---
title: "Trend — custom fans - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/custom-fans/trend"
last_updated: "2026-08-10T02:16:34.778Z"
locale: en
meta:
  description: "Niche score 65/100 · $74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 65/100 · $74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — custom fans - Flapen"
---

# **custom fans**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 80Conversion 9Competition 91Returns 84Price range 68Avg price 95Brand share 96Review moat 90Quality gap 50

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$46.37**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Review moat**

**Great****203.33**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+72.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$9.76–$135.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$74K**

$74K/yr · 223K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend