---
title: "Dia De Los Muertos Picture Frames — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/dia-de-los-muertos-picture-frames"
last_updated: "2026-08-10T03:55:14.382Z"
locale: en
meta:
description: "Niche score 51/100 · $8K/yr market · 121K searches/yr · $18.45 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 51/100 · $8K/yr market · 121K searches/yr · $18.45 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Dia De Los Muertos Picture Frames — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **dia de los muertos picture frames**
**Worth a look**
Shows a thin review moat (21 avg reviews), but a small market ($8K/yr) keeps it on the watch list.
Market size 2Growth 58Conversion 4Competition 70Returns 36Price range 69Avg price 84Brand share 92Review moat 99Quality gap 53
**Review moat**
**Incredible****21.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.45**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$7.63–$31.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+32.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 121K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, dia de los muertos picture frames is a $8K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 51/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dia de los muertos picture frames market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#11,182**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **61%**
- **Out of stock**
- **48.5%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**43%**
Top 20: 89%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**51%**
- Kathfly11% - ERTIUANIO11% - Thyle7% - COcnny7% - BNHJKFQZ7% - EvruCexul7%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +32.2% search growth over the last 90 days.
18K13KSpike '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/dia-de-los-muertos-picture-frames/trend)
## **Top dia de los muertos picture frames search terms**
- **mexican picture frames**10K/yr+20.7%0.6% conv. - **dia de los muertos picture frames**27K/yr+92.6%0.5% conv. - **day of the dead picture frame**16K/yr+41.9%0.8% conv. - **day of the dead frame**8K/yr+88.6%0.7% conv. - **ofrenda picture frames**8K/yr+68.2%0.4% conv. - **dia de los muertos frames**17K/yr+26.5%0.4% conv. - **day of the dead picture frames**5K/yr+82.1%0.5% conv. - **ofrenda frames**6K/yr+11.3%0.6% conv. - **day of the dead frames**7K/yr+108.7%0.0% conv. - **dia de los muertos photo frames**4K/yr+180.0%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/dia-de-los-muertos-picture-frames/search-terms)
## **Top dia de los muertos picture frames products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2356%$4709%$70512%$9401101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kathfly 10 Pack Cielito Lindo Party Decoration Mexican Talavera Wood Picture Frame 5.5x7.5 Inch for Baby Shower Fiesta Party Decor Wall Tabletop Display**Kathfly**$27.97**4.4★3 rev](https://www.amazon.com/dp/B0GDXNCBXP) [2**Dia De Los Muertos Decorations Picture Frames Day of the Dead Altar with Candle Marigold Artificial Monarch Butterfly Dia De Los Muertos Altar Kit Mini Sugar Skull Style Ofrenda Decorations**ERTIUANIO**$25.60**4.5★116 rev](https://www.amazon.com/dp/B0FB3QD2GR) [3**Thyle 60 Pcs Dia De Los Muertos Decorations Picture Frames Kits Day of The Dead Ofrenda Altar with 10 Wooden Photo Frames 30 Artificial Marigold Flower 20 Butterfly for Day of The Dead Decoration**Thyle**$31.04**4.4★3 rev](https://www.amazon.com/dp/B0FMD6PT4H) [4**COcnny Day of the Dead Picture Frames - 12 Set Wooden Photo Frame for Dia De Los Muertos Altar Decorations Mexican Fiesta Skull Tabletop Ofrenda Display Decor for Halloween Remembrance 2.8 x 3.1**COcnny**$22.68**5.0★6 rev](https://www.amazon.com/dp/B0FHPSJWCK) [5**BNHJKFQZ Mexico Floral Decoration Picture Photo Frame 5x7 Gifts for Mexico Floral Lovers Brown and Beige Picture Frames for Desk Tabletop Wall Display Decoration**BNHJKFQZ**$16.56**4.0★17 rev](https://www.amazon.com/dp/B0FWXWH112)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wenqik 12 Pcs Day of the Dead Picture Frames Mini Wooden Photo Frame for Dia De Los Muertos Altar Decorations Mexican Fiesta Skull Tabletop Ofrenda Display Decor for Halloween Remembrance**Wenqik**$16.77**0 rev2mo ago](https://www.amazon.com/dp/B0H2VWGMKX) [**Bucherry 8 Set Dia De Los Muertos Picture Frames Decor Day of the Dead Decoration with LED Candle Artificial Monarch Butterfly Dia De Los Muertos for Halloween Diwali Decor**Bucherry**$19.13**1 rev2mo ago](https://www.amazon.com/dp/B0H2VJMSYQ) [**Marsui Dia De Los Muertos Altar Decorations 24 Pack Day of the Dead Paper Picture Frames with Folding Stands Mexican Ofrenda Display Decor for Sugar Skull Remembrance Tabletop Celebration Fiesta Party**Marsui**$17.83**0 rev2mo ago](https://www.amazon.com/dp/B0H29SSF94) [**Junkin 6 Set Dia De Los Muertos Decorations Picture Frames Day of the Dead Altar Ofrenda Wooden Frames with Skull Candle Marigold Mexican Fiesta Skull Tabletop Display Decor for Halloween Party**Junkin**$19.82**2 rev2mo ago](https://www.amazon.com/dp/B0H14QRZJ7) [**Kathfly 10 Pack Cielito Lindo Party Decoration Mexican Talavera Wood Picture Frame 5.5x7.5 Inch for Baby Shower Fiesta Party Decor Wall Tabletop Display**Kathfly**$27.97**3 rev7mo ago](https://www.amazon.com/dp/B0GDXNCBXP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bucherry 8 Set Dia De Los Muertos Picture Frames Decor Day of the Dead Decoration with LED Candle Artificial Monarch Butterfly Dia De Los Muertos for Halloween Diwali Decor**Bucherry**$19.13**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0H2VJMSYQ) [**Wenqik 12 Pcs Day of the Dead Picture Frames Mini Wooden Photo Frame for Dia De Los Muertos Altar Decorations Mexican Fiesta Skull Tabletop Ofrenda Display Decor for Halloween Remembrance**Wenqik**$16.77**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0H2VWGMKX) [**Junkin 6 Set Dia De Los Muertos Decorations Picture Frames Day of the Dead Altar Ofrenda Wooden Frames with Skull Candle Marigold Mexican Fiesta Skull Tabletop Display Decor for Halloween Party**Junkin**$19.82**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0H14QRZJ7) [**Marsui Dia De Los Muertos Altar Decorations 24 Pack Day of the Dead Paper Picture Frames with Folding Stands Mexican Ofrenda Display Decor for Sugar Skull Remembrance Tabletop Celebration Fiesta Party**Marsui**$17.83**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0H29SSF94) [**gisgfim Dia De Los Muertos Decoration Mexican Terracotta Flowers Paper Picture Frames Day of the Dead Decor Platos De Barro Mexicanos Photo Frames with Stand for Altar Ofrenda Remembrance Decor 50Pcs**gisgfim**$14.64**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G6CT8D4S)
**~~View all trending →~~**
## **What buyers say about dia de los muertos picture frames**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**33%
*“Beautiful frame”*
**Quality-Overall**13%
*“Good quality”*
**Wood Quality**11%
*“Beautiful wood frames/decorations”*
**Color**9%
*“The colors are bright, cheerful, and meaningful without looking dull or cheap”*
**Value For Money**5%
*“It's a good value if you need multiple matching frames”*
**Size-Overall**5%
*“Just the size I needed”*
**Design-Overall**4%
*“It looks nice displayed”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Display-Overall**2%
*“It looks nice displayed”*
**Durability**1%
*“Durable”*
### **What buyers complain about **
**Frame Quality**14%
*“Almost all the frames I have ordered recently have horrible plastic plexiglass that is cloudy”*
**Wood Quality**14%
*“I was not expecting this to be made entirely of wood”*
**Quality-Overall**14%
*“low quality, chintzy looking”*
**Value For Money**14%
*“prob not worth $23”*
**Size-Overall**7%
*“It was not the right size for what I needed”*
**Thickness**7%
*“Its thinner than I thought it would be”*
**Material Quality**2%
*“The wood/material is not super solid”*
### **Top return reasons **
**Frame Quality**36%
**Size-Overall**24%
**Color**9%
**Quality-Overall**8%
**Material Quality**4%
**Wood Quality**4%
**Advertised Vs Actual Product**4%
**Display Colors**2%
**Shape/Style**2%
**Strength**2%
## **Common questions**
- **Is dia de los muertos picture frames profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 31 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dia de los muertos picture frames niche?**
- 29 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in dia de los muertos picture frames?**
- Top complaints mined from reviews: Frame Quality, Wood Quality, Quality-Overall. The return rate is 4.1%.
- **What does it cost to enter the dia de los muertos picture frames niche?**
- Listings span $7.63–$31.04; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.
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