---
title: "Day of the Dead Figurines — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/day-of-the-dead-figurines"
last_updated: "2026-08-10T08:09:28.940Z"
locale: en
meta:
description: "Niche score 49/100 · $34K/yr market · 138K searches/yr · $21.54 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $34K/yr market · 138K searches/yr · $21.54 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Day of the Dead Figurines — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **day of the dead figurines**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 31Conversion 14Competition 81Returns 67Price range 87Avg price 91Brand share 70Review moat 90Quality gap 28
**Avg price**
**Great****$21.54**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****205**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.81–$76.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$34K**
$34K/yr · 138K searches
According to Flapen's Amazon United States niche tracking, day of the dead figurines is a $34K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **day of the dead figurines market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$43K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#7,076**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **27.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 80%
**Open market**
**31%**
- SUMMIT COLLECTION22% - Pacific Giftware19% - Lemax8% - Funko8% - LemonRoad6% - JORAE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 20.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/day-of-the-dead-figurines/trend)
## **Top day of the dead figurines search terms**
- **day of the dead figurines**68K/yr-2.4%0.9% conv. - **catrinas mexicanas**24K/yr-4.7%0.3% conv. - **dia de los muertos figurines**33K/yr+17.2%0.7% conv. - **mexican halloween decor**5K/yr+478.3%0.4% conv. - **dia de los muertos wreath**7K/yr+130.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/day-of-the-dead-figurines/search-terms)
## **Top day of the dead figurines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dia De Los Muertos Vigil**Lemax**$18.15**3.6★196 rev](https://www.amazon.com/dp/B07VCVTRS5) [2**Day of The Dead Skeleton Couple Holding Hands Figurine**SUMMIT COLLECTION**$22.77**4.6★419 rev](https://www.amazon.com/dp/B005EOAPXO) [3**YTC Summit International Purple Fascinator Hat Skeleton Lady Day of The Dead Dia de Los Muertos Figurine**Pacific Giftware**$22.46**4.7★124 rev](https://www.amazon.com/dp/B00V5AYQAO) [4**JORAE Skeletons Statue Mariachi Band Skull Halloween Figurines Home Decorative Set of 4 Day of The Dead Collectible Folk Musician Players 5.5In**JORAE**$23.97**4.7★91 rev](https://www.amazon.com/dp/B0CBPYC9X6) [5**Day of The Dead Dod Blue Lady Figurine**SUMMIT COLLECTION**$22.11**4.7★224 rev](https://www.amazon.com/dp/B006Y2792U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LemonRoad Day-of-the-Dead Couple Skeleton Figurines Halloween Wedding Cake Topper Skeleton Bride and Groom Dia De Los Muertos Figurines Wedding Decor Gothic Resin Statues(Gentle)**LemonRoad**$9.41**5 rev1y ago](https://www.amazon.com/dp/B0FJ61Z5YL) [**LemonRoad Day-of-the-Dead Couple Skeleton Figurines Halloween Wedding Cake Topper Skeleton Bride and Groom Dia De Los Muertos Figurines Wedding Decor Gothic Resin Statues(Standing)**LemonRoad**$18.19**18 rev1y ago](https://www.amazon.com/dp/B0FJ62R9R9) [**Funko Pop! Icon: Dia De Los Muertos - La Catrina (Azul) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors**Funko**$14.12**142 rev1y ago](https://www.amazon.com/dp/B0DP7BF1VV) [**Funko POP! Icon: Dia De Los Muertos - Concha**Funko**$13.50**152 rev1y ago](https://www.amazon.com/dp/B0DP7CX74V) [**Wesiti 12 Pcs Day of The Dead Table Decorations Wooden Mexican Dia De Los Muertos Altar Centerpiece Halloween Sugar Skull Table Topper Decor Skeleton for Mexican Fiesta Tiered Tray Decor Party Favor**Wesiti**$18.74**162 rev1y ago](https://www.amazon.com/dp/B0F8J5CFNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Male Skeleton Skull Black Mariachi Band Violin Statue**SUMMIT COLLECTION**$19.51**4.7★**▲ 837%**](https://www.amazon.com/dp/B005EOAPHK) [**SUMMIT COLLECTION Gifts El Borracho Skeleton Holding Liqour Bottle Resin Figurine Home Decor 6 H**SUMMIT COLLECTION**$22.49**4.2★**▲ 519%**](https://www.amazon.com/dp/B009LAC5NA) [**Sugar Skull Couple Statue Sugar Skull Decor Day of The Dead Decorations Resin Skulls Sculptures Home Decor Dia De Los Muertos Decor Halloween Adorable Skulls Figurines Gifts for Women (Couple)**YOWOY**$13.42**4.6★**▲ 381%**](https://www.amazon.com/dp/B09KRDF947) [**YTC 3.5 Inch Day of The Dead Boracho Sitting by A Cactus Figurine**SUMMIT COLLECTION**$26.81**4.6★**▲ 188%**](https://www.amazon.com/dp/B00F2RE6RY) [**DWK - Amor Por Vida - Collectible Hand-Painted Day of The Dead Dancing Skeleton Couple Halloween Gothic Lovers Romantic Bride & Groom Figurine Wedding Statuette 6.5-inch**DWK**$22.06**4.8★**▲ 171%**](https://www.amazon.com/dp/B07VWLLL8K)
**~~View all trending →~~**
## **What buyers say about day of the dead figurines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Well made item”*
**Size-Overall**15%
*“the perfect size”*
**Design-Overall**12%
*“Absolutely great item at great price that fits the art I have”*
**Advertised Vs Actual Product**12%
*“As described”*
**Color**8%
*“Beautiful colors”*
**Gifting Purpose**8%
*“Gift”*
**Shape/Style**4%
*“cute figurine”*
**Value For Money**4%
*“Great price”*
**Durability**3%
*“Easy to use and durable”*
**Collectibles**2%
*“Perfect for any Day of the Dead collection”*
### **What buyers complain about **
**Size-Overall**50%
*“Its bigger than I anticipated”*
**Paint Quality**10%
*“Not painted like photos”*
**Advertised Vs Actual Product**10%
*“dont expect them to look like the photos provided”*
**Weight Heavy**10%
*“The only problem was the weight”*
### **Top return reasons **
**Size-Overall**46%
**Value For Money**15%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**9%
**Color**5%
**Paint Quality**3%
**Mechanism Issues**3%
**Weight Heavy**3%
**Leak-Proof**2%
**Moist/Dry**2%
## **Common questions**
- **Is day of the dead figurines profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the day of the dead figurines niche?**
- 22 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in day of the dead figurines?**
- Top complaints mined from reviews: Size-Overall, Paint Quality, Advertised Vs Actual Product. The return rate is 2.3%.
- **When does demand for day of the dead figurines peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 20.2× the quietest.
- **What does it cost to enter the day of the dead figurines niche?**
- Listings span $7.81–$76.95; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.
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