---
title: "Trend — custom birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/custom-birthday-decorations/trend"
last_updated: "2026-08-06T15:23:33.087Z"
locale: en
meta:
  description: "Niche score 59/100 · $65K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $65K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — custom birthday decorations - Flapen"
---

# **custom birthday decorations**

**Worth a look**

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 49Conversion 19Competition 91Returns 90Price range 78Avg price 86Brand share 87Review moat 85Quality gap 37

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.53**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****309.19**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$4.68–$52.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+18.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$65K**

$65K/yr · 219K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend