---
title: "Digital Clock — $5.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/digital-clock"
last_updated: "2026-08-10T04:20:49.270Z"
locale: en
meta:
description: "Niche score 61/100 · $5.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $5.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Digital Clock — $5.2M/yr Amazon US Niche (2026) - Flapen"
---
# **digital clock**
**Worth a look**
Shows a $5.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 21Conversion 43Competition 78Returns 61Price range 58Avg price 90Brand share 74Review moat 24Quality gap 50
**Market size**
**Incredible****$5.2M**
$5.2M/yr · 7.1M searches
**Avg price**
**Great****$21.16**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.98–$154.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,514.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, digital clock is a $5.2M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep. Verdict: Worth a look — 61/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **digital clock market data**
- **Units sold / yr**
- **250K–300K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$5.3M–$6.3M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**61%**
Top 20: 89%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**36%**
- DreamSky21% - Peakeep15% - Amazon Basics12% - Netzu10% - Roxicosly3% - Sharp3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
400K300KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/digital-clock/trend)
## **Top digital clock search terms**
- **digital clock**2.6M/yr-8.8%2.8% conv. - **clock for bedroom**773K/yr-6.7%2.2% conv. - **desk clock**563K/yr-12.8%0.9% conv. - **digital clock large display**343K/yr-17.0%3.3% conv. - **small digital clock**320K/yr-5.3%2.5% conv. - **clocks for seniors**299K/yr-12.3%2.8% conv. - **table clock**245K/yr-13.7%0.6% conv. - **bedroom clock**223K/yr-10.8%2.2% conv. - **small clock**202K/yr-7.3%1.5% conv. - **bedside clock**192K/yr-10.7%2.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/digital-clock/search-terms)
## **Top digital clock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$156K6%$313K9%$469K12%$625K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Small Digital Oval Alarm Clock with LED Display Nightlight Snooze Function & Battery Backup Black 4.5 x 3.5 x 2.4 Inches**Amazon Basics**$9.33**4.5★31,910 rev](https://www.amazon.com/dp/B07DQWT15Y) [2**Netzu 3-in-1 Digital Clocks for Living Room with Temperature Date & Time Display - 4 Levels Birghtness 3 Volumes Small & Compact Plug-in Alarm Clock for Bedroom Office (Black)**Netzu**$11.52**4.6★1,876 rev](https://www.amazon.com/dp/B0FCM2SX6N) [3**DreamSky Wooden Digital Alarm Clock for Bedroom with Large Numbers**DreamSky**$15.72**4.5★2,784 rev](https://www.amazon.com/dp/B0DPYZ68GK) [4**Peakeep Slim Digital Mirror Aesthetic Alarm Clock for Bedrooms Desk Decor**Peakeep**$16.24**4.6★2,487 rev](https://www.amazon.com/dp/B0D4DJ5TYP) [5**DreamSky Small Digital Alarm Clock for Bedroom Large Big Numbers Display**DreamSky**$14.99**4.6★9,898 rev](https://www.amazon.com/dp/B07FNC6N1L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Srubambi Battery Operated Small Alarm Clock: Clear Time Where You Need It**Srubambi**$14.96**186 rev5mo ago](https://www.amazon.com/dp/B0GKG7ZWM1) [**Netzu 3-in-1 Digital Clocks for Living Room with Temperature Date & Time Display - 4 Levels Birghtness 3 Volumes Small & Compact Plug-in Alarm Clock for Bedroom Office (Black)**Netzu**$11.52**1,876 rev11mo ago](https://www.amazon.com/dp/B0FCM2SX6N) [**Digital Wall Clock Digital Clock Large Display with Remote Control Corded LED Alarm Clocks with Date Week Temp Humidity Auto DST Countdown for Living Room Bedroom Classroom Office (Blue)**Zelaclock**$22.84**841 rev1y ago](https://www.amazon.com/dp/B0F2B45PNV) [**DreamSky Wooden Digital Alarm Clock for Bedroom with Large Numbers**DreamSky**$15.72**2,784 rev1y ago](https://www.amazon.com/dp/B0DPYZ68GK) [**Netzu Digital Alarm Clocks for Bedrooms Loud Alarm Clock with Dual Alarms Bold Digits 5 Dimmers 4 Volumes Snooze Bedside Clock for Deep Sleepers Kids Teens Seniors Plug in Clock Easy to Set**Netzu**$10.19**3,007 rev1y ago](https://www.amazon.com/dp/B0DG54YFTR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Srubambi Battery Operated Small Alarm Clock: Clear Time Where You Need It**Srubambi**$14.96**4.6★**▲ 291%**](https://www.amazon.com/dp/B0GKG7ZWM1) [**Netzu Digital Alarm Clocks for Bedrooms Loud Alarm Clock with Dual Alarms Bold Digits 5 Dimmers 4 Volumes Snooze Bedside Clock for Deep Sleepers Kids Teens Seniors Plug in Clock Easy to Set**Netzu**$10.19**4.5★**▲ 85%**](https://www.amazon.com/dp/B0DG54YFTR) [**Netzu 3-in-1 Digital Clocks for Living Room with Temperature Date & Time Display - 4 Levels Birghtness 3 Volumes Small & Compact Plug-in Alarm Clock for Bedroom Office (Black)**Netzu**$11.52**4.6★**▲ 81%**](https://www.amazon.com/dp/B0FCM2SX6N) [**Peakeep Slim Digital Mirror Aesthetic Alarm Clock for Bedrooms Desk Decor**Peakeep**$16.24**4.6★**▲ 80%**](https://www.amazon.com/dp/B0D4DJ5TYP) [**HODIK Alarm Clock for Kids -Digital Clock with 7 Color 4 Dimmable Backlight & 3 Adjustable Volumes 12/24 Hour Snooze Small Clocks for Classroom Bedroom**HODIK**$10.93**4.3★**▲ 79%**](https://www.amazon.com/dp/B0BM947M85)
**~~View all trending →~~**
## **What buyers say about digital clock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Makes life easier”*
**Quality-Overall**8%
*“The build quality is great”*
**Value For Money**7%
*“Great purchase”*
**Brightness/Shine/Glow**7%
*“Bright Light”*
**Advertised Vs Actual Product**7%
*“As described”*
**Assembly/Installation**7%
*“Easy install”*
**Alarm/Timer Accuracy**7%
*“Great alarm”*
**Size-Overall**6%
*“Size was perfect for me”*
**Color**4%
*“Colors are cool”*
**Display Brightness**4%
*“I love the brightness”*
### **What buyers complain about **
**Size-Overall**10%
*“Very large”*
**Durability**8%
*“Broke”*
**Noise Level**7%
*“Very noisy”*
**Quality-Overall**7%
*“poor quality control”*
**Functionality-Overall**7%
*“does not function”*
**Brightness/Shine/Glow**5%
*“Too Bright”*
**Battery Life**5%
*“Battery life disappointing”*
**Alarm/Timer Accuracy**4%
*“Alarm not very loud”*
**Value For Money**4%
*“Things are all too expensive these days”*
**Display-Overall**3%
*“Display gets dim”*
### **Top return reasons **
**Alarm/Timer Accuracy**26%
**Size-Overall**20%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Display-Overall**5%
**Brightness/Shine/Glow**4%
**Value For Money**4%
**Noise Level**3%
**Color**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is digital clock profitable to sell on Amazon United States?**
- The niche generates $5.2M/yr across 51 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the digital clock niche?**
- 34 brands and 50 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in digital clock?**
- Top complaints mined from reviews: Size-Overall, Durability, Noise Level. The return rate is 2.6%.
- **When does demand for digital clock peak?**
- Demand peaks in Sep; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the digital clock niche?**
- Listings span $8.98–$154.81; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 5,515 reviews — the moat a new listing must climb.
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