---
title: "Search terms — cooling blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cooling-blanket/search-terms"
last_updated: "2026-07-21T12:21:15.881Z"
locale: en
meta:
  description: "Niche score 70/100 · $5.6M/yr market · 8.3M searches/yr · $34.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · $5.6M/yr market · 8.3M searches/yr · $34.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — cooling blanket - Flapen"
---

# **cooling blanket**

**Launch it**

A $5.6M/yr market growing +135.4% this quarter with returns at 2.7% — clears our launch bar.

Market size 98Growth 96Conversion 24Competition 81Returns 58Price range 50Avg price 95Brand share 66Review moat 23Quality gap 60

**Market size**

**Incredible****$5.6M**

$5.6M/yr · 8.3M searches

**Growth**

**Incredible****+135.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$34.88**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$11.91–$181.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,762.87**

avg incumbent reviews — the moat a new listing must climb