---
title: "Descendants Party Supplies — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/descendants-party-supplies"
last_updated: "2026-08-10T09:12:53.172Z"
locale: en
meta:
description: "Niche score 52/100 · $60K/yr market · 119K searches/yr · $14.61 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $60K/yr market · 119K searches/yr · $14.61 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Descendants Party Supplies — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **descendants party supplies**
**Worth a look**
Shows a thin review moat (355 avg reviews), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 64Conversion 43Competition 61Returns 71Price range 70Avg price 72Brand share 52Review moat 82Quality gap 28
**Review moat**
**Great****355.26**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.61**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.59–$39.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+42.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$60K**
$60K/yr · 119K searches
According to Flapen's Amazon United States niche tracking, descendants party supplies is a $60K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **descendants party supplies market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$73K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#3,945**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**22%**
- Unique23% - Generic20% - karg14% - Disney11% - alotfs6% - UBOFUGS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.1% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/descendants-party-supplies/trend)
## **Top descendants party supplies search terms**
- **descendants party decorations**74K/yr+51.7%2.8% conv. - **descendants birthday decorations**23K/yr+36.0%2.6% conv. - **descendants party supplies**8K/yr+46.5%2.3% conv. - **descendants party**7K/yr+42.5%1.6% conv. - **descendants birthday**7K/yr-24.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/descendants-party-supplies/search-terms)
## **Top descendants party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Descendants Birthday Party Decoration Descendants Include Theme Birthday Banner Cake Topper Latex Balloons for Movie Fans Party Supplies**Generic**$16.34**4.5★47 rev](https://www.amazon.com/dp/B0DR562FFR) [2**Descendants Party Decorations for 16 - Bundle with Descendants Plates and Napkins Tablecloth Checklist - Birthday Party Supplies - Officially Licensed**Unique**$19.48**4.8★26 rev](https://www.amazon.com/dp/B0FFQ8NXLW) [3**Cartoon Movie birthday party supplies Movie party including cake caps cupcake caps flags Latex Balloons for boys and girl themed birthday party supplies**karg**$11.79**4.1★17 rev](https://www.amazon.com/dp/B0F38JQHNS) [4**Party Supplies5x3FT Cartoon Backdrop Movie Theme Happy Birthday Party Banner for Boys and Girls Movie Party Decoration**karg**$10.87**4.7★11 rev](https://www.amazon.com/dp/B0F2H9VGJ7) [5**Swirl Hanging Decorations - 5 & 7 (Pack of 12) - Perfect for Themed Parties & Events Disney Descendants 3**Disney**$6.99**4.7★716 rev](https://www.amazon.com/dp/B01LE2WRVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40Pcs Descendant Birthday Party Supplies Plates Napkins Tableware Dinnerware for Kids Boys Girls Birthday Baby Shower**Zaprosze**$13.85**0 rev3mo ago](https://www.amazon.com/dp/B0GXKDGGZG) [**Allenjoy Enchanted Purple Castle Movie Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 2 Headbands 8 Photo Booth Props Decor Supplies Favors for Girls Women Girlfriend Wife Sister**Allenjoy**$19.84**0 rev5mo ago](https://www.amazon.com/dp/B0GPQM6PWD) [**2 Pack 3.3x6.6ft Blue Purple Hot Pink Metallic Tinsel Foil Fringe Backdrop Door Streamers Butterfly Mermaid Girls Birthday Bridal Baby Shower Halloween Graduation Music Hunters Theme Party Decoration**Bcbast**$7.82**10 rev8mo ago](https://www.amazon.com/dp/B0G2L7BZPM) [**50PCS Descendants Stickers Vinyl Aesthetics Stickers for Scrapbooking Diary Laptop Bumper Skateboard Water Bottle Computer Phone Cartoon Hard hat Car Sticker and Decals**UBOFUGS**$6.98**27 rev9mo ago](https://www.amazon.com/dp/B0FVXRB47W) [**Descendants Party Decorations for 16 - Bundle with Descendants Plates and Napkins Tablecloth Checklist - Birthday Party Supplies - Officially Licensed**Unique**$19.48**26 rev11mo ago](https://www.amazon.com/dp/B0FFQ8NXLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Allenjoy Enchanted Purple Castle Movie Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 2 Headbands 8 Photo Booth Props Decor Supplies Favors for Girls Women Girlfriend Wife Sister**Allenjoy**$19.84**0.0★**▲ 257%**](https://www.amazon.com/dp/B0GPQM6PWD) [**40Pcs Descendant Birthday Party Supplies Plates Napkins Tableware Dinnerware for Kids Boys Girls Birthday Baby Shower**Zaprosze**$13.85**0.0★**▲ 257%**](https://www.amazon.com/dp/B0GXKDGGZG) [**2 Pack 3.3x6.6ft Blue Purple Hot Pink Metallic Tinsel Foil Fringe Backdrop Door Streamers Butterfly Mermaid Girls Birthday Bridal Baby Shower Halloween Graduation Music Hunters Theme Party Decoration**Bcbast**$7.82**4.6★**▲ 213%**](https://www.amazon.com/dp/B0G2L7BZPM) [**50PCS Descendants Stickers Vinyl Aesthetics Stickers for Scrapbooking Diary Laptop Bumper Skateboard Water Bottle Computer Phone Cartoon Hard hat Car Sticker and Decals**UBOFUGS**$6.98**4.7★**▲ 129%**](https://www.amazon.com/dp/B0FVXRB47W) [**Party Supplies5x3FT Cartoon Backdrop Movie Theme Happy Birthday Party Banner for Boys and Girls Movie Party Decoration**karg**$10.87**4.7★**▲ 123%**](https://www.amazon.com/dp/B0F2H9VGJ7)
**~~View all trending →~~**
## **What buyers say about descendants party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Color**16%
*“Bright, vibrant and sturdy”*
**Advertised Vs Actual Product**12%
*“just as advertised”*
**Value For Money**10%
*“this covered large areas nicely for an affordable price”*
**Size-Overall**7%
*“Good size”*
**Gifting Purpose**6%
*“Great gift”*
**Brightness/Shine/Glow**5%
*“Great candle”*
**Adhesion/Stickiness**4%
*“Comes with adhesive on the top back”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**3%
*“High quality decorations”*
### **What buyers complain about **
**Size-Overall**26%
*“narrow”*
**Durability**18%
*“These just fell apart before they could even be used”*
**Quality-Overall**13%
*“MADE VERY CHEAP”*
**Color**8%
*“Unfortunately the product photo makes it look darker than it is in person”*
**Functionality-Overall**5%
*“Would have went Well But.... No Good-Broken”*
**Adhesion/Stickiness**5%
*“couldnt glue it back on”*
**Value For Money**3%
*“costed me $3000 worth of surgery to get it out”*
**Advertised Vs Actual Product**3%
*“Item not same as product photo”*
**Strength**3%
*“I wish it was more sturdy”*
**Thickness**3%
*“Very thin”*
### **Top return reasons **
**Color**26%
**Size-Overall**17%
**Value For Money**16%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Durability**4%
**Material Quality**4%
**Adhesion/Stickiness**4%
**Quality-Overall**3%
**Thin**3%
## **Common questions**
- **Is descendants party supplies profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +42.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the descendants party supplies niche?**
- 17 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in descendants party supplies?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.
- **When does demand for descendants party supplies peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the descendants party supplies niche?**
- Listings span $4.59–$39.32; the average listing price is $14.61 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.
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