---
title: "Dia De Los Muertos Candles — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/dia-de-los-muertos-candles"
last_updated: "2026-08-10T11:09:07.467Z"
locale: en
meta:
description: "Niche score 26/100 · $0/yr market · 57K searches/yr · $17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $0/yr market · 57K searches/yr · $17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dia De Los Muertos Candles — $0/yr Amazon US Niche (2026) - Flapen"
---
# **dia de los muertos candles**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 18Conversion 0Competition 0Returns 78Price range 70Avg price 82Brand share 0Review moat 74Quality gap 42
**Avg price**
**Great****$17.99**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****521.2**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$10.17–$26.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 57K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, dia de los muertos candles is a $0/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dia de los muertos candles market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **30.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Platinum Series46% - Smoke Odor Exterminator27% - Jingmore14% - Stonebriar13%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -13.9% search growth over the last 90 days.
10K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/dia-de-los-muertos-candles/trend)
## **Top dia de los muertos candles search terms**
- **day of the dead candles**17K/yr+7.7%0.5% conv. - **sugar skull candle**4K/yr-24.0%1.3% conv. - **dia de los muertos candles**20K/yr-15.3%0.5% conv. - **day of the dead candle**4K/yr-40.7%0.0% conv. - **dia de los muertos candle**4K/yr+7.0%0.0% conv. - **day of dead candles**3K/yr-7.8%0.0% conv. - **ofrenda candles**5K/yr-19.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/dia-de-los-muertos-candles/search-terms)
## **Top dia de los muertos candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dia de Los Muertos Religious Devotional Candles - 3 Pack of 8 Calaveras Sugar Skull Candles for Ofrendas Vigils Prayers Blessing Ceremonies More**Platinum Series**$21.76**4.0★10 rev](https://www.amazon.com/dp/B0DF8XHC6Z) [2**Smoke Odor Exterminator 13oz Jar Candles Sugar Skull Pack of 2**Smoke Odor Exterminator**$20.18**4.5★394 rev](https://www.amazon.com/dp/B07JV9ZN8L) [3**Jingmore 6 Pcs Votive Candle Holder Glass Votive Holder Flameless Candles with 6 Laser Engraving Patterns for Party Decor(Multicolor Sugar Skull)**Jingmore**$26.53**4.9★22 rev](https://www.amazon.com/dp/B0F7LNMRGQ) [4**Virgin of Guadalupe Flameless LED Prayer Candle Unique Religious Decoration Gift Idea for Mothers Day Birthday or Any Holiday 8.2 Inches**Stonebriar**$10.17**4.7★1,585 rev](https://www.amazon.com/dp/B00O2NMYQY) [5**Smoke Odor Exterminator 13oz Jar Candle Sugar Skull**Smoke Odor Exterminator**$11.30**4.4★595 rev](https://www.amazon.com/dp/B00WV7SY3U)
### **Newest**
by launch date
[**Jingmore 6 Pcs Votive Candle Holder Glass Votive Holder Flameless Candles with 6 Laser Engraving Patterns for Party Decor(Multicolor Sugar Skull)**Jingmore**$26.53**22 rev1y ago](https://www.amazon.com/dp/B0F7LNMRGQ) [**Dia de Los Muertos Religious Devotional Candles - 3 Pack of 8 Calaveras Sugar Skull Candles for Ofrendas Vigils Prayers Blessing Ceremonies More**Platinum Series**$21.76**10 rev2y ago](https://www.amazon.com/dp/B0DF8XHC6Z) [**Smoke Odor Exterminator 13oz Jar Candles Sugar Skull Pack of 2**Smoke Odor Exterminator**$20.18**394 rev7y ago](https://www.amazon.com/dp/B07JV9ZN8L) [**Smoke Odor Exterminator 13oz Jar Candle Sugar Skull**Smoke Odor Exterminator**$11.30**595 rev11y ago](https://www.amazon.com/dp/B00WV7SY3U) [**Virgin of Guadalupe Flameless LED Prayer Candle Unique Religious Decoration Gift Idea for Mothers Day Birthday or Any Holiday 8.2 Inches**Stonebriar**$10.17**1,585 rev11y ago](https://www.amazon.com/dp/B00O2NMYQY)
### **Trending**
90-day click momentum
[**Smoke Odor Exterminator 13oz Jar Candles Sugar Skull Pack of 2**Smoke Odor Exterminator**$20.18**4.5★**▲ 298%**](https://www.amazon.com/dp/B07JV9ZN8L) [**Smoke Odor Exterminator 13oz Jar Candle Sugar Skull**Smoke Odor Exterminator**$11.30**4.4★**▲ 58%**](https://www.amazon.com/dp/B00WV7SY3U) [**Dia de Los Muertos Religious Devotional Candles - 3 Pack of 8 Calaveras Sugar Skull Candles for Ofrendas Vigils Prayers Blessing Ceremonies More**Platinum Series**$21.76**4.0★**— 8%**](https://www.amazon.com/dp/B0DF8XHC6Z) [**Jingmore 6 Pcs Votive Candle Holder Glass Votive Holder Flameless Candles with 6 Laser Engraving Patterns for Party Decor(Multicolor Sugar Skull)**Jingmore**$26.53**4.9★**▼ 33%**](https://www.amazon.com/dp/B0F7LNMRGQ) [**Virgin of Guadalupe Flameless LED Prayer Candle Unique Religious Decoration Gift Idea for Mothers Day Birthday or Any Holiday 8.2 Inches**Stonebriar**$10.17**4.7★**▼ 49%**](https://www.amazon.com/dp/B00O2NMYQY)
## **What buyers say about dia de los muertos candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**23%
*“Great Candle”*
**Smell**18%
*“Amazing smell”*
**Alarm/Timer Accuracy**13%
*“Like the durability and timer to on and off”*
**Color**10%
*“Love it bright colors just like a candle movement really recommended”*
**Functionality-Overall**5%
*“completely functional for my use”*
**Quality-Overall**3%
*“Beautiful product”*
**Advertised Vs Actual Product**3%
*“It does what it's supposed to do”*
**Fire Resistance**3%
*“Flameless makes it safe and its beautiful”*
**Value For Money**3%
*“Worth every penny”*
### **What buyers complain about **
**Smell**33%
*“It smells like a mixture of urinal cake”*
**Value For Money**14%
*“Overpriced Candles. with free bookmark”*
**Functionality-Overall**14%
*“Did not work”*
**Flammable**5%
*“it burns alot until you blow it out”*
**Allergies**5%
*“It also made my lips itch”*
**Size-Overall**5%
*“the size of jar is alittle small i wish it was alittle bit bigger”*
**Durability**5%
*“Been burning since April 19”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**19%
**Quality-Overall**12%
**Functionality-Overall**10%
**Material Quality**10%
**Smell**8%
**Defective Material/Parts**8%
**Value For Money**4%
**Paint Quality**4%
**Charging**4%
## **Common questions**
- **Is dia de los muertos candles profitable to sell on Amazon United States?**
- The niche generates $0/yr across 5 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (26/100).
- **How competitive is the dia de los muertos candles niche?**
- 4 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dia de los muertos candles?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.8%.
- **What does it cost to enter the dia de los muertos candles niche?**
- Listings span $10.17–$26.53; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.
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