachelorette Plates Disco Ball Dessert Dinner Plates for Birthday 70s Disco Party Wedding(7 9) Small**miikoul**$14.90**4.7★51 rev](https://www.amazon.com/dp/B0CZ92CDZ2) [3**96 Pieces Disco Party Plates Disco Ball Theme Party Decorations Silver Cake Paper Plates and Napkins Hip Hop Disposable Dessert Tableware Set Baby Shower Birthday Supplies 24 Guests**ZOIIWA**$18.39**4.3★70 rev](https://www.amazon.com/dp/B0BS6S28LH) [4**CHUNNIN 48Pcs 70s Shining Disco Ball 7 Paper Plates for Disco Decorations 70s Theme Party Plates Retro Colorful Dinner Plate for 1970s Dance Birthday Baby Shower Party Supplies**CHUNNIN**$9.90**4.5★92 rev](https://www.amazon.com/dp/B0CYPLV97S) [5**96Pcs Singer Plates and Napkins Disco Ball Party Decorations Colorful Disco Ball Dessert Plates Music Themed Birthday Tableware for 24 Guests Music Lover Birthday Wedding Anniversary Party Supplies**CHUNNIN**$18.86**4.6★369 rev](https://www.amazon.com/dp/B0F5V13HYJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HiEnjoin 50Pcs Disco Ball Plates 7 Inch Disposable Disco Party Plates Cake Plates for 70s Disco Party Decorations Wedding Birthday Dancing Bachelorette Kop Party Supplies**HiEnjoin**$8.90**240 rev3mo ago](https://www.amazon.com/dp/B0GXDQ4JHV) [**50PCS Disco Plates and Napkins 7 Inch Disposable Holographic Silver Disco Ball Dessert Plates for 70s Theme Party Decorations Birthday Wedding Bachelorette Kpop Party Supplies Serve 25 Guests**HiEnjoin**$8.89**23 rev3mo ago](https://www.amazon.com/dp/B0GWPV7FMP) [**200 Pcs Singer Plates and Napkins Disco Ball Party Decorations Colorful Disco Ball Dessert Plates Music Themed Birthday Tableware for 50 Guests Music Lover Birthday Wedding Anniversary Party Supplies**Oitnlaughter**$24.84**1 rev3mo ago](https://www.amazon.com/dp/B0GVRVYF6Q) [**140PCS Disco Ball Party Decorations Black Silver Disco Paper Plates and Napkins Dessert Tableware Set Hip Hop Birthday Party Supplies 20 Guests**HUIYANFSY**$20.66**10 rev6mo ago](https://www.amazon.com/dp/B0GJ4B9S1R) [**50pcs Singer Themed Paper Plates and Napkins Colorful Disco Ball Birthday Tableware Music Party Supplies for 25 Guests Disco Ball Dessert Plates Music Lover Wedding Anniversary Birthday Party Decor**Oitnlaughter**$12.18**1 rev7mo ago](https://www.amazon.com/dp/B0G79N7FYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50PCS Disco Plates and Napkins 7 Inch Disposable Holographic Silver Disco Ball Dessert Plates for 70s Theme Party Decorations Birthday Wedding Bachelorette Kpop Party Supplies Serve 25 Guests**HiEnjoin**$8.89**4.8★**▲ 334%**](https://www.amazon.com/dp/B0GWPV7FMP) [**HiEnjoin 50Pcs Disco Ball Plates 7 Inch Disposable Disco Party Plates Cake Plates for 70s Disco Party Decorations Wedding Birthday Dancing Bachelorette Kop Party Supplies**HiEnjoin**$8.90**4.6★**▲ 330%**](https://www.amazon.com/dp/B0GXDQ4JHV) [**200 Pcs Singer Plates and Napkins Disco Ball Party Decorations Colorful Disco Ball Dessert Plates Music Themed Birthday Tableware for 50 Guests Music Lover Birthday Wedding Anniversary Party Supplies**Oitnlaughter**$24.84**5.0★**▲ 329%**](https://www.amazon.com/dp/B0GVRVYF6Q) [**Kochorie 169 Pieces 70s 80s Disco Party Supplies Silver Disco Ball Disposable Tableware Set with Plates Napkins Plastic Cups Cutlery Table Runner for 24 Guest Bachelorette Wedding Birthday Party Decor**Kochorie**$32.37**5.0★**▲ 274%**](https://www.amazon.com/dp/B0G6395HK7) [**140PCS Disco Ball Party Decorations Black Silver Disco Paper Plates and Napkins Dessert Tableware Set Hip Hop Birthday Party Supplies 20 Guests**HUIYANFSY**$20.66**4.9★**▲ 159%**](https://www.amazon.com/dp/B0GJ4B9S1R)
**~~View all trending →~~**
## **What buyers say about disco plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**19%
*“Forks were strong”*
**Advertised Vs Actual Product**18%
*“They are exactly as advertised”*
**Durability**12%
*“Super cute and durable”*
**Brightness/Shine/Glow**8%
*“they were bright”*
**Baking**8%
*“They worked great for cake”*
**Color**8%
*“The colors are nice”*
**Assembly/Installation**6%
*“made everything come together nicely”*
**Quality-Overall**4%
*“The eating utensils all were of great working quality”*
**Design-Overall**4%
*“Cute design”*
**Size-Overall**4%
*“Very hip and fit her theme”*
### **What buyers complain about **
**Size-Overall**30%
*“Too small”*
**Strength**23%
*“And they were flimsy”*
**Durability**14%
*“Not durable or even slightly sturdy”*
**Quality-Overall**11%
*“Very poor quality”*
**Assembly/Installation**5%
*“Had To Assemble”*
**Brightness/Shine/Glow**5%
*“Its not quite as shiny or sparkly as the photos imply”*
**Advertised Vs Actual Product**5%
*“though lets be real - the listing's claims of being sparkling are a bit of a stretch”*
**Value For Money**5%
*“Crazy for 10 dollars”*
**Color**2%
*“a little bit less vibrant in color when compared to the plates”*
**Thickness**2%
*“The napkins are on the thin side”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**13%
**Color**9%
**Quality-Overall**8%
**Value For Money**8%
**Material Quality**6%
**Strength**4%
**Brightness/Shine/Glow**4%
**Assembly/Installation**3%
**Design-Overall**1%
## **Common questions**
- **Is disco plates profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 34 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the disco plates niche?**
- 20 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in disco plates?**
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 4.2%.
- **When does demand for disco plates peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the disco plates niche?**
- Listings span $8.65–$32.37; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.
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