---
title: "Crochet Turtle — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/crochet-turtle"
last_updated: "2026-08-10T01:52:30.856Z"
locale: en
meta:
description: "Niche score 42/100 · $28K/yr market · 78K searches/yr · $10.57 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $28K/yr market · 78K searches/yr · $10.57 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Crochet Turtle — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **crochet turtle**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 20Conversion 43Competition 53Returns 91Price range 35Avg price 38Brand share 75Review moat 75Quality gap 19
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Great****493.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.57**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.91–$19.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$28K**
$28K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, crochet turtle is a $28K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crochet turtle market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$32K–$42K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **15 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**34%**
- 4THFARMES25% - THEGIFTY11% - OASSIE11% - caiyjhao8% - YiLUAN6% - linzipe6%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -9.2% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/crochet-turtle/trend)
## **Top crochet turtle search terms**
- **crochet turtle**35K/yr-2.8%2.4% conv. - **turtle crochet**11K/yr+18.8%3.0% conv. - **positive turtle**15K/yr-33.1%4.7% conv. - **emotional support turtle**12K/yr-18.7%1.9% conv. - **positive turtle crochet**3K/yr-19.3%4.9% conv. - **crochet turtle already made**2K/yr-39.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/crochet-turtle/search-terms)
## **Top crochet turtle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mini Funny Turtle Birthday Gifts for Women Men Her Him Teacher Appreciation Back to School for Students Boss Lady Gifts for Bosses Day Small Cute Stuff Things Emotional Positive Crochet Turtle Decor**4THFARMES**$9.53**4.8★2,087 rev](https://www.amazon.com/dp/B0DF7HNHWL) [2**OASSIE Turtle Gifts for Women - Handmade Positive Crochet Animals Turtle**OASSIE**$9.48**4.8★414 rev](https://www.amazon.com/dp/B0F8HVJ5LY) [3**caiyjhao Fun Crochet Turtle Mini Crochet Art is Suitable for Rooms Home Decoration Car Decoration Birthday Gifts Graduation Gifts New Year Thanksgiving (Pink)**caiyjhao**$8.40**4.6★53 rev](https://www.amazon.com/dp/B0DXQ7PJVG) [4**THEGIFTY Strawberry Turtle Crochet Cute Crochet Back to School Gift for Kids Be The Turtle Positive Crochet Animals Turtle Stuffed Animal Employee Appreciation Gifts Positive Turtle**THEGIFTY**$10.83**4.8★111 rev](https://www.amazon.com/dp/B0F99J6GCR) [5**YiLUAN Mini Funny Positive Turtle Crochet Animals with Stand- Emotional Support Plush Positive Animal Elephant Gifts for Girls Women Funny Handmade Christmas Birthday Gifts**YiLUAN**$13.64**4.9★52 rev](https://www.amazon.com/dp/B0DZ8KVVKH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Positive Turtle Gifts for Women Men Handmade Positive Crochet Animal Turtle**linzipe**$9.49**38 rev4mo ago](https://www.amazon.com/dp/B0GSV6S66T) [**Puraesla Funny Turtle Plush Positive Squishy Plushie Affirmation Animal with 30 Supportive Messages Stress Relief Relaxing Birthday Appreaciation Emotional Boost Gift for Friends Family Coworker**Puraesla**$14.26**28 rev5mo ago](https://www.amazon.com/dp/B0GQSWTFXX) [**Gifts for father from Daughter Son - Funny Crochet Emotional Support Turtle with Positive Card Cute Handmade Knitted Pocket Hug Desk Decor Birthday Gift for Fathers Day Women Wife Mama Father**Ciryssa**$6.57**32 rev5mo ago](https://www.amazon.com/dp/B0GQ384BRS) [**Granny Squirrel Turtle Crochet Kit for Beginners - DIY Amigurumi Animal Craft Kit with Full HD Video Tutorials & Easy No-Split Yarn - Complete Starter Set for Adults & Kids (Ages 13+)**Granny Squirrel**$14.69**63 rev1y ago](https://www.amazon.com/dp/B0FJ3P7YQD) [**Teen Girl Gifts Trendy Stuff Turtle Positive Crochet Doll Emotional Support Youre Turtle-y Awesome Encouragement Gift for Coworker Graduation Gifts Fathers Teacher Appreciation Nurses Gift**THEGIFTY**$10.50**111 rev1y ago](https://www.amazon.com/dp/B0FHGQZ5ZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puraesla Funny Turtle Plush Positive Squishy Plushie Affirmation Animal with 30 Supportive Messages Stress Relief Relaxing Birthday Appreaciation Emotional Boost Gift for Friends Family Coworker**Puraesla**$14.26**4.9★**▲ 333%**](https://www.amazon.com/dp/B0GQSWTFXX) [**Positive Turtle Gifts for Women Men Handmade Positive Crochet Animal Turtle**linzipe**$9.49**4.9★**▲ 330%**](https://www.amazon.com/dp/B0GSV6S66T) [**Gifts for father from Daughter Son - Funny Crochet Emotional Support Turtle with Positive Card Cute Handmade Knitted Pocket Hug Desk Decor Birthday Gift for Fathers Day Women Wife Mama Father**Ciryssa**$6.57**4.4★**▲ 314%**](https://www.amazon.com/dp/B0GQ384BRS) [**Granny Squirrel Turtle Crochet Kit for Beginners - DIY Amigurumi Animal Craft Kit with Full HD Video Tutorials & Easy No-Split Yarn - Complete Starter Set for Adults & Kids (Ages 13+)**Granny Squirrel**$14.69**4.5★**▲ 99%**](https://www.amazon.com/dp/B0FJ3P7YQD) [**THEGIFTY Strawberry Turtle Crochet Cute Crochet Back to School Gift for Kids Be The Turtle Positive Crochet Animals Turtle Stuffed Animal Employee Appreciation Gifts Positive Turtle**THEGIFTY**$10.83**4.8★**▲ 81%**](https://www.amazon.com/dp/B0F99J6GCR)
**~~View all trending →~~**
## **What buyers say about crochet turtle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**28%
*“Cute gift”*
**Quality-Overall**18%
*“Beautifully made”*
**Ease Of Use**7%
*“So easy”*
**Instructions/User Manual/Troubleshooting**6%
*“Great value and great instructions”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Soft Feel**6%
*“The turtle itself is super soft and well-made,”*
**Size-Overall**5%
*“It's the perfect size”*
**Fun/Entertainment Experience**5%
*“Fun And Easy To Learn”*
**Value For Money**5%
*“Great value”*
**Color**2%
*“The colors are super vibrant”*
### **What buyers complain about **
**Size-Overall**46%
*“Very small”*
**Instructions/User Manual/Troubleshooting**13%
*“The instructions given here did NOT help”*
**Hard Feel**4%
*“was too hard”*
**Value For Money**4%
*“kind of expensive for the size”*
**Print Quality**3%
*“Pattern was not well written”*
**Advertised Vs Actual Product**3%
*“Not what I expected”*
**Ease Of Use**2%
*“not personally sure how easy they were”*
**Stitch/Finish/Polish**2%
*“is splitting when trying to stitch :”*
**Thickness**1%
*“Hard to start ring with thick yarn”*
**Adhesion/Stickiness**1%
*“The glued on eyeballs fell off within 10 minutes”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**9%
**Instructions/User Manual/Troubleshooting**8%
**Value For Money**6%
**Quality-Overall**4%
**Hard Feel**3%
**Gifting Purpose**2%
**Material Quality**2%
**Stitch/Finish/Polish**2%
**Functionality-Overall**2%
## **Common questions**
- **Is crochet turtle profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the crochet turtle niche?**
- 22 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in crochet turtle?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Hard Feel. The return rate is 1.2%.
- **When does demand for crochet turtle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the crochet turtle niche?**
- Listings span $5.91–$19.85; the average listing price is $10.57 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)