---
title: "Trend — custom whiskey set - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/custom-whiskey-set/trend"
last_updated: "2026-08-10T21:18:39.043Z"
locale: en
meta:
  description: "Niche score 51/100 · $32K/yr market · 24K searches/yr · $57.87 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 51/100 · $32K/yr market · 24K searches/yr · $57.87 avg price. A small market ($32K/yr) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — custom whiskey set - Flapen"
---

# **custom whiskey set**

**Worth a look**

Shows low returns (0.3%), but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 27Conversion 28Competition 74Returns 98Price range 71Avg price 90Brand share 77Review moat 76Quality gap 19

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$57.87**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****475.48**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$21.32–$132.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$32K**

$32K/yr · 24K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend