---
title: "Cranberry Candles — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cranberry-candles"
last_updated: "2026-08-10T14:58:36.755Z"
locale: en
meta:
  description: "Niche score 43/100 · $94K/yr market · 51K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $94K/yr market · 51K searches/yr · $18.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Cranberry Candles — $94K/yr Amazon US Niche (2026) - Flapen"
---

# **cranberry candles**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 8Conversion 87Competition 18Returns 96Price range 73Avg price 83Brand share 7Review moat 75Quality gap 47

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.19**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****496.91**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$9.36–$30.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$94K**

$94K/yr · 51K searches

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-33.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cranberry candles is a $94K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **cranberry candles market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**4K–5K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$73K–$91K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**10.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#819**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**45%**</dd>

<dt>**Out of stock**</dt><dd>**14.0%**</dd>

<dt>**Avg brand age**</dt><dd>**75 months**</dd>

<dt>**Avg seller age**</dt><dd>**152 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**40**

**Top-5 brand share**

**97%**

Top 20: 100%

**Top-5 click share**

**79%**

Top 20: 100%

**Open market**

**0%**

- Yankee Candle67% - Colonial Candle20% - Dianne's Custom Candles4% - A Cheerful Giver3% - Bath & Body Works3% - Chesapeake Bay Candle3% - Open — no brand owns it (0%)

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -33.3% search growth over the last 90 days.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.9×

[**Open Trend **](https://flapen.com/research/us/home-kitchen/cranberry-candles/trend)

## **Top cranberry candles search terms**

- **cranberry candle**21K/yr-28.9%5.6% conv. - **cranberry chutney yankee candle**7K/yr-37.1%16.4% conv. - **yankee candle cranberry chutney**6K/yr-27.7%8.7% conv. - **cranberry candles**5K/yr-36.9%0.9% conv. - **frosted cranberry candle**6K/yr-49.2%2.8% conv. - **cranberry chutney candle**3K/yr-23.2%4.5% conv. - **cranberry candles scented**4K/yr-31.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cranberry-candles/search-terms)

## **Top cranberry candles products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$14K30%$28K45%$42K60%$57K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41PFq8QuFBL.jpg)**Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.14**4.5★214 rev](https://www.amazon.com/dp/B0F3DR4Y48) [2![Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA](https://m.media-amazon.com/images/I/41Qey9nKqBL.jpg)**Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA**Colonial Candle**$14.60**5.0★5 rev](https://www.amazon.com/dp/B0FX9M4RWB) [3![Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Cranberry Chutney](https://m.media-amazon.com/images/I/31qLeeBln6L.jpg)**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Cranberry Chutney**Yankee Candle**$28.16**4.6★47 rev](https://www.amazon.com/dp/B09BZWMN2L) [4![Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA](https://m.media-amazon.com/images/I/3168k3G8DJL.jpg)**Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA**Colonial Candle**$16.76**4.3★278 rev](https://www.amazon.com/dp/B0DF52K4MJ) [5![Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41UlwM2IaHL.jpg)**Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.22**4.6★447 rev](https://www.amazon.com/dp/B0F3DRTJ1M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bath & Body Works Frosted Cranberry in Reusable Ceramic Jar 3-Wick Candle](https://m.media-amazon.com/images/I/417-qUZ+VmL.jpg)**Bath & Body Works Frosted Cranberry in Reusable Ceramic Jar 3-Wick Candle**Bath & Body Works**$30.39**1 rev6mo ago](https://www.amazon.com/dp/B0GJ6WVSV5) [![Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA](https://m.media-amazon.com/images/I/41Qey9nKqBL.jpg)**Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA**Colonial Candle**$14.60**5 rev9mo ago](https://www.amazon.com/dp/B0FX9M4RWB) [![Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41PFq8QuFBL.jpg)**Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.14**214 rev1y ago](https://www.amazon.com/dp/B0F3DR4Y48) [![Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41UlwM2IaHL.jpg)**Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.22**447 rev1y ago](https://www.amazon.com/dp/B0F3DRTJ1M) [![Yankee Candle Sparkling Winterberry Scented Candle 22oz Large Jar up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41d0Ef-7dVL.jpg)**Yankee Candle Sparkling Winterberry Scented Candle 22oz Large Jar up to 150 Hour Burn Time Giftable**Yankee Candle**$15.81**234 rev1y ago](https://www.amazon.com/dp/B0F8KPVKQ9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bath & Body Works Frosted Cranberry in Reusable Ceramic Jar 3-Wick Candle](https://m.media-amazon.com/images/I/417-qUZ+VmL.jpg)**Bath & Body Works Frosted Cranberry in Reusable Ceramic Jar 3-Wick Candle**Bath & Body Works**$30.39**4.0★**▲ 483%**](https://www.amazon.com/dp/B0GJ6WVSV5) [![Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41PFq8QuFBL.jpg)**Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.14**4.5★**▲ 72%**](https://www.amazon.com/dp/B0F3DR4Y48) [![Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA](https://m.media-amazon.com/images/I/41Qey9nKqBL.jpg)**Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA**Colonial Candle**$14.60**5.0★**▲ 63%**](https://www.amazon.com/dp/B0FX9M4RWB) [![Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41UlwM2IaHL.jpg)**Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.22**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F3DRTJ1M) [![Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA](https://m.media-amazon.com/images/I/3168k3G8DJL.jpg)**Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA**Colonial Candle**$16.76**4.3★**▼ 18%**](https://www.amazon.com/dp/B0DF52K4MJ)

**~~View all trending →~~**

## **What buyers say about cranberry candles**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**64%

*“great fragrance”*

**Quality-Overall**7%

*“Good quality”*

**Value For Money**7%

*“Can't beat the price”*

**Brightness/Shine/Glow**5%

*“Great candle”*

**Gifting Purpose**4%

*“Gift”*

**Advertised Vs Actual Product**2%

*“Accurate description from company”*

**Strength**1%

*“it is very strong”*

**Durability**1%

*“Long lasting and works well with my candle warmer lamp”*

**Fire Resistance**1%

*“Burns well”*

**Color**1%

*“love Black cherry”*

### **What buyers complain about **

**Smell**58%

*“No Scent”*

**Value For Money**15%

*“Not to mention these candles are not inexpensive”*

**Flammable**3%

*“Burns a long time”*

**Strength**3%

*“Not strong enough”*

**Gifting Purpose**1%

*“I do not think this would be a good gift value”*

**Durability**1%

*“The only downside is that it doesnt last as long as I expected”*

### **Top return reasons **

**Smell**67%

**Advertised Vs Actual Product**11%

**Size-Overall**8%

**Value For Money**5%

**Functionality-Overall**3%

**Flammable**1%

**Ease Of Use**1%

**Gifting Purpose**1%

**Heating**1%

**Defective Material/Parts**1%

## **Common questions**

<dl>

<dt>**Is cranberry candles profitable to sell on Amazon United States?**</dt><dd>The niche generates $94K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Skip it (43/100).</dd>

<dt>**How competitive is the cranberry candles niche?**</dt><dd>6 brands and 40 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.</dd>

<dt>**What do buyers complain about in cranberry candles?**</dt><dd>Top complaints mined from reviews: Smell, Value For Money, Flammable. The return rate is 0.7%.</dd>

<dt>**When does demand for cranberry candles peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 13.9× the quietest.</dd>

<dt>**What does it cost to enter the cranberry candles niche?**</dt><dd>Listings span $9.36–$30.39; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.</dd>

</dl>

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