---
title: "Trend — cup and lid holder - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cup-and-lid-holder/trend"
last_updated: "2026-08-10T13:12:57.528Z"
locale: en
meta:
  description: "Niche score 64/100 · $129K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $129K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cup and lid holder - Flapen"
---

# **cup and lid holder**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 70Conversion 35Competition 91Returns 68Price range 74Avg price 87Brand share 96Review moat 84Quality gap 32

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****326.12**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.32–$39.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+52.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$129K**

$129K/yr · 235K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend