---
title: "Search terms — custom blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/custom-blanket/search-terms"
last_updated: "2026-08-06T16:36:10.612Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.1M/yr market · 4.7M searches/yr · $29.13 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.1M/yr market · 4.7M searches/yr · $29.13 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — custom blanket - Flapen"
---

# **custom blanket**

**Worth a look**

Shows low returns (0.3%), but weak search conversion (1.5%) keeps it on the watch list.

Market size 95Growth 20Conversion 19Competition 41Returns 99Price range 79Avg price 95Brand share 54Review moat 39Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 4.7M searches

**Avg price**

**Incredible****$29.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.65–$44.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,619.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## Search terms