---
title: "Crossroads Candles — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/crossroads-candles"
last_updated: "2026-08-10T03:13:39.338Z"
locale: en
meta:
description: "Niche score 50/100 · $123K/yr market · 66K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $123K/yr market · 66K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crossroads Candles — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **crossroads candles**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 28Growth 23Conversion 68Competition 51Returns 96Price range 95Avg price 95Brand share 4Review moat 72Quality gap 50
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.98**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.27–$86.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****600.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$123K**
$123K/yr · 66K searches
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crossroads candles is a $123K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crossroads candles market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#2,191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**0%**
- CROSSROADS ORIGINAL DESIGNS74% - Village Candle8% - Seracon8% - Yankee Candle4% - A Cheerful Giver4% - WoodWick(ウッドウィック)2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -3.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/crossroads-candles/trend)
## **Top crossroads candles search terms**
- **crossroads candles**39K/yr-11.5%3.2% conv. - **crossroads original designs**4K/yr+39.4%1.4% conv. - **maple candle**12K/yr-2.7%4.1% conv. - **maple syrup candle**6K/yr-5.4%4.0% conv. - **maple butter candle**4K/yr+0.5%4.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/crossroads-candles/search-terms)
## **Top crossroads candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crossroads Buttered Maple Syrup Scented 2-Wick Candle 26 Ounce**CROSSROADS ORIGINAL DESIGNS**$26.16**4.4★1,687 rev](https://www.amazon.com/dp/B009ACFT0K) [2**Crossroads Candle 16 Ounce Jar Candle - Buttered Maple Syrup**CROSSROADS ORIGINAL DESIGNS**$20.74**4.4★1,687 rev](https://www.amazon.com/dp/B00I213R68) [3**Village Candle Maple Butter Large Glass Apothecary Jar Scented Candle 21.25 oz Yellow**Village Candle**$18.71**4.7★2,142 rev](https://www.amazon.com/dp/B00AQSG3P2) [4**Crossroads Buttered Maple Syrup Scented 4-Wick Candle 96 Ounce**CROSSROADS ORIGINAL DESIGNS**$86.34**4.2★85 rev](https://www.amazon.com/dp/B076PP6MNN) [5**Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax (Wooden Wick)**Seracon**$19.10**3.6★16 rev](https://www.amazon.com/dp/B0DMY36HWV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Pumpkin Maple Crme Caramel Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.76**239 rev1y ago](https://www.amazon.com/dp/B0F8KWG9WW) [**Yankee Candle Salted Caramel Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable**Yankee Candle**$16.33**327 rev1y ago](https://www.amazon.com/dp/B0F3DYK14H) [**Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax (Wooden Wick)**Seracon**$19.10**16 rev1y ago](https://www.amazon.com/dp/B0DMY36HWV) [**Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax (Wooden Wick 2 Pack)**Seracon**$38.99**26 rev1y ago](https://www.amazon.com/dp/B0DJ9KXNYG) [**Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax & Lead-Free (Cotton Wick 2 Pack)**Seracon**$36.38**14 rev1y ago](https://www.amazon.com/dp/B0DJ9L3DTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.27**4.7★**▲ 261%**](https://www.amazon.com/dp/B003B6BQOY) [**Crossroads Jar Candle (Apple Butter)**CROSSROADS ORIGINAL DESIGNS**$23.65**5.0★**▲ 191%**](https://www.amazon.com/dp/B0CG22SL2J) [**Yankee Candle Salted Caramel Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable**Yankee Candle**$16.33**4.6★**▲ 71%**](https://www.amazon.com/dp/B0F3DYK14H) [**Crossroads Buttered Maple Syrup Scented 4-Wick Candle 96 Ounce**CROSSROADS ORIGINAL DESIGNS**$86.34**4.2★**▲ 47%**](https://www.amazon.com/dp/B076PP6MNN) [**A Cheerful Giver - Maple Syrup Pancakes - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Women Brown**A Cheerful Giver**$27.21**4.4★**▲ 45%**](https://www.amazon.com/dp/B005S4P21A)
**~~View all trending →~~**
## **What buyers say about crossroads candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Very good long lasting scent”*
**Quality-Overall**7%
*“Great Candles”*
**Durability**5%
*“Fills my entire house and lasts forever, definitely worth the price”*
**Brightness/Shine/Glow**4%
*“Great candle”*
**Value For Money**3%
*“Get your money worth”*
**Gifting Purpose**3%
*“Gift”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Color**1%
*“Pretty”*
**Size-Overall**1%
*“I love that they are in glass and large sizes”*
**Fire Resistance**1%
*“Excellent burn time”*
### **What buyers complain about **
**Smell**69%
*“it mainly smells off”*
**Value For Money**10%
*“Not a good value”*
**Quality-Overall**4%
*“lower quality”*
**Strength**4%
*“But its not super strong”*
**Maintenance And Repair**2%
*“Candle is broken going to need a replacement please”*
**Defective Material/Parts**2%
*“Candle is broken going to need a replacement please”*
**Advertised Vs Actual Product**2%
*“It's not what I expected”*
### **Top return reasons **
**Smell**75%
**Size-Overall**7%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Color**1%
**Maintenance And Repair**1%
**Flammable**1%
**Value For Money**1%
**Heating**1%
## **Common questions**
- **Is crossroads candles profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 24 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the crossroads candles niche?**
- 6 brands and 40 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in crossroads candles?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.8%.
- **When does demand for crossroads candles peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the crossroads candles niche?**
- Listings span $16.27–$86.34; the average listing price is $29.98 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.
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