---
title: "Search terms — designer candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/designer-candles/search-terms"
last_updated: "2026-08-10T13:14:31.839Z"
locale: en
meta:
  description: "Niche score 63/100 · $1.5M/yr market · 933K searches/yr · $63.44 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $1.5M/yr market · 933K searches/yr · $63.44 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — designer candles - Flapen"
---

# **designer candles**

**Launch it**

A $1.5M/yr market growing +21.2% this quarter with returns at 1.6% — clears our launch bar.

Market size 86Growth 51Conversion 32Competition 79Returns 83Price range 41Avg price 88Brand share 3Review moat 94Quality gap 77

**Review moat**

**Great****113.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$63.44**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 933K searches

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+21.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$18.12–$219.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms