---
title: "Curtains — $17.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/curtains"
last_updated: "2026-08-10T14:46:06.235Z"
locale: en
meta:
description: "Niche score 49/100 · $17.4M/yr market · 75.0M searches/yr · $20.04 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $17.4M/yr market · 75.0M searches/yr · $20.04 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Curtains — $17.4M/yr Amazon US Niche (2026) - Flapen"
---
# **curtains**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 100Growth 29Conversion 14Competition 65Returns 23Price range 79Avg price 88Brand share 53Review moat 15Quality gap 22
**Market size**
**Incredible****$17.4M**
$17.4M/yr · 75.0M searches
**Avg price**
**Great****$20.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.68–$44.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****23,311.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, curtains is a $17.4M/yr Amazon United States market (75.0M searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 49/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curtains market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$20.0M–$20.0M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**23%**
- NICETOWN25% - MIULEE25% - 100% Blackout Shield9% - ChrisDowa8% - Joydeco7% - Nanspring4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
2.3M1.8MHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/curtains/trend)
## **Top curtains search terms**
- **curtains**18.9M/yr-0.5%0.4% conv. - **blackout curtains**12.6M/yr+33.1%1.4% conv. - **blackout curtains for bedroom**4.3M/yr+37.2%1.1% conv. - **kitchen curtains**4.2M/yr-16.2%0.0% conv. - **curtains for living room**5.0M/yr-23.1%0.3% conv. - **sheer curtains**3.3M/yr+0.4%0.3% conv. - **curtains for bedroom**3.5M/yr-8.8%0.4% conv. - **black out curtains**2.5M/yr+36.5%1.3% conv. - **living room curtains**2.7M/yr-22.4%0.2% conv. - **curtain**2.2M/yr+1.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/curtains/search-terms)
## **Top curtains products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$697K8%$1.4M12%$2.1M16%$2.8M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains/Drapes for Bedroom Window (2 Panels 42 inches Wide by 63 inches Long Black)**NICETOWN**$10.93**4.7★131,744 rev](https://www.amazon.com/dp/B01CS31R94) [2**MIULEE 100% Blackout Linen Textured Curtains for Bedroom Solid Thermal Insulated Natural Beige Grommet Room Darkening Curtains & Drapes Luxury Decor for Living Room 52 x 84 Inch (2 Panels)**MIULEE**$25.35**4.7★8,941 rev](https://www.amazon.com/dp/B08SBYPF14) [3**100% Blackout Shield Linen Textured Total Blackout Curtains for Bedroom 84 Inches Long Back Tab/Rod Pocket Living Room Drapes Thermal Insulated Blackout Curtains 2 Panels Set 50 W x 84 L Cream**100% Blackout Shield**$33.64**4.6★8,011 rev](https://www.amazon.com/dp/B0BR3STN87) [4**ChrisDowa Blackout Curtains for Bedroom and Living Room 63 Inches Long**ChrisDowa**$12.88**4.6★30,512 rev](https://www.amazon.com/dp/B0881QG5WK) [5**MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black**MIULEE**$10.39**4.6★5,663 rev](https://www.amazon.com/dp/B0F332CCLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XOGUIBO Boho Floral 100% Blackout Curtains for Bedroom 84 Inch Length 2 Panels Set Linen Texture Farmhouse Curtains Beige Tassel for Living Room Vintage Rustic Patterned Printed Western Rod Pocket**XOGUIBO**$44.99**296 rev1y ago](https://www.amazon.com/dp/B0FKGF8D5W) [**MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black**MIULEE**$10.39**5,663 rev1y ago](https://www.amazon.com/dp/B0F332CCLK) [**MIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels**MIULEE**$17.89**733 rev1y ago](https://www.amazon.com/dp/B0F32X2289) [**MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 84 Inch Long Black**MIULEE**$13.99**5,663 rev1y ago](https://www.amazon.com/dp/B0F3332VRX) [**Simplebrand Ava Sage Green Blackout Curtains for Bedroom 63 Inch Length 2 Panels Set Solid Thermal Insulated Energy Saving Rod Pocket Window Treatment Curtains Blackout Drapes W40 x L63 Inch Sage**Simplebrand**$13.26**10,151 rev1y ago](https://www.amazon.com/dp/B0D7VQ53PJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels**MIULEE**$17.89**4.6★**▲ 135%**](https://www.amazon.com/dp/B0F32X2289) [**XOGUIBO Boho Floral 100% Blackout Curtains for Bedroom 84 Inch Length 2 Panels Set Linen Texture Farmhouse Curtains Beige Tassel for Living Room Vintage Rustic Patterned Printed Western Rod Pocket**XOGUIBO**$44.99**4.7★**▲ 100%**](https://www.amazon.com/dp/B0FKGF8D5W) [**MIULEE 100% Blackout Linen Textured Curtains for Bedroom Solid Thermal Insulated Natural Beige Grommet Room Darkening Curtains & Drapes Luxury Decor for Living Room 52 x 84 Inch (2 Panels)**MIULEE**$25.35**4.7★**▲ 87%**](https://www.amazon.com/dp/B08SBYPF14) [**NICETOWN Thermal Insulated Grommet Blackout Curtains for Bedroom (2 Panels W42 x L63 -Inch Grey)**NICETOWN**$13.14**4.7★**▲ 59%**](https://www.amazon.com/dp/B01CS31NV6) [**SimpleHome Cream 100% Blackout Curtains Room Darkening Living Room 84 Inch**SimpleHome**$20.38**4.7★**▲ 44%**](https://www.amazon.com/dp/B09X2WBBCX)
**~~View all trending →~~**
## **What buyers say about curtains**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Amazing Quality”*
**Value For Money**14%
*“is affordable”*
**Color**9%
*“color is as described”*
**Advertised Vs Actual Product**7%
*“As Described”*
**Upholstery/Fabric Quality**6%
*“Fabric is great”*
**Material Quality**6%
*“nice heavy material”*
**Size-Overall**4%
*“Perfect fit for my bedroom”*
**Thickness**3%
*“much thicker than I expected”*
**Soft Feel**2%
*“Nice soft material”*
**Assembly/Installation**2%
*“Easy to Install”*
### **What buyers complain about **
**Color**15%
*“They are actually too dark”*
**Quality-Overall**8%
*“Poor quality control”*
**Thickness**7%
*“Not as thick as I thought”*
**Advertised Vs Actual Product**7%
*“False advertisement”*
**Size-Overall**6%
*“Very long”*
**Material Quality**5%
*“Thin material”*
**Smell**3%
*“Smells awful”*
**Value For Money**3%
*“they look expensive”*
**Functionality-Overall**3%
*“These do Not work well”*
**Heating**2%
*“even doubled up it didn't keep the room warm”*
### **Top return reasons **
**Size-Overall**40%
**Color**29%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Display Colors**3%
**Thin**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Weight Heavy**1%
## **Common questions**
- **Is curtains profitable to sell on Amazon United States?**
- The niche generates $17.4M/yr across 33 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the curtains niche?**
- 19 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in curtains?**
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 5.5% — above our launch gate.
- **When does demand for curtains peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the curtains niche?**
- Listings span $7.68–$44.99; the average listing price is $20.04 (sweet spot $15–$100). The average incumbent carries 23,312 reviews — the moat a new listing must climb.
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