---
title: "Search terms — decanter tags - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/decanter-tags/search-terms"
last_updated: "2026-08-10T10:05:27.331Z"
locale: en
meta:
  description: "Niche score 49/100 · $35K/yr market · 40K searches/yr · $19.91 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 49/100 · $35K/yr market · 40K searches/yr · $19.91 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Search terms — decanter tags - Flapen"
---

# **decanter tags**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 20Conversion 53Competition 76Returns 42Price range 81Avg price 87Brand share 54Review moat 96Quality gap 58

**Review moat**

**Incredible****89**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$19.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.89–$59.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$35K**

$35K/yr · 40K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms