--- title: "Is Cotton Throw Blankets Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/cotton-throw-blankets" last_updated: "2026-09-18T16:19:14.572Z" locale: en meta: description: "Cotton Throw Blankets Amazon US estimated sales data: $11,500/month, -20.4% growth. Worth selling? See the verdict." "og:description": "Cotton Throw Blankets Amazon US estimated sales data: $11,500/month, -20.4% growth. Worth selling? See the verdict." "og:title": "Is Cotton Throw Blankets Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## Cotton Throw Blankets against its category The dotted line is the Home & Kitchen average. Past it, Cotton Throw Blankets is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Cotton Throw Blankets market on Amazon at a glance Shoppers on Amazon United States searched for Cotton Throw Blankets 200K times last year and spent an estimated $138K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail. 01 · Demand ### An estimated 2.9% of those searches ended in a purchase. Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.
Searches, last 12 months
200K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
2.9%
Market size, estimated
$138Ka year
Peak month
December15.9× the quietest month
Top search term
cozy blankets for women gift118K searches a year
02 · Price ### A sale here is worth $23.94. Listings sell for $23.94 on average, from $9.57 to $45.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.94 that is $0 to $2K a year per listing.
Average price
$23.94inside the $15 to $100 sweet spot
Price range
$9.57–$45.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is ads and reviews. 100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #98 within Throws. It carries 13,633 reviews at 4.68 stars, so a new listing needs social proof before a better product.
Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#98in Throws
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
13,633per listing
Listings tracked
36
04 · Newcomers ### 2 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months
Products ## Top Cotton Throw Blankets products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them. Brands**22 **▲rising Sellers**29** Top-5 brand share**66%** Top 20: 99% Top-5 click share**41%** Top 20: 82% Open market**29%**- Brand 139% - Brand 29% - Brand 37% - Brand 46% - Brand 55% - Brand 65% Demand ## Cotton Throw Blankets search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 15.9× Search terms ## Top Cotton Throw Blankets search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **cozy blankets for women gift**118K/yr-25.8%2.8% conv. - **warm blankets for women**25K/yr-24.9%0.8% conv. - **gift blanket**15K/yr+5.6%1.4% conv. - **women blanket**10K/yr-15.3%0.8% conv. - **gift blankets for women**9K/yr+0.0%1.7% conv. - **womens blankets**9K/yr-2.8%0.5% conv. - **blanket women**7K/yr-10.0%1.2% conv. - **blanket gifts for women**7K/yr-19.8%0.5% conv. Reviews and returns ## What reviews say buyers love and hate about Cotton Throw Blankets We read the reviews and the return reasons for every product selling here.**32%**of positive reviews mention “Soft Feel”**18%**of negative reviews mention “Thickness”**2.9%**of orders come back > **“Not as thick as it looks” **_A buyer, on “Thickness”18% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 16 topics**Negative****Positive****Soft Feel**—32%2% of returns“Soft blanket”**Thickness**−0.0518%3% of returns“Not as thick as it looks”**Warmth**+1.0815%“Toasty warm”**Quality-Overall**−0.028%6%6% of returns“Not great quality”**Size-Overall**−0.019%4%27% of returns“To small”**Color**−0.014%6%18% of returns“Beautiful Color”**Value For Money**—4%5%3% of returns“very affordable”**Comfort-Overall**+0.407%“Extremely comfortable”**Gifting Purpose**+0.506%“Beautiful Gift”**Thin**−0.024%13% of returns“Too thin”**Washability**—2%2%“Cant wash it”**Advertised Vs Actual Product**−0.013%6% of returns“Very misleading”**Weight Light**+0.073%“The perfect light weight throw”**Hard Feel**−0.013%“not amazingly soft”**Material Quality**−0.012%7% of returns“Poor quality material”**Heating**—3% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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